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Overview

PRINCIPLES OF MICROECONOMICS, Sixth Edition, became a best seller after its introduction and continues to be the most popular and widely used text in the economics classroom. Instructors found it the perfect complement to their teaching. A text by a superb writer and economist that stressed the most important concepts without overwhelming students with an excess of detail was a formula that was quickly imitated, but has yet to be matched. The sixth edition features a strong revision of content in all twenty-two chapters. Dozens of new applications emphasize the real-world relevance of economics for today's students through interesting news articles, realistic case studies, and engaging problems. The premier ancillary package is the most extensive in the industry, using a team of instructors/preparers that have been with the project since the first edition. The text material is again fully integrated into Aplia, the best-selling online homework solution. "I have tried to put myself in the position of someone seeing economics for the first time. My goal is to emphasize the material that students should and do find interesting about the study of the economy."—N. Gregory Mankiw.

N. Gregory Mankiw, Harvard University

N. Gregory Mankiw is Robert M. Beren Professor of Economics at Harvard University. He studied economics at Princeton University and MIT. Dr. Mankiw is a prolific writer and a regular participant in academic and policy debates. His research includes work on price adjustment, consumer behavior, financial markets, monetary and fiscal policy, and economic growth. His published articles have appeared in academic journals, such as the American Economic Review, Journal of Political Economy, and Quarterly Journal of Economics, and in more widely accessible forums, including The New York Times, The Washington Post, The Wall Street Journal, and Fortune. Dr. Mankiw has been a research associate of the National Bureau of Economic Research, an adviser to the Federal Reserve Bank of Boston and the Congressional Budget Office, and a member of the ETS test development committee for the advanced placement exam in economics. From 2003 to 2005, he served as chairman of the President’s Council of Economic Advisers.
  • The sixth edition will be available with the most advanced new products for student and instructor choice, engagement, and outcomes. Aplia, the best-selling online homework solution, will be available with ApliaText, a complete interactive digital edition of the Mankiw text embedded right in the Aplia online course. CourseMate is a new product that integrates a digital edition of the textbook with a suite of student engagement tools such as video, graphing practice, tutorials, games, and more. CourseMate also includes Engagement Tracker, which lets professors see which of the resources students are actually using.
  • The new sixth edition of PRINCIPLES OF MICROECONOMICS contains extensively updated coverage of areas impacted by the financial crisis.
  • New "Problems and Applications" appear throughout the sixth edition, providing an effective, integrated way for students to assess their mastery of the material and to review more efficiently for assignments and exams.
  • Created by economist Ron Cronovich of Carthage College, the ground breaking Premium PowerPoint® Presentations feature chapter-by-chapter slides designed to ease your course preparation time while increasing student involvement in the classroom through interactive examples and applications. The presentations organize lecture points into sections that students can easily digest, animate graphs the way you might draw them, and include Student Note Prompt handouts to facilitate effective note taking without distracting students from active participation in class.
  • "In the News" boxes include excerpts from many newspaper articles and encourage students to apply basic economic theory to discover how economics can provide an illuminating new perspective and enable greater understanding of world events.
  • "FYI" boxes provide additional material to expand key concepts and discussions by offering a glimpse into the history of economic thought, clarifying technical issues, and exploring supplementary topics you might choose to complement your core lectures.
  • Economic theory is most useful and interesting when applied to actual events and policies, which is why the text contains numerous Case Studies to vividly illustrate the real-world applications and consequences of key principles.
  • "Quick Quizzes" follow each major section to help students check their comprehension of what they just learned and to focus their review when preparing for exams.
  • Each chapter contains a variety of problems and applications that encourage students to apply the material they have learned. These practical, interesting activities serve equally well as homework assignments and starting points for lively classroom discussions.
Part I: INTRODUCTION.
1. Ten Principles of Economics.
2. Thinking Like an Economist.
Appendix: Graphing: A Brief Review.
3. Interdependence and the Gains from Trade.
Part II: SUPPLY AND DEMAND I: HOW MARKETS WORK.
4. The Market Forces of Supply and Demand.
5. Elasticity and Its Application.
6. Supply, Demand, and Government Policies.
Part III: SUPPLY AND DEMAND II: MARKETS AND WELFARE.
7. Consumers, Producers, and the Efficiency of Markets.
8. Application: The Costs of Taxation.
9. Application: International Trade.
Part IV: THE ECONOMICS OF PUBLIC SECTOR.
10. Externalities.
11. Public Goods and Common Resources.
12. The Design of the Tax System.
Part V: FIRM BEHAVIOR AND THE ORGANIZATION OF INDUSTRY.
13. The Costs of Production.
14. Firms in Competitive Markets.
15. Monopoly.
16. Monopolistic Competition.
17. Oligopoly.
Part VI: THE ECONOMICS OF LABOR MARKETS.
18. The Markets for the Factors of Production.
19. Earnings and Discrimination.
20. Income Inequality and Poverty.
PART VII: TOPICS FOR FURTHER STUDY.
21. The Theory of Consumer Choice.
22. Frontiers in Microeconomics.
Glossary.
Index.
CengageNOW
CengageNOWv2 combines the way students use textbooks and online resources to learn, study and complete homework, allowing them to achieve ultimate success in this course in a digital world.

