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This respected market-leading text offers students a comprehensive, practical introduction to workplace writing to prepare them for a range of communication tasks. SUCCESSFUL WRITING AT WORK,10E, features an abundance of real-world examples and problems as well as an accessible writing style and detailed guidelines for planning, drafting, revising, editing, and producing professional documents and graphics. Students are presented with topics in four logically sequenced sections, beginning with basic business communications and proceeding to conducting research, documenting sources, and handling more advanced tasks such as reports, proposals, and oral presentations. With each new task, students learn to become effective problem solvers at work, to understand their audience, and to select the best communication tools to accomplish their goals.
- Most chapters have been updated with new material on ethics, including a new proposal in 13.8 on the ethics/legal issue of using apps in the mobile marketplace.
- The book has been revised to address the most current communication technologies, including Skype, Webinars, and Googledocs. Fully expanded coverage of e-communication and online collaboration is included as well.
- Chapter 7, "How to Get a Job," has been updated with significantly expanded coverage of online resumes. It emphasizes the use of social media for job searches and business market purposes and includes a new annotated LinkedIn.com profile.
- This edition includes a new section entitled "Summaries in the Information Age" in the summary chapter.
- Many new case studies have been added to meet needs of the changing business world. Collaborative Writing, Online Job Searches, Document Design, and Sharing Resources are just a few of the newly covered topics.
- Much of Chapter 16, "Making Successful Presentations at Work," has been rewritten and now contains material on everything that can (and will) go wrong and ways to manage the snafus. From failing technology to a disrespectful audience, Chapter 16 covers all of the major pitfalls and offers helpful advice.
- The book provides new material about corporate identities and the importance of developing a positive corporate image, including sample documents that deal with how companies act and are presented in the world.
- This edition has been updated with the latest APA and MLA standards.
- The tenth edition features an enhanced discussion of workplace e-correspondence, including updated coverage of memos and e-mails, new sections on instant messaging and blogs, updated guidelines and practical tips for writing business letters, enhanced coverage of international business correspondence, and a discussion of corporate culture and identity.
- Expanded coverage of employment correspondence includes updated advice on using social media to search and apply for a job in today's market and to prepare for a career while still in college. New sections on online resumes and their different formats also are included.
- New material better reflects the modern workplace students are likely to enter, highlighting the increasingly inseparable relationship between technology and effective writing as well as the importance of protecting and preserving the environment in the workplace and at off-site locations.
- The text emphasizes the importance of analyzing the audience, including readers worldwide and non-native speakers of English, and the writer's obligation to achieve the "you attitude" in every document--critical considerations for students who hope to be successful in the workplace.
- A practical emphasis on workplace writing as a problem-solving activity shows how employees must meet the needs of employers, co-workers, customers, clients, and vendors worldwide, a point reinforced through in-depth case studies throughout the text, illustrating how to find resources and develop effective rhetorical strategies.
- Integrated into every chapter and highlighted in special Tech Notes boxes, extensive coverage of the most current communication technologies in the rapidly changing world of workplace writing makes it easy for students to learn about the technology they will likely encounter as working professionals.
- Every chapter offers guidelines and examples related to the importance of writing and acting ethically in the workplace, including editing to avoid sexism and biased language; writing ethical e-mails, instant messages, and blogs; drafting diplomatic and respectful letters; preparing honest and realistic résumés; conducting accurate, objective, and documented research; using and constructing unaltered and unbiased visuals; preparing safe and effective instructions; and writing truthful proposals and reports.
- Also included is substantial coverage of writing for international readers and non-native speakers of English, as well as extensive practical guidelines related to these important audiences in today's increasingly global business environment.
- In addition to updating all Tech Notes retained from the previous edition, the author has added new notes related to current technology--ranging from coordinating and conducting a Webinar to adapting PDF files for the Web and using RSS feeds, Skype, and whiteboards.
2. The Writing Process at Work.
3. Collaborative Writing and Meetings at Work.
4. Writing Routine Business Correspondence: Memos, Faxes, Emails, IMs and Blogs.
5. Writing Letters: Some Basics for Communicating with Audiences Worldwide.
6. Types of Business Letters.
7. How to Get a Job: Searches, Networking, Dossiers, Portfolios, Resumes, Letters and Interviews.
8. Doing Research and Documentation on the Job.
9. Summarizing Information at Work.
10. Designing Clear Visuals.
11. Designing Successful Documents and Websites
12. Writing Instructions and Procedures.
13. Writing Winning Proposals.
14. Writing Effective Short Reports.
15. Writing Careful Long Reports.
16. Making Successful Presentations at Work.
Cengage provides a range of supplements that are updated in coordination with the main title selection. For more information about these supplements, contact your Learning Consultant.
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