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SPEAK 3 3rd Edition

Kathleen S. Verderber | Deanna D. Sellnow | Rudolph F. Verderber

  • Published

Available With :

  • 4LTR Online

Standalone Digital Access — Ultimate Value

Instant Access to the full, mobile-ready textbook combined with superior online learning tools

Product Details

Starting at $75.00

4LTR Online
4LTR Press Online offers an affordable online textbook with flashcards, quizzes, and other study tools accessible from phones, tablets, and laptops.

This Cengage solution can be seamlessly integrated into most Learning Management Systems (Blackboard, Brightspace by D2L, Canvas, Moodle, and more) but does require a different ISBN for access codes. Please work with your Cengage Learning Consultant to ensure the proper course set up and ordering information. For additional information, please visit the LMS Integration site.

Standalone Digital Access — Ultimate Value

Recommended and most popular

  • ISBN-10: 1305660528
  • ISBN-13: 9781305660526
  • Bookstore Wholesale Price $75.00
  • RETAIL $75.00

Textbook Only Options

Traditional eBook and Print Options

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  • ISBN-10: 1305659503
  • ISBN-13: 9781305659506
  • Bookstore Wholesale Price $56.25
  • RETAIL $75.00

Overview

Through ongoing research into students’ workflows and preferences, SPEAK3 from 4LTR Press combines an easy-reference, paperback textbook with Chapter Review Cards and an innovative online experience – all at an affordable price. New for this edition, students can explore SPEAK3 anywhere, anytime, and on most devices with SPEAK3 Online! With the intuitive StudyBits™ functionality, students study more effectively and can visually monitor their own progress. Coupled with straightforward course management, assessment, and analytics for instructors, SPEAK3 with SPEAK Online engages students of all generations and learning styles, and integrates seamlessly into your Speech Communications course. SPEAK3 features a Practice Quiz Generator and innovative, thought-provoking Chapter Highlight boxes.

Kathleen S. Verderber, Northern Kentucky University

Kathleen S. Verderber is Associate Professor of Management Emeritus at Northern Kentucky University. She holds an MA in Speech Communication as well as an MBA and a PhD in organizational behavior from the University of Cincinnati. Dr. Verderber has consulted with various civic, professional, and business organizations. She has published numerous articles in several journals and has presented papers at communication and management conferences. She is a coauthor of COMMUNICATE! THE CHALLENGE OF EFFECTIVE SPEAKING IN A DIGITAL AGE, COMM, and SPEAK all with Cengage Learning, and author of INTER-ACT: INTERPERSONAL COMMUNICATION, CONCEPTS, SKILLS, AND CONTEXTS with Oxford University Press.

Deanna D. Sellnow, University of Central Florida

Deanna D. Sellnow, PhD, is Professor of Strategic Communication in the Nicholson School of Communication at the University of Central Florida and conducts faculty development workshops on instructional communication pedagogy. Published in regional, national and international journals, her research focuses on the rhetoric of popular culture, particularly music as communication, and instructional communication as it occurs in conventional and nonconventional classrooms, as well as in risk and crisis contexts. She is coauthor of COMMUNICATE!, COMM, SPEAK and THE CHALLENGE OF EFFECTIVE SPEAKING--all published by Cengage.

Rudolph F. Verderber, University of Cincinnati

Rudolph F. Verderber is Distinguished Teaching Professor of Communication Emeritus at the University of Cincinnati and former National Speaker's Association Professor of the Year -- as well as one of the all-time best-selling communication studies authors. The strength of his basic texts lies in his ability to explain and exemplify concepts, theories, and skills to introductory level students. His Cengage Learning texts -- COMMUNICATE!, THE CHALLENGE OF EFFECTIVE SPEAKING, COMM, and SPEAK -- have a reputation for being student favorites due to their accessible presentation of theory and skills.

4LTR Press Online allows students to study how and when they want with easy exploration of the content anywhere−including on a smartphone! Using the innovative StudyBoard, students can collect notes and StudyBits™ throughout the product and personalize their study time.

Learn about 4LTR Press!
  • Every 4LTR Press solution comes complete with an engaging print textbook, tear-out review cards, an interactive digital solution, which offers study tools and the full text narrative, all delivered and influenced by a deep understanding of student’s workflow and learning styles. Available as print with online, print only, or online only, students have their choice of format all at the same affordable price.
  • Shorter, comprehensive chapters in a modern design present content in a more engaging and accessible format that increases the number of students who read the chapter without minimizing coverage for your course.
  • Tear-Out Review Cards at the back of the Student Editions provide students a portable study tool containing all of the pertinent information for class and test preparation.
  • A chapter on ceremonial speeches gives students the tools they need to make speeches that are appropriate for a variety of special occasions.
  • A chapter on group presentations discusses the techniques involved in creating successful group presentations and working as a team to deliver a cohesive message.
  • The quick quiz at the end of each chapter gives students an opportunity to check their understanding of the chapter concepts before diving into deeper review and speech preparation. The quiz is accompanied by a list of additional study tools for traditional and online review.

SPEAK with Online

TABLE OF CONTENTS

1. Foundations of Public Speaking. 2. Your First Speech. 3. Listening and Responding. 4. Determining an Appropriate Speech Goal. 5. Adapting to Audiences. 6. Topic Development. 7. Organizing the Speech Body. 8. The Introduction and Conclusion. 9. Presentational Aids. 10. Language and Oral Style. 11. Delivery. 12. Informative Speaking. 13. Persuasive Messages. 14. Persuasive Speaking. 15. Ceremonial Speaking. 16. Group Communication and Presentations.

Training and Support

At Cengage, our top priority is taking care of you and your students and making sure that you have a successful experience with our products. Your personalized support team will consult with you to help you find the best solution to address your specific course goals, and once you’ve found that solution, will work with you to build your course and design a customized training and development program to ensure you and your students are ready to hit the ground running.

Learn More

Cengage provides a range of supplements that are updated in coordination with the main title selection. For more information about these supplements, contact your Learning Consultant.

FOR INSTRUCTORS

Instructor Website

ISBN: 9781305670914
Everything you need for your course in one place! This collection of book-specific lecture and class tools is available online via www.cengage.com/login. Access and download PowerPoint presentations, images, instructor’s manual, and more.

Cengage Learning Testing, powered by Cognero® Instant Access

ISBN: 9781305669345
Cengage Learning Testing Powered by Cognero® is a flexible, online system that allows you to: import, edit, and manipulate content from the text's test bank or elsewhere, including your own favorite test questions; create multiple test versions in an instant; and deliver tests from your LMS, your classroom, or wherever you want. Every question has undergone a series of accuracy checks and anti-piracy reviews, as well as a multi-point inspection to remove weak question options (e.g. all answers are correct), sharpen ambiguous questions, and ensure balanced coverage of major course concpets, difficulty levels, and Bloom’s Taxonomy. The test bank questions form the basis for the assessments in the RELG: World Online product, and are different from the Practice Quizzes available for students.

Instructor Edition

ISBN: 9781305659667
Version for Instructor Review. This version of the textbook includes the same chapter content as the Student Version, but replaces the Chapter Review cards with Prep Cards. Perfect for the experienced instructor looking to try something new or the first-timer coming to the course fresh, Prep Cards offer additional examples, in-class activities, information on the supplements, and more to help you plan your course and enhance your lecture.