Request for consultation

Thanks for your request. You’ll soon be chatting with a consultant to get the answers you need.
{{formPostErrorMessage.message}} [{{formPostErrorMessage.code}}]
First Name is required. 'First Name' must contain at least 0 characters 'First Name' cannot exceed 0 characters Please enter a valid First Name
Last Name is required. 'Last Name' must contain at least 0 characters 'Last Name' cannot exceed 0 characters Please enter a valid Last Name
Institution is required.
Discipline is required.
Why are you contacting us today? is required. 'Why are you contacting us today?' must contain at least 0 characters 'Why are you contacting us today?' cannot exceed 0 characters Please enter a valid Why are you contacting us today?

Overview

Get your students actively engaged in understanding the unique, exciting challenges and important impacts marketing can have in a business by ensuring they can learn fundamental course concepts through application with Pride and Ferrell's MindTap for MARKETING 2018. The text – both available in MindTap and as an optional low-cost print add-on – provides a thorough overview of essential marketing principles within a visually engaging, reader-friendly presentation. This popular, proven text in MindTap, along with the accompanying activities, helps students develop the knowledge and decision-making skills they need to succeed in today's competitive business environment. MARKETING 2018 delivers in-depth coverage of fundamental marketing concepts and strategies, along with practical applications and real-world examples. MindTap for Marketing 2018 has been updated with new assessments like Concept Checks and activities like Group Projects and Marketing Plan assignments that promote applications – not just recall – of course concepts. As an instructor using MindTap, you have at your fingertips the right content and unique set of tools curated specifically for your course, all in an interface designed to improve workflow and save time when planning lessons and course structure.

William M. Pride, Texas A&M University

William Pride (Ph.D., Louisiana State University) is a professor of marketing in the Mays Business School, Texas A&M University. In addition to this text, he is co-author of a market-leading principles of marketing book. Dr. Pride's research interests include advertising, promotion, and distribution channels. His research articles have appeared in major professional journals, such as the Journal of Marketing, the Journal of Marketing Research, the Journal of the Academy of Marketing Science, and the Journal of Advertising. Dr. Pride is a member of the American Marketing Association, Academy of Marketing Science, Society for Marketing Advances, and the Marketing Management Association. He has received the Marketing Fellow Award from the Society of Marketing Advances and the Marketing Innovation Award from the Marketing Management Association. Both of these are lifetime achievement awards.

