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Legal Aspects of Managing Technology 5th Edition

Lee B. Burgunder

  • Published
  • Previous Editions 2007, 2004, 2001
  • 624 Pages

Overview

The fifth edition of LEGAL ASPECTS OF MANAGING TECHNOLOGY guides students through the complex legal issues involved with today’s fast-paced, rapidly-changing technology environment. This textbook offers a comprehensive presentation of intellectual property rights and solid coverage of other key topics including ecommerce, privacy, antitrust, and biotechnology. Its goal is not to make readers legal experts; rather it is too allow managers to understand the fundamental legal issues pertinent to technology management so that they can competently create strategic plans in consultation with their attorneys. Regardless of students’ majors or future career plans – be it in business, management, computer science, engineering, architecture, biology, or law – this text provides students with the tools they need for understanding, applying, and anticipating fundamental legal issues related to technology.

Lee B. Burgunder, California Polytechnic, San Luis Obispo

Lee B. Burgunder is professor of law and public policy at California Polytechnic State University, where he has been teaching for 25 years. Professor Burgunder is recognized as a "Distinguished Teacher" at Cal Poly, and is a pioneer in developing technology law courses for undergraduate and graduate programs. He has published numerous articles on intellectual property and technology law issues, and served as co-chair of the technology law section within the Academy of Legal Studies in Business. Professor Burgunder received his law degree and M.B.A. from Stanford University, and practiced law at Patton, Boggs in Washington, D.C., prior to entering academia.
  • Superior Readability through Streamlined Presentation – LEGAL ASPECTS OF MANAGING TECHNOLOGY has always engaged students, regardless of their majors or future career goals, with a lively and accessible writing style. In this edition, the author has carefully edited the text to further enhance the presentation of the material and now provides a more concise explanation of integral technology issues without sacrificing topical coverage or case quantity.
  • Current Coverage of Evolving Laws – This edition has been fully updated to incorporate changes in the law and include the most current issues in the technology law environment. In addition, because of the rapidly changing nature of the content, LEGAL ASPECTS OF MANAGING TECHNOLOGY, teaches students to anticipate changes to the law. The text guides students through the legal principles first by outlining the rationale, then by applying them in tangible, familiar contexts, finally moving to how those same concepts are applied in cyberspace. This approach builds a strong foundation that will allow students to predict how the laws might adapt to changing technologies.
  • Engaging Today’s Students with Interesting and Controversial Topics – This text offers a wealth of interesting, real-life examples that students not only relate to, but are eager to discuss. Controversial topics like the expectation of privacy in regards to Facebook, MySpace, and sexting and the copyright issues involved with systems like Napster, Grokster, and now internet radio have been added to peak student curiosity and spark classroom debates and lively lectures.
  • Topical Coverage Allows Ultimate Flexibility – In addition to covering the traditional cyberlaw issues of intellectual property (trademarks, copyright, domain names) and ecommerce, this text also offers in depth coverage of patents and examines antitrust, and biotechnology issues. This varied coverage allows you to tailor the content to the needs of your course, whether it’s intended for students pursing careers in business, management, computer science, engineering, architecture, biology, or law.
  • Superior Readability and Engaging Examples – The lively and accessible writing style is a hallmark feature of this text and the author engages readers with interesting real company examples that students are familiar with, including Apple, IBM, Facebook, MySpace, Wal-Mart, Amazon.com, and many more.
  • Seeing the Big Picture through Running Examples – Managers must be able to view a situation from various legal contexts in order to make the best decisions. In LEGAL ASPECTS OF MANAGING TECHNOLOGY, two running hypothetical and real-world company examples provide a framework for applying the law to various aspects and stages of product creation, development, distribution, and sale.
  • Interpreting and Applying the Law through Case Analysis – A blend of key historical landmark cases and recent important judicial decisions are used. All cases are carefully edited (preserving the court's original language) so that readers can focus on the major facts and issues without being distracted by legal nuances. To further assist the reader, cases are preceded by explanations of what to expect and followed by summaries of major principles covered in the case.
1. An Overview of the Technology Policy Environment in the United States.
2. The International Technology Policy Environment.
3. Fundamental Requirements for Patent Protection in the United States.
4. Obtaining and Defending Patent Rights in the United States and Globally.
5. Patent Protection for Computer Programs and Internet Business Methods.
6. Protection of Secret Information.
7. Fundamental Aspects of Copyright Protection.
8. Copyright Protection for Computer Programs and Digital Media.
9. Copyright and the Internet.
10. Protecting Trademarks and Product Designs in International Markets.
11. Domain Names and Other Trademark Issues on the Internet.
12. Tort Liability for Physical and Economic Harms.
13. Intrusions on Privacy and Other Personal Rights.
14. Important Contract Issues for Technology Companies.
15. Antitrust and Anticompetitive Conduct.
16. Biotechnology: Patent Issues and Other Policy Matters.

Textbook Only Options

Traditional eBook and Print Options

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  • ISBN-10: 1133460062
  • ISBN-13: 9781133460060
  • STARTING AT $22.49

  • ISBN-10: 1439079811
  • ISBN-13: 9781439079812
  • Bookstore Wholesale Price $211.00
  • RETAIL $280.95

Cengage provides a range of supplements that are updated in coordination with the main title selection. For more information about these supplements, contact your Learning Consultant.

FOR INSTRUCTORS

Digital Video Library 1-Semester Instant Access Code

ISBN: 9780538744348