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MASS COMMUNICATION THEORY: FOUNDATIONS, FERMENT, AND FUTURE, Seventh Edition, provides a comprehensive and historically based introduction to mass communication theory. Clearly written with examples, graphics, and other materials to illustrate key theories, the text traces the emergence of two main bodies of mass communication theory: social/behavioral and critical/cultural. It concludes with a discussion of how these two traditions support the media literacy movement and might be combined to produce a new theory of mediated communication. The authors emphasize that media theories are human creations typically intended to address specific problems or issues. MASS COMMUNICATION THEORY: FOUNDATIONS, FERMENT, AND FUTURE helps students develop an understanding of theory so they can make better use of media and play a role in the development of new media industries.
- All statistics and examples have been updated.
- Chapter-specific updates, including an examination of mass media industries today, trends in mass media theory development, and the inclusion of social media and networking, are now provided.
- The overall structure of the textbook has been simplified into three sections and the organization of chapters has been substantially modified.
- Chapters 10 and 11 have been designed to increase attention to theories that are currently used to guide research, especially in the new digital media environment.
- Discussion of older theories has been substantially reduced while maintaining a more extensive and detailed history than other theory textbooks. This made room for a wide variety of new thinking in mass communication theory.
- New theories in this edition include: Dual Model of Social Responsibility, Anderson and Dill's General Aggressive Model of Media Violence, the Downward Spiral Model of Media Effects, Motivated Reasoning and The Backfire Effect, Parental Mediation Theory of Children's Digital Media Use, and many more.
- Each chapter includes one or more Thinking About Theory boxes that encourage students to apply mass communication theories to their own experiences, as well as to refine and discuss their interpretation of current events such as the war in Iraq, the war on drugs, and advertising of prescription drugs.
- The text is accessible and balanced, providing thorough and effective coverage of social science theories and cultural theories.
- Clearly written in an appealing and reader-friendly style, the text includes helpful examples, graphics, and other support materials to better illustrate key theories and explore their importance.
- The authors capably present a diverse selection of theories and perspectives while emphasizing that media theories are human creations typically intended to address specific problems or issues.
Section 1: FOUNDATIONS: INTRODUCTION TO MASS COMMUNICATION THEORY AND ITS ROOTS.
1. Understanding and Evaluating Mass Communication Theory.
2. Establishing the Terms of the Debate Over Media: The First Trend In Media Theory -- Mass Society and Propaganda Theories.
3. Normative Theories of Mass Communication.
Section 2: FERMENT: METHODOLOGICAL DISPUTES DIVIDE THE DISCIPLINE.
4. The Media-Effects Trend.
5. The Emergence of the Critical Cultural Trend in North America.
6. Theories of Media And Human Development: Children and Adolescents.
7. Audience Theories: Uses and Reception.
8. Theories of Media Cognition and Information Processing.
9. Theories of the Effect of Media on Society.
10. Media And Culture Theories: Meaning Making in the Social World.
Section 3: FUTURE: RAPIDLY CHANGING MEDIA CHALLENGE A GLOBAL DISCIPLINE.
11. The Future of Media Theory and Research.
Cengage provides a range of supplements that are updated in coordination with the main title selection. For more information about these supplements, contact your Learning Consultant.
Online Instructor's Manual
Designed to assist faculty teaching a mass communication theory or media and society course, the Instructor's Manual offers assignment ideas, suggestions for audiovisual materials and for using many of the text's special features, syllabus preparation tools, and a sample syllabus. A Test Bank features chapter-by-chapter test questions in both multiple choice and discussion/essay formats. Available on the text's Instructor Book Companion Site.