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This best-selling comprehensive book conveys the relevance of sociology by including a timely collection of theories, research, and examples, including its signature first-person accounts that open chapters. Experiences represented in the chapter openers accurately mirror the richness and complexity of society itself while also establishing the themes that are carried throughout the chapters. The author's vivid, inviting writing style, emphasis on applications, eye for the most compelling current examples, and use of assignable photo-essays and companion video engages readers and further highlights sociology relevance to all students. Kendall's text is acclaimed in the field for being the first textbook to integrate race, class, and gender issues, and for its thorough presentation of sociological theory, including contemporary perspectives such as feminism and postmodernism.

Diana Kendall, Baylor University

Diana Kendall is Professor of Sociology at Baylor University, where she has been recognized as an Outstanding Professor. She has taught a variety of courses, including Introduction to Sociology, Sociological Theory (undergraduate and graduate), Sociology of Medicine, Sociology of Law, and Race, Class, and Gender. Previously, she enjoyed many years of teaching sociology and serving as chair of the Social and Behavioral Science Division at Austin Community College. Dr. Kendall's areas of specialization and primary research interests are sociological theory and the sociology of medicine. Her textbooks include SOCIOLOGY IN OUR TIMES: THE ESSENTIALS (Cengage Learning, 2018), THE POWER OF GOOD DEEDS: PRIVILEGED WOMEN AND THE SOCIAL REPRODUCTION OF THE UPPER CLASS (Rowman & Littlefield, 2002), MEMBERS ONLY: ELITE CLUBS AND THE PROCESS OF EXCLUSION (Rowman & Littlefield, 2008), and FRAMING CLASS: MEDIA REPRESENTATIONS OF WEALTH AND POVERTY IN AMERICA, 2nd Edition (Rowman & Littlefield, 2012). Her most recent scholarly publication is “Class: Still Alive and Reproducing in the United States,” a book chapter in Privilege: A Reader, fourth edition, 2016, edited by Michael S. Kimmel and Abby L. Ferber and published by Westview Press. Actively involved in national and regional sociological associations, she is a member of the American Sociological Association, Sociologists for Women in Society, the Society for the Study of Social Problems, and the Southwestern Sociological Association. She received her Ph.D. from the University of Texas at Austin, where she was invited to membership in Phi Kappa Phi Honor Society.
  • All of the chapters have been revised to reflect the latest in sociological theory and research. Examples have been updated for timeliness, and all statistics, such as data relating to suicide, crime, demographics, health, and poverty, is the latest available. New chapter openers include personal commentaries by the mother of Megan Meier, the teen who committed suicide in response to fake MySpace postings; Supreme Court justice nominee Sonia Sotomayor; and President Barack Obama.
  • A new applications-oriented "Sociology Works!" feature shows how sociological theories and research continue to enhance our understanding of contemporary social issues and our interactions in everyday life. Topics covered include: "Erving Goffman's Impression Management and Facebook" (Chapter 5); "Why Place Matters in Global Poverty" (Chapter 9); and "Sociology Sheds Light on the Physician-Patient Relationship" (Chapter 18).
  • New "Reflect & Analyze" questions, provided at the end of the "Sociology Works!" feature, photo-essays, and Media Framing, Social Policy, and Global Perspectives boxes, are designed to stimulate students' critical-thinking ability and sociological imagination. Additionally, "Concept Quick Reviews" (previously Concept Review Tables) now appear in every chapter, redesigned for greater ease of use, providing concise overviews of key theories and concepts, including "Social Interaction: The Microlevel Perspective" (Chapter 5); "Theoretical Perspectives on Deviance" (Chapter 7); and "Sociological Perspectives on Health and Medicine" (Chapter 18).
  • Students will benefit from the 8TH EDITION'S lively and accessible new interior design and its updated and expanded collection of illustrations and photos. It also includes one new photo-essay—"Trying to Go It Alone: Adolescent and Teenage Runaways" (Chapter 4). In addition to Reflect & Analyze questions, each of the book's four photo-essays now also has a new companion online ABC news video and assignable "Turning to Video" activities to further bring its topic to life.
