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Overview

For decades, Milady has been known as the premier source for beauty and wellness education. Now we have taken that reputation one step further with the brand-new Milady Standard Makeup. This cutting-edge addition to the Milady Standard offerings is aimed at anyone and everyone with a passion and desire for becoming a makeup artist or working in the world of makeup. Milady Standard Makeup is a full-color text, packed with more than 800 photos and illustrations, covering everything from anatomy and physiology to color theory, product types and tools. Step-by-step procedures lead the reader through various looks including bridal, prom, and high-fashion applications. Readers will also learn how to create natural looks and deal with particular skin types such as mature and acne-prone skin. Milady Standard Makeup is destined to establish itself as the foundational textbook in its field, essential for every makeup artist with an eye towards success in this rapidly expanding and dynamic industry.

Milady,

The Premier Source for Education Resources in Cosmetology, Esthetics, Barbering, Nail Technology, Makeup, Massage Therapy, Salon & Spa Management and Business Training. Serving the Beauty and Wellness Industry since 1927.
  • Clear explanations of the science and theory of makeup provide strong foundational content for grasping information in a timelier fashion.
  • "Spotlight Profiles" sections present invaluable advice from worldwide experts.
  • Focus on specific facial features allow for taking into consideration every feature as an independent attribute of the face.
  • End-of-chapter review questions reinforce concepts.
  • Step-by-step procedures are accompanied by full-color photos to ensure accuracy.
  • Provides additional content for Cosmetology coursework.
PART I: MAKEUP FUNDAMENTALS.
1. The Evolution of Makeup Artistry
2. Infection Control: Principles and Practices.
3. Facial Anatomy and Physiology.
4. Tools of the Trade.
5. Color Theory.
6. Client Consultation.
PART II: MAKEUP FOUNDATION.
7. Creating the Canvas.
8. Facial Features.
9. The Everyday Applications.
PART III: SPECIALTY MAKEUP.
10. Special Events.
11. The Exciting World of High Fashion and High-Definition.
12. Makeup for Men.
13. Makeup for Teens.
14. Makeup for Aging Skin.
PART IV: ADVANCED MAKEUP.
15. Camouflage Makeup.
16. Airbrush Makeup.
17. All About Lashes.
18. Advanced Makeup Techniques.
PART V: BUSINESS SKILLS.
19. Your Professional Image.
20. The Business In Makeup.

Textbook Only Options

Traditional eBook and Print Options

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  • ISBN-10: 128537892X
  • ISBN-13: 9781285378923
  • STARTING AT $78.75

  • ISBN-10: 1111539650
  • ISBN-13: 9781111539658
  • Bookstore Wholesale Price $63.25
  • RETAIL $78.95

"A great book to introduce students to the exciting world of makeup. Make up theory explained in clear, concise terms with valuable step by step instruction."

"Covers all aspects of the business of makeup and makes the student think outside the lure of just applying makeup but treating this art-form as a business first and foremost."

"Lots of detailed information, The HD information is nice and up-to-date, haven't seen any of that type of information in other books."

"Gives the reader a good idea of the different types of Makeup opportunities Clear picture of the industry Written Well."

"Excellent chapter describing the tools needed to be a successful make-up artist. It covers the basics and advises you to experiment till you find your ideal tools. Very well done."

"Colorful interesting writing! Positive and inspiring."

Cengage provides a range of supplements that are updated in coordination with the main title selection. For more information about these supplements, contact your Learning Consultant.

FOR INSTRUCTORS

Milady's Standard Makeup Workbook

ISBN: 9781111539610
The Student Workbook contains detailed interactive exercises such as fill-in-the-blank and matching designed to reinforce learning and increase student comprehension.

Course Management Guide on CD

ISBN: 9781111539627
This is the primary instructor resource for Milady Standard Makeup. It contains lesson plans and an answer key to the student workbook in .pdf format as well as a computerized test bank and an image library containing images from the textbook.

Instructor Support Slides on CD

ISBN: 9781111539634
Instructor Support Slides provide a chapter-by-chapter outline of important discussion topics in Microsoft PowerPoint with hundreds of slides featuring images from the text to capture the interest of the visual learner.

DVD Series for Milady Standard Makeup

ISBN: 9781111539641

FOR STUDENTS

Milady's Standard Makeup Workbook

ISBN: 9781111539610
The Student Workbook contains detailed interactive exercises such as fill-in-the-blank and matching designed to reinforce learning and increase student comprehension.

DVD Series for Milady Standard Makeup

ISBN: 9781111539641