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Overview

Take a policy-based approach to teaching introductory economics with Baumol/Blinder's MICROECONOMICS: PRINCIPLES AND POLICY, 13E. Written by two of the most respected economists in the world, this edition is one of the most current economics texts on the market with data drawn from 2014. Significant updates reflect the most recent economic events and policy developments, which the authors skillfully relate to the book's concepts and principles using the right level of rigor and detail. A new chapter on U.S. economic leadership assesses the prospects for future U.S. growth and leadership, based on a discussion of our strengths and weaknesses in key areas, such as productivity, innovation, entrepreneurship, health care, education, inequality, trade, the budget deficit, and climate change. Now this leading text is available with MindTap®, a personalized teaching experience that offers relevant readings, videos, animations, activities, and assignments to guide students in analyzing, applying, and improving thinking skills. Aplia®, today's best-selling online homework solution, is also available with new accessibility on mobile devices, improved graphing, new interactive eReader with videos and graphing tutorials, and more. Guide your students in mastering the basic principles of economics with the strong policy-based approach and vivid examples found only in MICROECONOMICS: PRINCIPLES AND POLICY.

William J. Baumol, New York University

William J. Baumol received his B.S.S. at the College of the City of New York and his Ph.D. at the University of London. He is professor of economics at New York University and senior research economist and professor emeritus at Princeton University. He is a frequent management consultant to major firms in a wide variety of industries in the United States and other countries as well as to a number of governmental agencies. He has been president of the American Economic Association, and three other professional societies. He is an elected member of the National Academy of Sciences, created by the U.S. Congress, and a member of the American Philosophical Society, founded by Benjamin Franklin. Dr. Baumol is the author of more than 35 books as well as hundreds of journal and newspaper articles that have been translated into more than a dozen languages.

Alan S. Blinder, Princeton University

Alan S. Blinder earned his B.A. at Princeton University, his M.A. at the London School of Economics and Ph.D. at MIT. He teaches at Princeton University and is the author of the best seller, After the Music Stopped, about the financial crisis and its aftermath. Dr. Blinder served on President Clinton's first Council of Economic Advisers and then as vice chairman of the Federal Reserve Board, thereby playing a role in formulating both the fiscal and monetary policies of the 1990s. Dr. Blinder, now a regular columnist for THE WALL STREET JOURNAL, has written newspaper and magazine columns on economic policy for more than thirty years. He is a past Vice President and a Distinguished Fellow of the American Economic Association.
  • NEW MINDTAP OFFERS STUDENTS A UNIQUE ONLINE LEARNING PATH. Relevant readings, videos, animations, activities, and assignments move students up the learning taxonomy from basic economic knowledge and comprehension to application, analysis, and critical thinking. In MindTap, students focus on the material that matters most, while staying organized and efficient. You can easily customize what students see and when they see it. Match your syllabus by hiding, rearranging, or adding you own content.
  • NEW CHAPTER ASSESSES PROSPECTS FOR FUTURE U.S. GROWTH AND LEADERSHIP. This edition's new Chapter 21, "Is U.S. Economic Leadership Threatened?", examines the country's strengths and weaknesses in several key areas including productivity, innovation, entrepreneurship, health care, education, inequality, trade, the budget deficit, and climate change.
  • EXTENSIVE UPDATES REFLECT TODAY'S MOST RECENT EVENTS AND POLICY DEBATES. This edition's latest "U.S. Share of World GDP--It's Nice to Be Rich Box" in Chapter 2 is one of many of the book's recent examples.
  • THIS NEW EDITION IS THE ONLY PRINCIPLES OF ECONOMICS BOOK TO REFLECT 2013 YEAR-END DATA. You can ensure your students are learning from the most current information available with the latest economic statistics and information available as this book went to press.
  • SUMMARIES, REVIEW QUESTIONS, AND KEY TERMS GUIDE STUDENT LEARNING. Each chapter ends with a clear summary and provides key concepts and terms as well as questions and problems for review to help students complete homework and prepare for exams.
  • APLIA SIGNIFICANTLY IMPROVES OUTCOMES BY INCREASING STUDENT EFFORT AND ENGAGEMENT. Developed by teachers and used by more than 1,000,000 students Aplia assignments connect economic concepts to the real world. Aplia requires students to take an active role in the learning process – helping them improve their economic understanding and relate to the economic concepts presented. You can assign homework that is automatically graded and recorded. Aplia's End-of-Chapter feature is now mobile-enabled for your convenience.
  • “BEYOND THE FINAL EXAM” FEATURE REINFORCES CONCEPTS FOR STUDENTS. The popular Ideas for “Beyond the Final Exam” feature is introduced in Chapter 1, and then integrated throughout the text to reinforce important concepts and help students prepare for success on exams and more.
  • CHAPTER-OPENING REAL-LIFE ECONOMIC PUZZLES OR ISSUES LAUNCH INTEREST IN THE CHAPTER'S MATERIAL. These engaging Chapter Openers bring economics into students' everyday lives or reference current events they've read about in today's media. A chapter-opening economic problem is revisited within the body of the chapter, clearly illustrating how the professionals can address the challenge using the chapter's theoretical tools and concepts.
  • CHAPTER-OPENING REAL-LIFE ECONOMIC PUZZLES OR ISSUES LAUNCH INTEREST IN THE CHAPTER'S MATERIAL. These engaging Chapter Openers bring economics into students' everyday lives or reference current events they've read about in today's media. A chapter-opening economic problem is revisited within the body of the chapter, clearly illustrating how the professionals can address the challenge using the chapter's theoretical tools and concepts.
  • UPDATED "POLICY DEBATE" BOXES ENLIVEN CHAPTERS. This edition provides timely, intriguing "Policy Debate" boxes that bring chapter topics to life while opening the way for dynamic classroom discussion.
Part I: GETTING ACQUAINTED WITH ECONOMICS.
1. What Is Economics?
2. The Economy: Myth and Reality.
3. The Fundamental Economic Problem: Scarcity and Choice.
4. Supply and Demand: An Initial Look.
Part II: THE BUILDING BLOCKS OF DEMAND AND SUPPLY.
5. Consumer Choice: Individual and Market Demand.
6. Demand and Elasticity.
7. Production, Inputs, and Cost: Building Blocks for Supply Analysis.
8. Output, Price, and Profit: The Importance of Marginal Analysis.
9. Securities, Business Finance, and the Economy: The Tail that Wags the Dog?
Part III: MARKETS AND THE PRICE SYSTEM.
10. The Firm and the Industry under Perfect Competition.
11. Monopoly.
12. Between Competition and Monopoly.
13. Limiting Market Power: Regulation and Antitrust.
Part IV: THE VIRTUES AND LIMITATIONS OF MARKETS.
14. The Case for Free Markets: The Price System.
15. The Shortcomings of Free Markets.
16. Externalities, the Environment, and Natural Resources.
17. Taxation and Resource Allocation.
Part V: THE DISTRIBUTION OF INCOME.
18. Pricing the Factors of Production.
19. Labor and Entrepreneurship: The Human Inputs.
20. Poverty, Inequality, and Discrimination.
Part VI: THE UNITED STATES IN THE WORLD ECONOMY.
21. International Trade and Comparative Advantage.
22. Is U.S. Economic Leadership Threatened?
Appendix: Answers to Odd-Numbered Test Yourself Questions.
Glossary.
Index.
MindTap
Each MindTap product offers the full, mobile-ready textbook combined with superior and proven learning tools at one affordable price. Students who purchase digital access can add a print option at any time when a print option is available for their course.