  • A new Quick-Start Guide to Using Your Sociological Imagination is now included at the front of the book, providing students with a visual and question-driven preliminary introduction to this foundational concept.
  • Emphasis on the importance of a global perspective: Global implications of all topics are examined throughout each chapter and in the Sociology in Global Perspective boxes that highlight our interconnected world and reveal how the sociological imagination extends beyond national borders.
  • Unparalleled coverage of and attention to diversity: Diversity is integrated in numerous ways throughout this book. The individuals portrayed and discussed in each chapter accurately mirror the diversity in society, thus speaking to a wide variety of students. The research used includes the best work of classical and established contemporary sociologists—including women and people of color—and it weaves an inclusive treatment of all people into the examination of sociology throughout the chapters. The text helps you consider the significance of the interlocking nature of individuals' class, race, and gender (and, increasingly, age) in all aspects of social life.
  • Personal narratives that highlight contemporary issues and serve as chapter-length examples: Authentic first-person commentaries open each chapter to personalize the issue or theme that unifies the chapter's coverage. These voices provide opportunities for you to examine social life beyond your own experiences and demonstrate the value of applying sociology to your everyday lives.
  • Focus on the relationship between sociology and everyday life: Each chapter has a brief quiz that relates the sociological perspective to the social issues presented in the opening vignette. (Answers are provided on a subsequent page.) Additionally, You Can Make a Difference boxes are designed to help you get involved in your community by looking at ways in which you can address, on a personal level, issues raised by the chapter themes.
  • Emphasis on both critical thinking itself and thinking critically about the role of the media in society: More than half of the book's chapters include a Media Framing box. Sociology and Social Policy boxes, which also appear in more than half of the chapters, provide additional opportunities for sustained critical thinking. This text also includes many effective study aids, including chapter-opening Focus and Sharpening Your Focus questions; Concept Quick Reviews, Questions for Critical Thinking, Reflect & Analyze questions, and End-of-Chapter Summaries in question-and-answer format, as well as the popular online study system CengageNOW.
1. The Sociological Perspective.
2. Sociological Research Methods.
3. Culture.
4. Socialization.
5. Society, Social Structure, and Interaction.
6. Groups and Organizations.
7. Deviance and Crime.
8. Class and Stratification in the United States.
9. Global Stratification.
10. Race and Ethnicity.
11. Sex and Gender.
12. Aging and Inequality Based on Age.
13. The Economy and Work in Global Perspective.
14. Politics and Government in Global Perspective.
15. Families and Intimate Relationships.
16. Education.
17. Religion.
18. Health, Health Care, and Disability.
19. Population and Urbanization.
20. Collective Behavior, Social Movements, and Social Change.
Photo Credits.
Name Index.
Subject Index.

Textbook Only Options

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  • ISBN-10: 1133336302
  • ISBN-13: 9781133336303
  • STARTING AT $23.49

  • STARTING AT $47.49

  • ISBN-10: 0495813915
  • ISBN-13: 9780495813910
  • Bookstore Wholesale Price $224.25
  • RETAIL $298.95

Cengage provides a range of supplements that are updated in coordination with the main title selection. For more information about these supplements, contact your Learning Consultant.


Online Instructor's Manual with Test Bank

ISBN: 9781305675827
This detailed manual provides sample syllabi, course guidelines, in-class exercises, and chapter objectives to assist instructors in teaching the course.

Online PowerPoint® Slides

ISBN: 9781305675834
These vibrant Microsoft® PowerPoint® lecture slides for each chapter assist you with your lecture by providing concept coverage using images, figures, and tables directly from the textbook.

Cengage Learning Testing, powered by Cognero Instant Access

ISBN: 9781305672758
Cengage Learning Testing Powered by Cognero® is a flexible, online system that allows you to: import, edit, and manipulate content from the text's test bank or elsewhere, including your own favorite test questions; create multiple test versions in an instant; and deliver tests from your LMS, your classroom, or wherever you want.