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Overview

Designed specifically for the one-semester introductory economics course for non-majors, Tucker's SURVEY OF ECONOMICS, Eighth Edition, delivers the most comprehensive and pedagogically rich treatment of introduction to economics available. Readable, sensible, and interesting, this text is renowned for its engaging presentation, emphasis on critical thinking, active learning environment, highly motivational pedagogy, unrivaled visual learning support, and numerous in-chapter applications and review opportunities. With its focus on the most basic tools and topics in economics in the context of real-world issues, the book gives students the opportunity to see how economic issues play out at national and international levels. The eighth edition has been thoroughly updated to show students how economics impacts their own world through topics such as privatization versus nationalization, social security, carbon emissions, social-networking sites, America's housing bubble, and gasoline prices.

Irvin B. Tucker, University of North Carolina, Charlotte

Dr. Irvin B. Tucker has more than 30 years of experience teaching introductory economics at the University of North Carolina Charlotte. He earned his BS in economics at North Carolina State University and his MA and PhD in economics from the University of South Carolina. He is a long-time member of the National Council on Economic Education. Dr. Tucker has served as executive director of the S.C. Council of Education and director of the Center for Economic Education at the University of North Carolina at Charlotte. He is recognized for his ability to relate basic principles to economic issues and public policy. His work has received national recognition with awards from the Meritorious Levy Award for Excellence in Private Enterprise Education, the Federation of Independent Business Award for Postsecondary Educator of the Year in Entrepreneurship and Economic Education, and the Freedom Foundation's George Washington Medal for Excellence in Economic Education. In addition, Dr. Tucker's research has been published in numerous professional journal articles on a wide range of topics, including industrial organization, entrepreneurship, and economics of education. Dr. Tucker is also the author of the highly successful SURVEY OF ECONOMICS, 9E and ECONOMICS AND FINANCE.
  • GLOBAL PERSPECTIVE. "Global Economics" boxed features show students how economic issues play out at the national and international levels and include topics such as "How Does Public Capital Affect a Nation's Curve?" and "How Should Carbon Emissions be Reduced: Cap-and-Trade or Carbon Taxes?"
  • UPDATED COVERAGE. Bringing the latest economic developments from all corners of the glove into your classroom, the 8th edition of Survey of Economics now includes discussions of recent controversies in the field such as: privatization versus nationalization, "social Security, Past, Present & Future," etc. Additionally, the author updated his new "Road Map" features that provide review questions linked to an interactive causation chain game. Further updated in the 8th edition are: the "Global Economics" boxed features, the "Economics in Practice" boxes, the "Checkpoint" features, and the "Careers in Economics" coverage. Also, per usual, the instructor's tools (test bank, instructor's manual, PowerPoints) have been thoroughly updated to reflect recent advances in the field and updates in the text.
  • REAL WORLD RELEVANCE. "Economics in Practice" boxes give students the opportunity to encounter timely, real-world extensions of economic theory and cover such relevant topics as "Social-Networking Sites: The New Advertising Game," "America's Housing Market Bubble Bursts," and "Why Is that Web Site You're Using Free?" In addition, "Checkpoint" features tie chapter concepts to current headlines such as "What Is the Real Price of Gasoline?," "What Is the MPC for Uncle Sam's Stimulus Package?," and "Why the Higher Price for Ethanol?" Insightful coverage of potential careers in economics gives is also included to give students a taste of the exciting opportunities in the field, helping departments recruit possible majors.
  • UNIQUE MOTIVATIONAL PEDAGOGY. A national award-winning teacher, Dr. Tucker draws from his vast expertise and personal experiences as an educator to implement features that spark interactive reading and critical thinking from students. For example, "Analyze the Issue" questions challenge students to apply their own understanding of economic concepts to the issues at hand, prompting lively classroom discussions. In addition, boxed diagrams clearly illustrate what is happening in each graph with a simple flow chart that helps students understand the cause/effect relationships.
  • CLEAR, CONCISE, AND FOCUSED. Emphasizing the basic tools of supply and demand analysis in a real-world perspective, this text equips students with a thorough understanding of the basics instead of a glimpse of a multitude of topics.
  • INTEGRATED SELF-ASSESSMENT. Thought-provoking "You Make the Call" questions challenge students to check their understanding of economic concepts by applying them to real-life situations. Students can check their answers at the end of the chapter, giving them immediate feedback on how well they have learned the material. Additionally, multiple-choice "Practice Quizzes" function as a built-in study guide at the end of each chapter. Answers are at the end of the text, and unique visual explanations can be found on the book's website.
Brief CONTENTS
PART I: INTRODUCTION TO ECONOMICS.
1. Introducing the Economic Way of Thinking.
Appendix 1: Applying Graphs to Economics.
2. Production Possibilities, Opportunity Cost, and Economic Growth.
PART II: THE MICROECONOMY.
3. Market Demand and Supply.
4. Markets in Action.
Appendix 4: Applying Supply and Demand Analysis to Health Care.
5. Price Elasticity of Demand.
6. Production Costs.
7. Perfect Competition.
8. Monopoly.
9. Monopolistic Competition and Oligopoly.
10. Labor Markets and Income Distribution.
PART III: THE MACROECONOMY AND FISCAL POLICY.
11. Gross Domestic Product.
12. Business Cycles and Unemployment.
13. Inflation.
14. Aggregate Demand and Supply.
Appendix 14: The Self-Correcting Aggregate Demand and Supply Model.
15. Fiscal Policy.
16. The Public Sector.
17. Federal Deficits, Surpluses, and the National Debt.
PART IV: MONEY, BANKING, AND MONETARY POLICY.
18. Money and the Federal Reserve System.
19. Money Creation.
20. Monetary Policy.
Appendix 20: Policy Disputes Using the Self-Correcting Aggregate Demand and Supply Model.
PART V: THE INTERNATIONAL ECONOMY.
21. International Trade and Finance.
22. Economies in Transition.
23. Growth and the Less-Developed Countries.
Appendix A: Answers to Odd-Numbered Study Questions and Problems.
Appendix B: Answers to Practice Quizzes.
Appendix C: Answers to Road Map Questions.
Glossary.
Index.
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"Information is presented in a way that is almost impossible to misunderstand. [It] explains exactly how the details relate in a concise manner [and] review questions at the end of the chapter are EXTREMELY helpful."

"The book is laid out logically and attractively; both micro and macro are covered well."

Cengage provides a range of supplements that are updated in coordination with the main title selection. For more information about these supplements, contact your Learning Consultant.

FOR INSTRUCTORS

Cengage Learning Testing, powered by Cognero® Instant Access for Tucker's Survey of Economics

ISBN: 9781305262089
This flexible online system allows you to author, edit, and manage test bank content from multiple Cengage Learning solutions. You can also create multiple test versions in an instant and easily deliver tests from your LMS to your classroom or other locations. This solution works on any operating system or browser with drop-down menus and familiar, intuitive tools that take you through content creation and management. Choose from 15 question types. An equation editor and unlimited metadata help ensure that your tests are complete and compliant.