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Overview

Author Dorene Ciletti delivers a strong marketing framework and up-to-date business examples in the second edition of MARKETING YOURSELF, helping students discover that selling themselves and their ideas is the key to success in business today. The updated text includes an increased focus on careers. MARKETING YOURSELF helps students make real-world connections to begin networking with professionals, as well as helps to match student interests and aptitudes to appropriate college majors and post-secondary education or training. In addition, "Planning a Career In…" sections incorporate Career Clusters and present the necessary skills, education, work experience and industry opportunities for a variety of business-related career paths. MARKETING YOURSELF enhances classroom instruction with revised topics like leadership, corporate sustainability, social networking, and online career building and networking. The text helps students develop a self-marketing plan and portfolio based on their marketable skills and abilities, helping them chart a course to a successful future.

Dorene Ciletti, Donahue Graduate School of Business at Duquesne University

Dorene Ciletti received her MBA, focusing on marketing and management, as well as a B.S.B.A. from Duquesne University. She teaches courses such as Introduction to Marketing, Sales Administration, and Sales Management. She coordinates the Duquesne Marketing Association, and serves as Executive Secretary for the Applied Communications Committee in the Department of Communication and Rhetoric at Duquesne.
  • The second edition of MARKETING YOURSELF includes a "Planning a Career In…" section which now incorporates Career Clusters, presenting the necessary skills, education, work experience, and industry opportunities for a variety of business-related career paths.
  • MARKETING YOURSELF provides "Winning Edge" activities to prepare students for BPA, DECA, and FBLA competitive events, helping to increase their critical thinking and presentation skills.
  • The updated MARKETING YOURSELF text enhances classroom instruction through revised topics like leadership, corporate sustainability, social networking, and online career building and networking.
  • Each MARKETING YOURSELF chapter includes a related article from Career Builder, offering students career tips and advice on job searching, as well as a "Careers in Marketing" section that highlights up-to-date real-world companies and the careers they offer.
  • MARKETING YOURSELF includes "Skills for Occupational Success" features, introducing the basic skills needed in everyday business and teaching students how to market themselves.
  • MARKETING YOURSELF provides "CheckPoint" sections throughout the lessons, helping to promote class discussion and to assure that students are grasping concepts.
  • MARKETING YOURSELF assists students with filling out college entrance, scholarship, and aids applications, as well as provides guidance in writing college entrance and scholarship essays and helps students prepare for college entrance and scholarship interviews.
  • The updated MARKETING YOURSELF text is designed to help with goal setting, matching students' interests and aptitudes to appropriate college majors and post-secondary education or training.
  • MARKETING YOURSELF offers "Net Bookmark" sections that provide students with useful tips about the Internet and job searches, as well as suggests opportunities to research on the web.
  • The text includes end-of-lesson activities such as "Think Critically" and "Make Academic Connections," providing students with the opportunity to apply concepts and make key connections to academic topics in other disciplines.
1. THE MARKETPLACE.
Careers in Marketing—American Eagle Outfitters. Portfolio Project—What is a Portfolio?. The Marketing Connection. The Changing Marketplace. The Current Marketplace.
2. THE CHARACTER OF THE MARKET.
Careers in Marketing—The Green Building Alliance. Portfolio Project—Organizing and Planning. The Economic Environment. Business Development. Management and Leadership.
3. DEVELOP YOUR PRODUCT.
Careers in Marketing—American Airlines Center. Portfolio Project—Interests, Values, and Careers. Self-Awareness. Values and Goals. Features and Benefits.
4. PRODUCT PROMOTION: YOUR SELF-PRESENTATION.
Careers in Marketing—Apple. Portfolio Project—Introducing Yourself. A Positive Attitude. Professional Behavior. First Impressions.
5. WHO IS YOUR MARKET?.
Careers in Marketing—PNC Financial Services Group. Portfolio Project—Involving Others in Your Portfolio. Identify Market Segments. Research Your Target Market. Explore Opportunities.
6. STRATEGY AND PLANNING.
Careers in Marketing—Heinz. Portfolio Project—Your Self-Marketing Plan. Positioning Yourself. Your Personal Marketing Plan. Career Trends.
7. RESUMES: YOUR PERSONAL ADVERTISEMENT.
Careers in Marketing—Staples. Portfolio Project—Your Self-Marketing Plan. Where to Begin. Content and Structure. Resume Formats.
8. PRICING YOUR PRODUCT.
Careers in Marketing— The TJX Companies. Portfolio Project—Demonstrating Your Value to an Employer. Money and Value. Salary Research. Salary Negotiations.
9. PRODUCT PROMOTION: CORRESPONDENCE AND OTHER TOOLS.
Careers in Marketing— AT&T. Portfolio Project—Writing Effective Letters. Business Correspondence. Structure and Etiquette. Employment Correspondence.
10. PRODUCT PROMOTION: SELLING YOURSELF IN INTERVIEWS.
Careers in Marketing— Giant Eagle. Portfolio Project—Answering Tough Interview Questions. Interview Basics. During and After the Interview. Listening and Nonverbal Skills.
11. WORKPLACE SUCCESS.
Careers in Marketing—Sony. Portfolio Project—Showing Your Portfolio. Starting a New Job. Employment Satisfaction. Issues in the Workplace.
12. THE ENTREPRENEURIAL SPIRIT.
Careers in Marketing—Avon. Portfolio Project—Demonstrating Your Best Work. Entrepreneurs in Our Economy. Starting a Small Business. Becoming an Entrepreneur.
Glossary.
Index.