O. C. Ferrell, Auburn University

O.C. Ferrell (Ph.D., Louisiana State University) is the James T. Pursell Sr. Eminent Scholar in Ethics and Director of the Center for Ethical Organizational Cultures, Auburn University. He served as the Distinguished Professor of Leadership and Ethics at Belmont University and University Distinguished Professor of Marketing in the Anderson School of Management at University of New Mexico. His academic research focuses on ethical decision-making, stakeholder relationships and social responsibility. He is a leading author in marketing ethics and stakeholder orientation to achieve marketing performance in organizations. Dr. Ferrell is past president of the Academic Council of the American Marketing Association and chaired the American Marketing Association Ethics Committee twice. Under his leadership, the committee developed the AMA Code of Ethics and the AMA Code of Ethics for Marketing on the Internet. He is Vice President of Publications for the Academy of Marketing Science. He has received the Cutco Vector Distinguished Marketing Educator Award from the Academy of Marketing Science. Dr. Ferrell is the co-author of 20 books and more than 100 articles. His articles have been published in the Journal of Marketing Research, Journal of Marketing, Journal of Business Ethics, Journal of Business Research, Journal of the Academy of Marketing Science, and The Academy of Management Executive, as well as other journals. Business Ethics: Ethical Decision Making and Cases, co-authored with John Fraedrich and Linda Ferrell, is one of today’s leading business ethics texts. Dr. Ferrell has served as an expert witness on marketing issues for numerous legal cases, has been quoted in leading business publications, such as USA Today and Wall Street Journal, and has appeared on The Today Show to discuss marketing issues.
  • MindTap helps streamline your workflow with carefully curated content and a unique set of tools saving you valuable time in your course preparations. In addition, automatically grades assignments and quizzes while also providing students with instant feedback on their work.
  • Video Activities: Being able to present and communicate ideas is also a key marketing skill. These Video Activities, powered by YouSeeU, are included at points throughout the course and prompt students to create a video response related to chapter concepts. These activities include a variety of feedback and grading options like pre-created customizable rubrics, peer review, and more.
  • New! Group Projects and Role Play Activities: Designed to take the headaches out of managing group dynamics, these group assignments can automatically place students into groups based on matching mutual availability. Students work in teams – as they would in business – to tackle assignments related to each major part covered in the course. Utilizing tools like scheduling and hosting virtual meetings, sharing documents and videos, and assigning milestones and tasks, these activities provide students with experience working in teams and utilizing real-world collaboration tools.
  • Adaptive Test Prep: Students often experience high anxiety around exams, and many of their study tools are at the chapter level. By covering multiple chapters and including questions similar to those they’ll see on an exam, students can use Adaptive Test Prep to prepare more efficiently, review areas requiring additional study, and be more confident about exam performance.
  • Marketing Plan Assignments: These flexible, modular assignments allow you to assign a complete marketing plan in stages – or pick only specific sections to assign. Featuring fill-in-the-blank response fields for quick review of student-provided information and corresponding templates for students to complete and upload, these assignments present a flexible, course-integrated way to give students experience thinking through and building out a marketing plan.
  • Provide students with organizational and study tools designed to better manage their limited time, allowing them to complete assignments whenever and wherever they are ready to learn.
  • Build and personalize your course by integrating your own content into the MindTap Reader using your own documents or pull from sources like RSS feeds, YouTube videos, websites, Google Docs and more. Control what content students see and when they see it with a learning path that can be used as-is or matched to your syllabus exactly.
  • “Marketing on the Street” opening videos. In these videos, student hear from their peers as they respond to relevant marketing questions posed in “man on the street” interviews. Students see these as an introduction to chapter materials and an opportunity for personal reflection about chapter concepts. Upon submission students can see how their responses compare in aggregate to their classmates, others at their institution, and globally.
  • New! Concept Checks are short, automatically graded assessments that appear in-line in the reader and allow students to check their understanding of key concepts one section at a time before moving on. These concept-based questions also allow you to ensure students are familiar with those concepts before coming to class so you can go further with the time you have. There are also valuable study tools like highlighting, note taking, dictionary, flashcards, a text-to-speech tool, and more.
  • Chapter Video: Highlighting relevant companies, these videos and their corresponding activities help students solidify core chapter concepts by tying chapter themes or topics to real-world examples.
  • Chapter Homework: These pre-built assignments include scenario-based questions assessing comprehensive understanding of the entire chapter. These are automatically graded and include rejoinder feedback for right and wrong answers.
  • “In the News”: These are lesson-specific, current articles written by marketing instructors that automatically feed/flow in to the learning path throughout the semester. These current events help students relate to concepts and see them applied in the real world while saving instructors time spent seeking out articles that apply to specific concepts.
  • You Make the Decision: Students are put in the shoes of a marketer in these interactive, media-rich activities. Following a scenario related to course content covered so far, students are presented with decision points as they progress through this interactive activity. Every decision a student makes impacts the outcome of the scenario, creating a unique business experience for each student. Appearing at the end of each part, these activities act as a summative opportunity, ultimately aiding students in connecting concepts from multiple lessons.
Table of Contents: Marketing 2018 Edition
Part 1: MARKETING STRATEGY AND CUSTOMER RELATIONSHIPS.
1. An Overview of Strategic Marketing.
2. Planning, Implementing, and Evaluating Marketing Strategies.
Part 2: ENVIRONMENTAL FORCES AND SOCIAL AND ETHICAL RESPONSIBILITES.
3. The Marketing Environment.
4. Social Responsibility and Ethics in Marketing.
Part 3: MARKETING RESEARCH AND TARGET MARKET ANALYSIS.
5. Marketing Research and Information Systems.
6. Target Markets: Segmentation and Evaluation.
Part 4: BUYING BEHAVIOR, GLOBAL MARKETING, AND DIGITAL MARKETING.
7. Consumer Buying Behavior.
8. Business Markets and Buying Behavior.
9. Reaching Global Markets.
10. Digital Marketing and Social Networking.
Part 5: PRODUCT DECISIONS.
11. Product Concepts, Branding, and Packaging.
12. Developing and Managing Products.
13. Services Marketing.
Part 6: DISTRIBUTION DECISIONS.
14. Marketing Channels and Supply-Chain Management.
15. Retailing, Direct Marketing, and Wholesaling.
Part 7: PROMOTION DECISIONS.
16. Integrated Marketing Communications.
17. Advertising and Public Relations.
18. Personal Selling and Sales Promotion.
Part 8: PRICING DECISIONS.
19. Pricing Concepts.
20. Setting Prices.
Online Appendix A: Financial Analysis in Marketing.
Online Appendix B: Sample Marketing Plan.
Online Appendix C: Careers in Marketing.

