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MindTap Marketing for Services Marketing: Concepts, Strategies, & Cases 5th Edition

K. Douglas Hoffman, John E.G. Bateson

  • Published
Starting At 99.00 See pricing and ISBN options

Overview

MindTap® Marketing for Hoffman/Bateson's Services Marketing: Concepts, Strategies, & Cases, 5th Edition is the digital learning solution that powers students from memorization to mastery. It gives you complete control of your course—to provide engaging content, to challenge every individual, and to build their confidence. Empower students to accelerate their progress with MindTap. MindTap: Powered by You. Help students examine the use of services marketing as a competitive tool from a uniquely broad perspective. Students explore services marketing as both an essential focus for service firms as well as a competitive advantage for companies that market tangible products. Real examples feature businesses from within and beyond the nine service economy supersectors. Data addresses current issues, such as sustainability, technology, and the global market, with insights for business success.

K. Douglas Hoffman, Colorado State University

K. Douglas Hoffman is a Professor of Marketing and a University Distinguished Teaching Scholar at Colorado State University. He received his B.S. from The Ohio State University, and his M.B.A. and D.B.A. from the University of Kentucky. Professor Hoffman’s teaching experience at the undergraduate and graduate levels spans nearly 30 years while holding tenure track positions at Colorado State University, the University of North Carolina at Wilmington, and Mississippi State University. In addition, he has taught as a visiting professor at the Helsinki School of Business and Economics (Helsinki, Finland), the Institute of Industrial Policy Studies (Seoul, South Korea), Thammasat University (Bangkok, Thailand), and Cornell-Nanyang Technological University (Singapore). Professor Hoffman is an accomplished scholar in the services marketing area. He has written numerous journal and conference proceedings articles on teaching scholarship that have appeared in a variety of publication outlets. His teaching scholarship has also expanded into the co-authorship of three textbooks including SERVICES MARKETING: CONCEPTS, STRATEGIES & CASES, 5E, published by Cengage. Professor Hoffman has received numerous teaching awards at the college, university and national discipline levels, including the prestigious Board of Governors Excellence in Undergraduate Teaching Award. He was also named University Distinguished Teaching Scholar -- a lifetime appointment in 2007. Professor Hoffman is a former editor of Marketing Education Review. His current research and consulting activities are primarily in the areas of sales/service interface, customer service/satisfaction, service failure and recovery, and services marketing education.

John E.G. Bateson,

John E. G Bateson is a Visiting Professor of Management at the Cass Business School and is an independent consultant and company chairman. Previously, he served as Group Chief Executive of the SHL Group, the global leader in psychometric testing for jobs. SHL was listed on the London Stock Exchange and taken private by Dr. Bateson in 2006. Dr. Bateson was also a senior vice president with Gemini Consulting and a Member of the Group Executive Committee of the Cap Gemini Group. He was Associate Professor of Marketing at the London Business School, England, and taught as a visiting associate professor at the Stanford Business School. Prior to teaching, he worked as a brand manager with Lever Brothers and marketing manager with Philips. Dr. Bateson holds an undergraduate degree from Imperial College, London; a master's degree from London Business School; and a Doctorate in marketing from the Harvard Business School. He has published extensively in the services marketing literature, including the Journal of Marketing Research, Journal of Retailing, Marketing Science, and Journal of Consumer Research. He is also the author of SERVICES MARKETING: CONCEPTS, STRATEGIES & CASES (Cengage) and MARKETING PUBLIC TRANSIT: A STRATEGIC APPROACH (Praeger). Dr. Bateson was actively involved with the formation of the services division of the American Marketing Association. He served on the Services Council for four years and has chaired sessions of the AMA Services Marketing Conference.
  • MindTap helps streamline your workflow with carefully curated content and a unique set of tools saving you valuable time in your course preparations. In addition, automatically grades assignments and quizzes while also providing students with instant feedback on their work.
  • Provide students with organizational and study tools designed to better manage their limited time, allowing them to complete assignments whenever and wherever they are ready to learn.
  • Save students money in their course materials with a single destination that reflects exactly what’s important to you, the instructor.
  • Track students in real time with the Progress app adjust the course as needed based analytics of interactivity in the course.
  • With the MindTap Mobile App, you can keep your students informed of assignments, course due dates, or any changes to your course while also arming them with on-the-go study tools like flashcards and quizzing.
  • Build and personalize your course by integrating your own content into the MindTap Reader using your own documents or pull from sources like RSS feeds, YouTube videos, websites, Google Docs and more. Control what content students see and when they see it with a learning path that can be used as-is or matched to your syllabus exactly.
  • Empower students with the information to know where they stand at all times—both individually and compared to the highest performers in class within the student view of the Progress App.
  • Engage students with course material specially customized for them by you streamlined in one proven, easy-to-use interface.
LEARNING PATH:

