Request for consultation

Thanks for your request. You’ll soon be chatting with a consultant to get the answers you need.
{{formPostErrorMessage.message}} [{{formPostErrorMessage.code}}]
First Name is required. 'First Name' must contain at least 0 characters 'First Name' cannot exceed 0 characters Please enter a valid First Name
Last Name is required. 'Last Name' must contain at least 0 characters 'Last Name' cannot exceed 0 characters Please enter a valid Last Name
Institution is required.
Discipline is required.
Why are you contacting us today? is required. 'Why are you contacting us today?' must contain at least 0 characters 'Why are you contacting us today?' cannot exceed 0 characters Please enter a valid Why are you contacting us today?
New

Marketing Management 5th Edition

Dawn Iacobucci

  • Published
  • Previous Editions 2015
  • 352 Pages
Starting At 99.00 See pricing and ISBN options

Overview

Provide a complete overview and the detailed material that your upper level undergraduate, first-year MBA and EMBA courses where students need to master core concepts in marketing management with Dawn Iacobucci’s MARKETING MANAGEMENT, 5E. Simply pair this proven book with cases, group work, and/or simulations to create a dynamic and engaging upper-level course. MARKETING MANAGEMENT, 5E reflects the vibrant and challenging environment facing today’s marketers. Engaging explanations, timely cases and memorable examples help readers understand how an increasingly competitive global marketplace and current changes in technology affect the marketing decisions that today’s managers must make.

Dawn Iacobucci, Vanderbilt University

Dawn Iacobucci is the Bronson Ingram Professor of Marketing at the Owen Graduate School of Management, Vanderbilt University, where she has taught since 2007. She has been Senior Associate Dean at Vanderbilt (2008–2010) and Professor of Marketing at Kellogg (Northwestern University, 1987–2004), University of Arizona (2001–2002), and Wharton (University of Pennsylvania, 2004–2007). Dr. Iacobucci received her MS in statistics, her MA and PhD in quantitative psychology from the University of Illinois at Urbana-Champaign, and her MTS from Garrett Theological Seminary. Dr. Iacobucci’s research focuses on modeling dyadic interactions and social networks, customer satisfaction and service quality, and multivariate and methodological research questions. She has published in the Journal of Marketing, the Journal of Marketing Research, Harvard Business Review, the Journal of Consumer Psychology, the International Journal of Research in Marketing, Marketing Science, the Journal of Service Research, Psychometrika, Psychological Bulletin, and Social Networks.
  • NEW MINI-CASES EMPHASIZE PRACTICAL, HANDS-ON APPLICATIONS OF THE CONCEPTS STUDENTS ARE LEARNING. Five new mini-cases added to this edition provide students with the opportunity to apply chapter concepts in the role of a decision maker.
  • SEVERAL NEW “ANATOMY OF…” FEATURES HIGHLIGHT TODAY’S MOST TIMELY TOPICS. Three new “Anatomy” features now help exemplify key marketing management concepts by putting them into visual practice.
  • NEW EXAMPLES DEMONSTRATE CHAPTER CONCEPTS AT WORK IN BUSINESS TODAY. Countless new and timely examples help connect each chapter’s concepts and themes to marketing and business in today’s real world.
  • “ANATOMY OF . . . FEATURE” HELPS ENSURE STUDENT UNDERSTANDING OF SPECIFIC MARKETING MANAGEMENT PRINCIPLES. This innovative learning feature explains the composition of key marketing management topics using detailed graphics to ensure that students comprehend each critical area within marketing management.
  • PROVEN CONTENT AND POWERFUL RESOURCES PROVIDE A SUPPLEMENT PACKAGE THAT IS SECOND TO NONE. This edition offers all of the timely content and time-saving instructor resources you expect in a leading supplement package, including PowerPoint® slides, an Instructor’s Manual, and a Test Bank powered by Cognero®.
  • TRADITIONAL CONCEPTS PROVIDE SOLID FOUNDATION IN MARKETING MANAGEMENT. Concise, yet thorough, MARKETING MANAGEMENT, 5E covers all of the core marketing management topics in 17 succinct chapters to equip advanced students with a solid foundation in marketing management.
  • HARVARD CASES OFFER THE BEST IN LEADING BUSINESS EXAMPLES AND USEFUL PRACTICE. Author Dr. Iacobucci has partnered with Harvard Business Publishing, Darden and Ivey to provide a complete set of teaching and learning materials that focus on cases that can be customized for this edition. These best-selling business cases from leading case providers, such as Harvard Business School Publishing, align at the chapter level to Iacobucci’s MARKETING MANAGEMENT, 5E for immediate, seamless use.
Part I: MARKETING STRATEGY.
1. Why Is Marketing Management Important?
2. Customer Behavior.
3. Segmentation.
4. Targeting.
5. Positioning.
Part II: PRODUCT POSITIONING.
6. Products: Goods and Services.
7. Brands.
8. New Products and Innovation.
Part III: POSITIONING VIA PRICE, PLACE, PROMOTION.
9. Pricing.
10. Channels of Distribution.
11. Advertising Messages and Marketing Communication.
12. Integrated Marketing Communication and Media Choices.
13. Social Media.
Part IV: POSITIONING: ASSESSMENT THROUGH THE CUSTOMER LENS.
14. Customer Satisfaction and Customer Relationships.
15. Marketing Research Tools.
Part V: CAPSTONE.
16. Marketing Strategy.
17. Marketing Plans.
MindTap
Each MindTap product offers the full, mobile-ready textbook combined with superior and proven learning tools at one affordable price. Students who purchase digital access can add a print option at any time when a print option is available for their course.