Textbook Only Options

Traditional eBook and Print Options

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  • ISBN-10: 1133467024
  • ISBN-13: 9781133467021
  • STARTING AT $14.99

  • ISBN-10: 0538450118
  • ISBN-13: 9780538450119
  • Bookstore Wholesale Price $85.00
  • RETAIL $112.95

Cengage provides a range of supplements that are updated in coordination with the main title selection. For more information about these supplements, contact your Learning Consultant.

FOR INSTRUCTORS

Resume Generator Plus Online (12 months) Instant Access Code

ISBN: 9780840063465
RESUME GENERATOR PLUS - A gateway to career success! RESUME GENERATOR PLUS provides a one year subscription to an easy-to-use online career development software that guides users through the process of creating winning resume's, cover letters, and employment related documents. This robust tool includes numerous resume examples and cover letter formats that address a variety of work experience and skill levels. The Career Resource Center tab provides access to career planning, worksheets, job search and interviewing tips, workplace skill development, videos, and much more to supplement the job search. This online tool will prove to be a great teaching and learning aid as users develop their critical organizational skills. User friendly navigation, spell checker, videos, helpful tools, and tips with advice and suggestions for every step help users build confidence in their career success. There are 8 unique layouts for resumes and letters, 13 letter types with pre-populated, editable text, and over 20 editable sample employment related documents. RESUME GENERATOR PLUS is an online program that acts as a personal career consultant and offers easy-to-use navigation tabs, 24/7 technical support service, drop down selection boxes, helpful tips sections, and more!

FOR STUDENTS

Resume Generator Plus Online (12 months) Instant Access Code

ISBN: 9780840063465
RESUME GENERATOR PLUS - A gateway to career success! RESUME GENERATOR PLUS provides a one year subscription to an easy-to-use online career development software that guides users through the process of creating winning resume's, cover letters, and employment related documents. This robust tool contains numerous resume examples and cover letter formats that address a variety of work experience and skill levels. The Career Resource Center tab provides access to career planning, worksheets, job search and interviewing tips, workplace skill development, videos, and much more to supplement the job search. User friendly navigation, spell checker, videos, helpful tools, and tips with advice and suggestions for every step help users build confidence in their job search. There are 8 unique layouts for resumes and letters, 13 letter types with pre-populated, editable text, and over 20 editable sample employment related documents. RESUME GENERATOR PLUS is an online program that acts as a personal career consultant and offers easy-to-use navigation tabs, 24/7 technical support service, drop down selection boxes, helpful tips sections, and more!