Request for consultation

Thanks for your request. You’ll soon be chatting with a consultant to get the answers you need.
{{formPostErrorMessage.message}} [{{formPostErrorMessage.code}}]
First Name is required. 'First Name' must contain at least 0 characters 'First Name' cannot exceed 0 characters Please enter a valid First Name
Last Name is required. 'Last Name' must contain at least 0 characters 'Last Name' cannot exceed 0 characters Please enter a valid Last Name
Institution is required.
Discipline is required.
Why are you contacting us today? is required. 'Why are you contacting us today?' must contain at least 0 characters 'Why are you contacting us today?' cannot exceed 0 characters Please enter a valid Why are you contacting us today?

Subash C. Jain, University of Connecticut, Storrs

Dr. Subhash Jain is Professor of Marketing in the School of Busines Administration at University of Connecticut. Dr. Jain received his Masters of Business Administration and Ph.D. from the University of Oregon, and undergraduate work at University of Rajasthan, India and Standford Univerisity. He specializes in Global Marketing and Market Planning and Strategy. Currently Dr. Jain is Executive Director for International Business Programs, University of Connecticut; he is a member of American Marketing Association, Academy of Marketing Science and Academy of International Business, Planning Forum. Dr. Jain is a consultant to corporations including NCR, Heinkein, Mead, and UTC and Inernational Institutions such as GATT and World Bank. He has authored seven books, about one hundred papers and is listed in Who's Who in Consulting; Men of Achievement and International Scholars Directory; American Men and Women of Science.
  • Includes cases that cover the full spectrum of organizational size
  • The number of international cases has been increased to 15
  • Five cases about service organizations—insurance, banking, entertainment, airlines, and Web-based business have been added
  • This edition includes 30 cases, of which 10 are new.
  • An increased emphasis on comprehensive and integrative cases that involve as many major strategy components as possible.
  • Current thoughts and concepts in marketing strategy formulation, based on constructs that have taken place in the field
  • Incorporation of global focus throughout the book
  • Discussion of problems and their solution for successful marketing strategy implementation
  • Substantial revision of the chapters on market, product, pricing, distribution, and promotion strategies as well as those on strategic implementation
  • Updating of references to provide the most current perspectives on the subject
  • Emphasis on the importance of emerging technologies in formulating marketing strategy
  • Importance of ethical and social issues