This Cengage solution can be seamlessly integrated into most Learning Management Systems (Blackboard, Brightspace by D2L, Canvas, Moodle, and more) but does require a different ISBN for access codes. Please work with your Cengage Learning Consultant to ensure the proper course set up and ordering information. For additional information, please visit the LMS Integration site.

Standalone Digital Access — Ultimate Value

Recommended and most popular

  • ISBN-10: 1111972427
  • ISBN-13: 9781111972424
  • Bookstore Wholesale Price $130.00
  • RETAIL $130.00

  • ISBN-10: 1111972443
  • ISBN-13: 9781111972448
  • Bookstore Wholesale Price $130.00
  • RETAIL $130.00

Digital Access + Print — Flexible Value

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  • ISBN-10: 1305595335
  • ISBN-13: 9781305595330
  • Bookstore Wholesale Price $262.50
  • RETAIL $349.95

Textbook Only Options

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  • ISBN-10: 1133464467
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  • ISBN-10: 0538453044
  • ISBN-13: 9780538453042
  • Bookstore Wholesale Price $206.25
  • RETAIL $274.95

"I think it is more reader friendly than other texts. In addition, it uses both numeric and/or graphical examples, which is very useful for the students."

"We used to use Case and Fair's text. Mankiw seems to be a better text because it actually follows through with giving applications to what he includes in the book. For example, there is much better material in Mankiw about consumer surplus, producer surplus, government policies and interventions in the market."

"Very student friendly text. Makes economics easy to understand. Some of the other texts would take a lot of reading to explain an idea."

Cengage provides a range of supplements that are updated in coordination with the main title selection. For more information about these supplements, contact your Learning Consultant.

FOR INSTRUCTORS

Test Bank, Volume 1 (chapters 1-4)

ISBN: 9781337107440
This updated Test Bank, revised for this edition, offers more than 250 questions per chapter. Every question has been checked to ensure the accuracy and clarity of the answers. All questions have been carefully revised to address the main text revisions. True/false, multiple-choice, and short-answer questions assess students’ critical-thinking skills. Easy, medium, and difficult questions outline the process that students must use to arrive at their answers: recall, application, and integration. Questions are organized by text section to help you easily choose your selections.

Test Bank, Volume 2 (chapters 5-9)

ISBN: 9781337107457
This updated Test Bank, revised for this edition, offers more than 250 questions per chapter. Every question has been checked to ensure the accuracy and clarity of the answers. All questions have been carefully revised to address the main text revisions. True/false, multiple-choice, and short-answer questions assess students’ critical-thinking skills. Easy, medium, and difficult questions outline the process that students must use to arrive at their answers: recall, application, and integration. Questions are organized by text section to help you easily choose your selections.

Test Bank, Volume 3 (chapters 10-15)

ISBN: 9781337107464
This updated Test Bank, revised for this edition, offers more than 250 questions per chapter. Every question has been checked to ensure the accuracy and clarity of the answers. All questions have been carefully revised to address the main text revisions. True/false, multiple-choice, and short-answer questions assess students’ critical-thinking skills. Easy, medium, and difficult questions outline the process that students must use to arrive at their answers: recall, application, and integration. Questions are organized by text section to help you easily choose your selections.

Test Bank, Volume 4 (chapters 16-22)

ISBN: 9781337107471
This updated Test Bank, revised for this edition, offers more than 250 questions per chapter. Every question has been checked to ensure the accuracy and clarity of the answers. All questions have been carefully revised to address the main text revisions. True/false, multiple-choice, and short-answer questions assess students’ critical-thinking skills. Easy, medium, and difficult questions outline the process that students must use to arrive at their answers: recall, application, and integration. Questions are organized by text section to help you easily choose your selections.

Cengage Learning Testing, powered by Cognero®, Instant Access

ISBN: 9781337612357
Cengage Learning Testing, powered by Cognero®, is a flexible, online system that allows you to: import, edit, and manipulate content from the text's test bank or elsewhere, including your own favorite test questions. Create multiple test versions in an instant and deliver tests from your LMS, your classroom, or wherever you want.