This Cengage solution can be seamlessly integrated into most Learning Management Systems (Blackboard, Brightspace by D2L, Canvas, Moodle, and more) but does require a different ISBN for access codes. Please work with your Cengage Learning Consultant to ensure the proper course set up and ordering information. For additional information, please visit the LMS Integration site.

Standalone Digital Access — Ultimate Value

Recommended and most popular

  • ISBN-10: 1337100307
  • ISBN-13: 9781337100304
  • Bookstore Wholesale Price $99.00
  • RETAIL $99.00

Digital Access + Print — Flexible Value

Recommended and most popular

  • ISBN-10: 1337367435
  • ISBN-13: 9781337367431
  • Bookstore Wholesale Price $99.25
  • RETAIL $131.95

  • ISBN-10: 133736746X
  • ISBN-13: 9781337367462
  • Bookstore Wholesale Price $163.00
  • RETAIL $216.95

Textbook Only Options

Traditional eBook and Print Options

{{collapseContainerClosed['detail_0'] ? 'Show More' : 'Show Less'}}
z

  • ISBN-10: 1337645435
  • ISBN-13: 9781337645430
  • STARTING AT $56.99

  • STARTING AT $81.49

  • ISBN-10: 1337271128
  • ISBN-13: 9781337271127
  • Bookstore Wholesale Price $153.00
  • RETAIL $203.95

Cengage provides a range of supplements that are updated in coordination with the main title selection. For more information about these supplements, contact your Learning Consultant.

FOR INSTRUCTORS

Instructor’s Companion Website

ISBN: 9781337100335
Find everything you need for your course in one place. This collection of book-specific lecture and class tools is available online via www.cengage.com/login. Access and download PowerPoint® presentations, images, instructor’s manual, videos, and more.

Cengage Learning Testing, powered by Cognero® Instant Access

ISBN: 9781337100342
Cengage Learning Testing, powered by Cognero®, is a flexible, online system that allows you to import, edit, and manipulate content from the text’s test bank or elsewhere, including your own favorite test questions. Create multiple test versions in an instant and deliver tests from your LMS, your classroom, or wherever you want.