Quiz for each chapter. Students will know with certainty their level of competency for every chapter which will improve course outcomes. Students can also review key terms and definitions using the Flashcard functionality.

Chapter Videos. Students can watch videos to get an applied example of the concepts in the chapter so they can relate these concepts to an actual application. For instance, they can view the AFLAC Duck advertisement to illustrate how insurance companies address the challenge of providing a tangible recall device for customers of an intangible service.

Chapter Learning Objectives. These Learning Objectives are linked to the key points of the chapter to keep students focused on the important takeaways.

eBook for Services Marketing. The acclaimed MindTap Reader boasts a multimedia rich experience with tagged note-taking, highlighting and bookmarking for easy study guide creation.

YouSeeU is an app that will allow group work and sharing of documents that indispensable for both in class and online collaboration and communication of projects to the instructor.
MindTap
Each MindTap product offers the full, mobile-ready textbook combined with superior and proven learning tools at one affordable price. Students who purchase digital access can add a print option at any time when a print option is available for their course.

This Cengage solution can be seamlessly integrated into most Learning Management Systems (Blackboard, Brightspace by D2L, Canvas, Moodle, and more) but does require a different ISBN for access codes. Please work with your Cengage Learning Consultant to ensure the proper course set up and ordering information. For additional information, please visit the LMS Integration site.

Standalone Digital Access — Ultimate Value

Recommended and most popular

  • ISBN-10: 130564476X
  • ISBN-13: 9781305644762
  • Bookstore Wholesale Price $99.00
  • RETAIL $99.00

White Papers, Case Studies, Success Stories

Increasing Student Learning Outcomes with MindTap

Research study demonstrates that students using MindTap substantially increased their content knowledge and skills over the course of a semester.

Future Attorney Credits MindTap for Time Management Skills and Better Grade in Criminal Justice

MindTap Helps Reduce the Pressure New College Students Experience

MindTap® Provides Easy Integration and Measurable Student Success

Mission (Better Engagement and Outcomes) Accomplished

Student Struggles with Time Management and Difficult Exams that Require Rigorous Preparation

Students Using MindTap®’s Personalized Study Tools Enjoy Greater Classroom Success

Instructor Applauds Seamless Integration of MindTap® and Blackboard

Students’ mean performance improved with MindTap®

MindTap Instructors Speak on Personalization - Diane

Instructor Diane Carter from the University of Idaho talks about how MindTap helps her personalize her course.

"MindTap's greatest strengths are the progress tracking and the ability to add [your own] materials that are gradable."

"I'm convinced that the higher course ratings and grades were, in large part, a result of students’ engagement. It was an unmitigated success."

"Almost across the board, students using MindTap improved on the main learning objectives of the class ...I've never seen any results like this."

"MindTap was very useful – it was easy to follow and everything was right there."

"I'm definitely more engaged because of MindTap."

"MindTap puts practice questions in a format that works well for me."

Cengage provides a range of supplements that are updated in coordination with the main title selection. For more information about these supplements, contact your Learning Consultant.

FOR INSTRUCTORS

Instructor's Companion Website

ISBN: 9781285431567
Find everything you need for your course in one place! This collection of book-specific lecture and class tools is available online via www.cengage.com/login. Access and download PowerPoint® presentations, images, an updated instructor’s manual, video links, and more.

Cengage Learning Testing, powered by Cognero® Instant Access

ISBN: 9781305644731
Cengage Learning Testing, powered by Cognero®, is a flexible, online system that allows you to import, edit, and manipulate content from the text's test bank or elsewhere, including your own favorite test questions. Create multiple test versions in an instant and deliver tests from your LMS, your classroom, or wherever you want.