This Cengage solution can be seamlessly integrated into most Learning Management Systems (Blackboard, Brightspace by D2L, Canvas, Moodle, and more) but does require a different ISBN for access codes. Please work with your Cengage Learning Consultant to ensure the proper course set up and ordering information. For additional information, please visit the LMS Integration site.

Standalone Digital Access — Ultimate Value

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  • ISBN-10: 1305280687
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  • RETAIL $130.00

Digital Access + Print — Flexible Value

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  • ISBN-13: 9781337120609
  • Bookstore Wholesale Price $262.50
  • RETAIL $349.95
Aplia
Aplia is an online learning solution that increases student engagement with automatically graded assignments and detailed explanations.

This Cengage solution can be seamlessly integrated into most Learning Management Systems (Blackboard, Brightspace by D2L, Canvas, Moodle, and more) but does require a different ISBN for access codes. Please work with your Cengage Learning Consultant to ensure the proper course set up and ordering information. For additional information, please visit the LMS Integration site.

Standalone Digital Access — Ultimate Value

Recommended and most popular

  • ISBN-10: 1305404130
  • ISBN-13: 9781305404137
  • Bookstore Wholesale Price $130.00
  • RETAIL $130.00

Digital Access + Print — Flexible Value

Recommended and most popular

  • ISBN-10: 1305617576
  • ISBN-13: 9781305617575
  • Bookstore Wholesale Price $132.75
  • RETAIL $176.95

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  • Bookstore Wholesale Price $262.50
  • RETAIL $349.95

Textbook Only Options

Traditional eBook and Print Options

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  • ISBN-10: 1305844289
  • ISBN-13: 9781305844285
  • STARTING AT $38.49

  • STARTING AT $43.49

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  • ISBN-13: 9781305280618
  • Bookstore Wholesale Price $206.25
  • RETAIL $274.95

"The text is very strong as is. It addresses topics at just the right level of depth/complexity for my students."

"I continue to enjoy using the Baumol and Blinder text. My students find it clear, relevant and accessible."

Cengage provides a range of supplements that are updated in coordination with the main title selection. For more information about these supplements, contact your Learning Consultant.

FOR INSTRUCTORS

Instructor's Companion Website

ISBN: 9781305397972
The Instructor Online Resource Website contains key supplements designed to aid instructors, including the Instructor's Manual, Test Bank (powered by Cognero®), and PowerPoint® lecture and exhibit slides. All supplements are updated to match revisions made to the text.

Cengage Learning Testing, powered by Cognero® Instant Access for Baumol's Macroeconomics: Principles and Policy

ISBN: 9781305498495
Cengage Learning Testing, Powered by Cognero®, is a flexible online system that allows you to author, edit, and manage test bank content. You can create multiple test versions in an instant and deliver tests from your LMS in your classroom.