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Appropriate for social science students, this text offers comprehensive coverage of both experimental and non-experimental research methods. The author provides succinct explanations for a full range of methods, including descriptive, correlational, experimental, and quasi-experimental research designs. Practical tips and applications integrated throughout the text allow students to make real-world connections and understand the material.
- Each chapter has a new end-of-chapter feature, "Thinking Critically About Research," which includes questions to provoke classroom discussions and encourage students to apply what they have just learned.
- References and sources have been updated throughout the book.
- All reports and examples have been updated to reflect the latest APA style.
- "Current Research in the Behavioral Sciences" features provide students with examples of new research studies. These studies can be used as discussion points to help students learn about current trends in behavioral research, and may also be used as background readings for students who are looking for project ideas. Topics include Using Multiple Measured
- Variables to Assess the Conceptual Variable of Panic Symptoms (Ch. 4) and Assessing Americans' Attitudes Toward Health Care (Ch. 6).
- Full coverage of APA-style research reports is included in a separate appendix (A). A fully annotated sample manuscript is also included.
- End-of-chapter material includes a summary, key terms, review and discussion questions, new Thinking Critically About Research items, and research project ideas.
1. Introduction to Research.
2. Developing the Research Hypothesis.
3. Ethics in Research.
Part II: MEASURING AND DESCRIBING.
5. Reliability and Validity.
6. Surveys and Sampling.
7. Naturalistic Methods.
Part III: TESTING RESEARCH HYPOTHESES.
8. Hypothesis Testing and Inferential Statistics.
9. Correlational Research Designs.
10. Experimental Research: One-Way Designs.
Part IV: DESIGNING AND INTERPRETING RESEARCH.
11. Experimental Research: Factorial Designs.
12. Experimental Control and Internal Validity.
13. External Validity.
14. Quasi-Experimental Research Designs.
Appendix A: Reporting Research Results.
Appendix B: Data Preparation and Univariate Statistics.
Appendix C: Bivariate Statistics.
Appendix D: Multivariate Statistics.
Appendix E: Statistical Tables.
Appendix F: Using Computers to Collect Data
Cengage provides a range of supplements that are updated in coordination with the main title selection. For more information about these supplements, contact your Learning Consultant.
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