LEARNING PATH FEATURES:
“Marketing on the Street” opening videos. In these videos, student hear from their peers as they respond to relevant marketing questions posed in “man on the street” interviews. Students see these as an introduction to chapter materials and an opportunity for personal reflection about chapter concepts. Upon submission students can see how their responses compare in aggregate to their classmates, others at their institution, and globally.

New! Concept Checks are short, automatically graded assessments that appear in-line in the reader and allow students to check their understanding of key concepts one section at a time before moving on. These concept-based questions also allow you to ensure students are familiar with those concepts before coming to class so you can go further with the time you have. There are also valuable study tools like highlighting, note taking, dictionary, flashcards, a text-to-speech tool, and more.

Chapter Video: Highlighting relevant companies, these videos and their corresponding activities help students solidify core chapter concepts by tying chapter themes or topics to real-world examples.

Chapter Homework: These pre-built assignments include scenario-based questions assessing comprehensive understanding of the entire chapter. These are automatically graded and include rejoinder feedback for right and wrong answers.

“In the News”: These are lesson-specific, current articles written by marketing instructors that automatically feed/flow in to the learning path throughout the semester. These current events help students relate to concepts and see them applied in the real world while saving instructors time spent seeking out articles that apply to specific concepts.

You Make the Decision: Students are put in the shoes of a marketer in these interactive, media-rich activities. Following a scenario related to course content covered so far, students are presented with decision points as they progress through this interactive activity. Every decision a student makes impacts the outcome of the scenario, creating a unique business experience for each student. Appearing at the end of each part, these activities act as a summative opportunity, ultimately aiding students in connecting concepts from multiple lessons.

Video Activities: Being able to present and communicate ideas is also a key marketing skill. These Video Activities, powered by YouSeeU, are included at points throughout the course and prompt students to create a video response related to chapter concepts. These activities include a variety of feedback and grading options like pre-created customizable rubrics, peer review, and more.

New! Group Projects and Role Play Activities: Designed to take the headaches out of managing group dynamics, these group assignments can automatically place students into groups based on matching mutual availability. Students work in teams – as they would in business – to tackle assignments related to each major part covered in the course. Utilizing tools like scheduling and hosting virtual meetings, sharing documents and videos, and assigning milestones and tasks, these activities provide students with experience working in teams and utilizing real-world collaboration tools.

Adaptive Test Prep: Students often experience high anxiety around exams, and many of their study tools are at the chapter level. By covering multiple chapters and including questions similar to those they’ll see on an exam, students can use Adaptive Test Prep to prepare more efficiently, review areas requiring additional study, and be more confident about exam performance.

New! Marketing Plan Assignments: These flexible, modular assignments allow you to assign a complete marketing plan in stages – or pick only specific sections to assign. Featuring fill-in-the-blank response fields for quick review of student-provided information and corresponding templates for students to complete and upload, these assignments present a flexible, course-integrated way to give students experience thinking through and building out a marketing plan.
MindTap
Each MindTap product offers the full, mobile-ready textbook combined with superior and proven learning tools at one affordable price. Students who purchase digital access can add a print option at any time when a print option is available for their course.

This Cengage solution can be seamlessly integrated into most Learning Management Systems (Blackboard, Brightspace by D2L, Canvas, Moodle, and more) but does require a different ISBN for access codes. Please work with your Cengage Learning Consultant to ensure the proper course set up and ordering information. For additional information, please visit the LMS Integration site.

Standalone Digital Access — Ultimate Value

Recommended and most popular

  • ISBN-10: 1337090964
  • ISBN-13: 9781337090964
  • Bookstore Wholesale Price $99.00
  • RETAIL $99.00

Digital Access + Print — Flexible Value

Recommended and most popular

  • ISBN-10: 133753756X
  • ISBN-13: 9781337537568
  • Bookstore Wholesale Price $99.25
  • RETAIL $131.95

White Papers, Case Studies, Success Stories

Increasing Student Learning Outcomes With MindTap

Research study demonstrates that students using MindTap substantially increased their content knowledge and skills over the course of a semester.

