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Sight, Sound, Motion: Applied Media Aesthetics 8th Edition

Herbert Zettl

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  • ISBN-10: 1305579674
  • ISBN-13: 9781305579675
  • Bookstore Wholesale Price $112.00
  • RETAIL $112.00

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Overview

Media aesthetics have gained prominence with dramatic advances in digital technology, making Herb Zettl’s SIGHT, SOUND, MOTION: APPLIED MEDIA AESTHETICS more applicable than ever. The Eighth Edition continues to be the most comprehensive product on the market, not only describing the major aesthetic image elements but also presenting in-depth coverage of how they are used. It equips students to think critically about media aesthetics and apply them to production situations. Richly illustrated and in full color, this edition features strong visuals that often draw on traditional art forms. Available with MindTap®, a digital learning solution.

Herbert Zettl, San Francisco State University (Emeritus)

Herbert Zettl is a professor emeritus of the Broadcast and Electronic Communication Arts Department at San Francisco State University (SFSU), where he led the Institute of International Media Communication and received the California State Legislature Distinguished Teaching Award and the Broadcast Education Association's Distinguished Education Service Award. Prior to joining the SFSU faculty, Zettl worked at KOVR (Stockton-Sacramento) and as a producer-director at KPIX, the CBS affiliate in San Francisco, where he participated in a variety of CBS and NBC network television productions. Because of his outstanding contributions to the television profession, Zettl was elected to the prestigious Silver Circle of the National Academy of Television Arts and Sciences, Northern California Chapter. He is also a member of the Broadcast Legends of the NATAS Northern California Chapter. Lecturing extensively at universities and professional broadcast institutions both in the United States and abroad, Zettl has presented key papers at a variety of national and international communication conventions. He is the author of VIDEO BASICS, TELEVISION PRODUCTION HANDBOOK and SIGHT SOUND MOTION, which are translated into several languages and published internationally. His numerous articles on television production and media aesthetics have appeared in major media journals worldwide, and he also developed an interactive DVD-ROM -- Zettl's VideoLab 4.0 (Cengage Learning). His previous CD-ROM version won several prominent awards, including the Macromedia People's Choice Award, the New Media Invision Gold Medal for Higher Education, and Invision Silver Medals in the categories of Continuing Education and Use of Video.

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  • A comprehensive glossary defines all of the fundamental media aesthetic terms. Students are encouraged to consult the glossary before reading the text to ensure complete understanding of the various concepts.
  • The text explores the major aesthetic features of electronic cinema and how it differs from video and conventional film. Emphasis is placed on the elusive “film look” in electronic cinema.
  • The aesthetic liabilities of digital effects and their potential meta-messages are highlighted.
  • With its comprehensive coverage, the text provides a solid basis for the study of media literacy -- an educational discipline that has become an essential prerequisite for producers as well as consumers of media programs.
  • More than 700 visual examples support Zettl’s thorough coverage of aesthetic theory.
  • Providing the most up-to-date material available, the text reflects the latest ideas of media aesthetics.
  • Extensive information about special effects in film and video productions is integrated throughout the text.

Sight, Sound, Motion: Applied Media Aesthetics

TABLE OF CONTENTS

About the Author.
Preface.
Prologue.
1. Applied Media Aesthetics.
2. The First Aesthetic Field: Light.
3. Structuring the First Aesthetic Field: Lighting.
4. The Extended First Field: Color.
5. Structuring Color: Function and Composition.
6. The Two-Dimensional Field: Area.
7. The Two-Dimensional Field: Forces Within the Screen.
8. Structuring the Two-Dimensional Field: Interplay of Screen Forces.
9. The Three-Dimensional Field: Depth and Volume.
10. Structuring the Three-Dimensional Field: Screen Volume and Effects.
11. Building Screen Space: Visualization.
12. The Four-Dimensional Field: Time.
13. The Four-Dimensional Field: Motion.
14. Structuring the Four-Dimensional Field: Timing and Principal Motions.
15. The Five-Dimensional Field: Sound.
16. Structuring the Five-Dimensional Field: Sound Structures and Sound/Picture Combinations.
17. Visual Narrative: The Syntax of Continuity Editing.
18. Visual Narrative: The Syntax of Complexity Editing.
Glossary.
Bibliography.

Cengage provides a range of supplements that are updated in coordination with the main title selection. For more information about these supplements, contact your Learning Consultant.

FOR INSTRUCTORS

Online Instructor's Manual

ISBN: 9781305579620