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Spreadsheet Modeling & Decision Analysis: A Practical Introduction to Business Analytics 8th Edition

Cliff Ragsdale

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This Cengage solution can be seamlessly integrated into most Learning Management Systems (Blackboard, Brightspace by D2L, Canvas, Moodle, and more) but does require a different ISBN for access codes. Please work with your Cengage Learning Consultant to ensure the proper course set up and ordering information. For additional information, please visit the LMS Integration site.

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Overview

SPREADSHEET MODELING AND DECISION ANALYSIS: A PRACTICAL INTRODUCTION TO BUSINESS ANALYTICS, 8th Edition, helps your students transition to business analytics. The edition works seamlessly with Microsoft® Excel® 2016. Succinct instruction highlights the most commonly used business analytics techniques and demonstrates how to implement them. This product focuses on developing algebraic and spreadsheet modeling skills. It now features Analytic Solver and XLMiner Platforms with powerful tools for performing optimization, simulation, and decision analysis in Excel, as well as complete tools for performing data mining in Excel and techniques for predictive analytics.

Cliff Ragsdale, Virginia Polytechnic Institute and State University

A recognized innovator in spreadsheet instruction and highly regarded pioneer in business analytics, Dr. Cliff Ragsdale is the Bank of America Professor of Business Information Technology and Academic Director of the Center for Business Intelligence and Analytics in the Pamplin College of Business at Virginia Tech, where he has taught since 1990. Dr. Ragsdale received his Ph.D. in Management Science and Information Technology from the University of Georgia. He also holds an M.B.A. in Finance and B.A. in Psychology from the University of Central Florida. Before pursuing his Ph.D., he was supervisor of Benefit Finance & Qualified Plans at the international headquarters of Red Lobster, Inc. He has served as an information systems and statistical consultant for a variety of companies and as an expert witness in the area of spreadsheet forensics. Dr. Ragsdale's primary areas of research interest include applications of artificial intelligence, mathematical programming, and applying statistics to business problems. His research has appeared in Decision Sciences, Naval Research Logistics, Omega: The International Journal of Management Science, Computers & Operations Research, Operations Research Letters, Personal Financial Planning, and other publications. He has received both the Pamplin award for excellence in teaching and the Outstanding Doctoral Educator Award from the Pamplin College of Business Administration at Virginia Tech. Dr. Ragsdale is a Fellow of the Decision Sciences Institute and active member of DSI and INFORMS.

MindTap® is the digital learning solution that powers students from memorization to mastery. It gives you complete control of your course—to provide engaging content, to challenge every individual, and to build their confidence. Empower students to accelerate their progress with MindTap.

  • XLMINER PLATFORM OFFERS A COMPLETE SUITE OF TOOLS FOR HANDS-ON EXPERIENCE. This leading business analytics software provides a variety of data mining tools and techniques including data import and cleansing, data exploration and visualization, feature selection, clustering, affinity analysis. Students also find a variety of techniques for predictive analytics including discriminant analysis, neural networks, logistic regression, classification and regression trees, k-nearest neighbor, naïve Bayes, and times-series analysis.
  • AUTHOR-CREATED TEACHING RESOURCES ENHANCE CLASS PRESENTATION AND REDUCE PREPARATION. A thorough and carefully crafted set of PowerPoint® slides and Excel solution files prepared by the text author reduce your preparation time while providing tools to clarify concepts in your course.
  • UPDATED CONTENT REFLECTS MICROSOFT® OFFICE EXCEL® 2016. This timely coverage provides students with the most current information for dealing with key business analytics decision making problems.
  • ALGEBRAIC FORMULATIONS AND SPREADSHEETS ARE USED SIDE-BY-SIDE TO HELP DEVELOP CONCEPTUAL THINKING SKILLS. Step-by-step instructions and numerous annotated screenshots make examples easy to follow and understand.
  • ANALYTIC SOLVER PLATFORM PROVIDES HANDS-ON EXPERIENCE WITH STATE-OF-THE-ART BUSINESS ANALYTICS SOFTWARE. Powerful tools in the Analytic Solver Platform enable students to perform optimization and simulation and work with decision trees in Excel. This tool also provides the capabilities for performing simulation optimization and robust optimization methods.

Spreadsheet Modeling & Decision Analysis: A Practical Introduction to Business Analytics

TABLE OF CONTENTS

1. Introduction to Modeling and Decision Analysis.
2. Introduction to Optimization and Linear Programming.
3. Modeling and Solving LP Problems in a Spreadsheet.
4. Sensitivity Analysis and the Simplex Method.
5. Network Modeling.
6. Integer Linear Programming.
7. Goal Programming and Multiple Objective Optimization.
8. Nonlinear Programming & Evolutionary Optimization.
9. Regression Analysis.
10. Data Mining.
11. Time Series Forecasting.
12. Introduction to Simulation Using Analytic Solver Platform.
13. Queuing Theory.
14. Decision Analysis.
15. Project Management (Online).

Training and Support

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Learn More

Cengage provides a range of supplements that are updated in coordination with the main title selection. For more information about these supplements, contact your Learning Consultant.

FOR INSTRUCTORS

Instructor’s Companion Website

ISBN: 9781337274821
Find everything you need for your course in one place. This collection of product-specific lecture and class tools is available online via the instructor resource center at www.cengage.com/login. You'll be able to access and download materials, such as PowerPoint® presentations, images, instructor’s manual, videos, and more.

Cengage Learning Testing, powered by Cognero® Instant Access

ISBN: 9781337274845
Cengage Learning Testing, powered by Cognero®, is a flexible, online system that allows you to import, edit, and manipulate content from the text’s test bank or elsewhere, including your own favorite test questions. Create multiple test versions in an instant and deliver tests from your LMS, your classroom, or wherever you want.