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Microeconomics 10th Edition

William Boyes | Michael Melvin

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Overview

Equip students with a global understanding of today's microeconomic principles while introducing the latest thinking on microeconomic phenomena in Boyes/Melvin's MICROECONOMICS, 9TH EDITION. Clearly illustrate the connections between key microeconomic principles and actual business practices with integrated learning features, memorable examples, and a global emphasis. Timely revisions and the latest microeconomic materials emphasize the fundamentals and how concepts apply in current events. Coverage highlights current debate on government economic intervention and discussion of the Economic Freedom Index. Students gain an in-depth understanding of globalization and its impact on microeconomics. Aplia and MindTap® are available.

William Boyes, Arizona State University

Dr. William Boyes is professor of economics at Arizona State University. He received his Ph.D. in economics from the Claremont Graduate School in 1974. Before joining the Arizona State faculty, he was the Distinguished Visiting Professor of Business at Weber State University; visiting professor at Tsinghua University, Beijing, China and the University of London, London, England, and lectured at ITAM in Mexico City; and was the dean of the College of Business at Cal Poly, San Luis Obispo. Dr. Boyes has also served as chairman of the Economics Department at ASU and has been an economist with Security Pacific National Bank (now Bank of America). He has been a consultant to the White House, the Commerce Department, the Federal Trade Commission, and several private firms. He is the director of the office of economic education at ASU and a member of the Pacific Research Institute's Academic Advisory Board. Dr. Boyes has received many teaching awards, including the Golden Key National Honor Society Outstanding Professor Award at ASU in 1988, the Outstanding Teacher in the MBA Program Award at ASU in 1994, the Outstanding Teacher in the College of Business Award at ASU in 1995, Huizingh Outstanding Honors Professor in 2007, and Outstanding MBA Professor in 2008.

Michael Melvin, Arizona State University

Michael Melvin is currently Head of Currency Research at Barclays Global Investors. He also retains affiliations at the Arizona State University Department of Economics and the Haas School of Business at the University of California, Berkeley. Dr. Melvin received his Ph.D. in economics from UCLA in 1980. He has served as a visiting scholar at the Federal Reserve Board and the International Monetary Fund, was a Fulbright Professor at the University of Frankfurt, and has been a visiting professor at UCLA, Northwestern University, U.C. San Diego, and the University of Hawaii. His field of specialization is International Finance, and he is the coeditor of the Journal of International Money and Finance.

MindTap® is the digital learning solution that powers students from memorization to mastery. It gives you complete control of your course—to provide engaging content, to challenge every individual, and to build their confidence. Empower students to accelerate their progress with MindTap.

Developed by teachers, Aplia assignments connect concepts to the real world and focus on the unique course challenges facing students. In the last 15 years, more than two billion answers have been submitted through Aplia, representing millions of students who have come to class more engaged and better prepared.

  • NOTABLE CHANGES KEEP YOUR COURSE AS CURRENT AS POSSIBLE. Updated examples throughout the text, extensive revisions to the chapter on elasticity, further development of the debate on government economic intervention, and discussion of the Economic Freedom Index keep your instruction up to date with current developments. You'll also find additional material on game theory, updated information on health care costs, and a detailed examination of income distribution.
  • UNIQUE, PROVEN LEARNING FEATURES IMPROVE COMPREHENSION AND STUDENT PERFORMANCE. This popular text's one-of-a-kind, proven pedagogical program helps improve both comprehension and performance. Students attain the knowledge and skills to succeed in class and to develop an understanding of core microeconomic principles essential for success throughout their careers.
  • FUNDAMENTAL QUESTIONS DIRECT STUDENTS' FOCUS TO KEY ISSUES. As students read and prepare for class, this book's useful Fundamental Questions for each chapter help focus students' attention to key microeconomics issues. Chapter summaries and the book's supplements further reinforce these themes and effectively guide students' study.
  • CONVENIENT, INTEGRATED REFERENCING SYSTEM ENABLES STUDENTS TO WORK EFFICIENTLY. With this book's integrated referencing system, students can easily explore and review the topics they need more, allowing them to work more efficiently and effectively.
  • LEADING Aplia ONLINE HOMEWORK SYSTEM INCREASES STUDENT ENGAGEMENT. The most successful online product for microeconomics is now fully integrated with this text. Aplia offers interactive tools to help prepare your microeconomics students and increase student effort and engagement--without requiring more work from you. Students stay on top of coursework with regularly scheduled homework assignments while Aplia's™ high quality automatic grading provides detailed, immediate feedback. A new eReader offers new media assets and tools for learning graphing and vocabulary.
  • ECONOMIC INSIGHT BOXES RELATE CONCEPTS TO CURRENT EVENTS. Economic Insights throughout this edition highlight some of today's most current events to focus readers' attention on the relevance and real-world applications of microeconomics concepts in the chapter. These engaging features help students carefully consider a wide range of topics from an informed economic perspective.
  • THE LATEST ECONOMICALLY SPEAKING AND COMMENTARY FEATURES HIGHLIGHT THE ECONOMIC IMPACT OF TODAY'S MOST IMPORTANT WORLD EVENTS. Introduce your students to recent newspaper and magazine articles that highlight important world events and their economic causes and consequences with Economically Speaking and Commentary features at the end of each chapter. These familiar, interesting, and memorable examples help your students appreciate the importance of the material they are learning in your course. For your convenience, Economically Speaking is now also available digitally.
  • REVISED COVERAGE OF MICROECONOMIC TOPICS FURTHER CLARIFIES THE FUNDAMENTALS AND THEIR APPLICATION TO CURRENT EVENTS. Meaningful examples and revisions to various key chapter ensure students better understand microeconomics concepts and the importance of microeconomics in business today.

Microeconomics

TABLE OF CONTENTS

1. The Wealth of Nations: Ownership and Economic Freedom.
1A. Working with Graphs.
2. Scarcity and Opportunity Costs.
3. Markets and the Price System.
4. The Aggregate Economy.
5. Using Economics to Understand the World Around You.
6. Elasticity: Demand and Supply.
7. Demand: Consumer Choice.
7A. Indifference Analysis.
8. Supply: The Costs of Doing Business.
8A. The Mechanics of Going from Production to Costs.
9. Profit Maximization.
10. Perfect Competition.
11. Monopoly.
12. Monopolistic Competition and Oligopoly.
13. Markets and Government.
14. Antitrust and Regulation.
15. Resource Markets.
16. The Labor Market.
17. The Capital Market.
18. The Land Market and Natural Resources.
19. Current Issues: Income, Income Distribution, Poverty, and Government Policy.
20. World Trade Equilibrium.
21. International Trade Restrictions.
22. Exchange Rates and Financial Links between Countries.

Cengage provides a range of supplements that are updated in coordination with the main title selection. For more information about these supplements, contact your Learning Consultant.

FOR INSTRUCTORS

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ISBN: 9781305090163
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