Future Attorney Credits MindTap for Time Management Skills and Better Grade in Criminal Justice

MindTap Helps Reduce the Pressure New College Students Experience

MindTap® Provides Easy Integration and Measurable Student Success

Mission (Better Engagement and Outcomes) Accomplished

Student Struggles with Time Management and Difficult Exams that Require Rigorous Preparation

Students Using MindTap®’s Personalized Study Tools Enjoy Greater Classroom Success

Instructor Applauds Seamless Integration of MindTap® and Blackboard

Students’ mean performance improved with MindTap®

MindTap Instructors Speak on Personalization - Diane

Instructor Diane Carter from the University of Idaho talks about how MindTap helps her personalize her course.

"MindTap's greatest strengths are the progress tracking and the ability to add [your own] materials that are gradable."

"I'm convinced that the higher course ratings and grades were, in large part, a result of students' engagement. It was an unmitigated success."

"Almost across the board, students using MindTap improved on the main learning objectives of the class ...I've never seen any results like this."

"MindTap was very useful – it was easy to follow and everything was right there."

"I'm definitely more engaged because of MindTap."

"MindTap puts practice questions in a format that works well for me."

Cengage provides a range of supplements that are updated in coordination with the main title selection. For more information about these supplements, contact your Learning Consultant.

FOR INSTRUCTORS

MindTap® Marketing, 1 term (6 months) Instant Access for Pride/Ferrell's Marketing 2018

ISBN: 9781337090964
Get your students actively engaged in understanding the unique, exciting challenges and important impacts marketing can have in a business by ensuring they can learn fundamental course concepts through application with Pride and Ferrell's MindTap for MARKETING 2018. The text – both available in MindTap and as an optional low-cost print add-on – provides a thorough overview of essential marketing principles within a visually engaging, reader-friendly presentation. This popular, proven text in MindTap, along with the accompanying activities, helps students develop the knowledge and decision-making skills they need to succeed in today's competitive business environment. MARKETING 2018 delivers in-depth coverage of fundamental marketing concepts and strategies, along with practical applications and real-world examples. MindTap for Marketing 2018 has been updated with new assessments like Concept Checks and activities like Group Projects and Marketing Plan assignments that promote applications – not just recall – of course concepts. As an instructor using MindTap, you have at your fingertips the right content and unique set of tools curated specifically for your course, all in an interface designed to improve workflow and save time when planning lessons and course structure.

Instructor’s Companion Website

ISBN: 9781337283489
The instructor website provides an Instructor’s Manual that includes suggested answers to the end-of-chapter questions, lecture suggestions, and test questions. In addition, updated PowerPoint® slides provide all main text concepts to encourage classroom discussion and classroom engagement.

Cengage Learning Testing, powered by Cognero® Instant Access

ISBN: 9781337283465
Cengage Learning Testing powered by Cognero® is a flexible, online system that allows you to: import, edit, and manipulate content from the text's test bank or elsewhere, including your own favorite test questions; create multiple test versions in an instant; and deliver tests from your LMS, your classroom, or wherever you want.

FOR STUDENTS

MindTap Marketing for Marketing 2018

ISBN: 9781337090964
It’s 1 AM, there are 20 tabs open on your computer, you lost your flashcards for the test, and you’re so tired you can’t even read. It’d be nice if someone came up with a more efficient way of studying. Luckily, someone did. With a single login for MindTap® Marketing for Pride/Ferrell's Marketing 2018, you can connect with your instructor, organize coursework, and have access to a range of study tools, including e-book and apps all in one place! Manage your time and workload without the hassle of heavy books: the MindTap Reader keeps all your notes together, lets you print the material, and will even read text out loud. Need extra practice? Find pre-populated flashcards with the MindTap Mobile App, as well as quizzes and important course alerts. Worried about how to efficiently prep for an upcoming exam in your marketing course? Use Adaptive Test Prep to set up and take practice tests using questions that look similar to what you’ll see on your exam, and get feedback about right or wrong answers as well as where to find more information to brush up on those concepts needing further review. Want to know where you stand? Use the Progress app to track your performance in relation to other students.