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Launching New Ventures: An Entrepreneurial Approach 7th Edition

Kathleen R. Allen

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  • ISBN-10: 1337331988
  • ISBN-13: 9781337331982
  • STARTING AT $38.49

  • STARTING AT $44.49

  • ISBN-10: 1305102509
  • ISBN-13: 9781305102507
  • Bookstore Wholesale Price $210.00
  • RETAIL $279.95

Overview

Equip tomorrow's entrepreneurs with the tools to launch a successful new business in a global marketplace with LAUNCHING NEW VENTURES, 7TH EDITION. Readers follow the process from the initial idea and testing a business model to designing a business and preparing for growth. Students examine the most current ideas and practices as they focus on pre-startup and startup stages of a new business with case studies, new venture action plans, and advice from successful entrepreneurs. Students review the foundations of entrepreneurship, entrepreneurial opportunities and decisions, and the tasks to launch a new company. They learn how to test a new business model through feasibility analysis and plan an effective, scalable startup organization.

Kathleen R. Allen, University of Southern California

Kathleen Allen, PhD is a professor of entrepreneurship at the USC Marshall School of Business and founding director of the Marshall Center for Technology Commercialization. Allen works with scientists and engineers to identify markets and applications for their technologies, develop commercialization teams, and prepare them to launch ventures and seek funding. She is the author of more than 15 books in the field of entrepreneurship and technology commercialization. Her personal entrepreneurial endeavors include two successful companies in commercial real estate brokerage, development, and investment, and two technology-based businesses that commercialized patented technologies. Dr. Allen served as entrepreneur-in-residence to a major aerospace firm, serves as advisor to several private companies, and is director of a NYSE company. She was just selected as Entrepreneurship Educator of the Year for 2014 by the U.S. Association for Small Business and Entrepreneurship.
  • Questions on Key Issues at the end of each chapter provoke interesting discussions.
  • Experiencing Entrepreneurship is a series of activities at the end of each chapter that give readers a chance to learn about entrepreneurship by getting involved in entrepreneurial activities and interacting with entrepreneurs and others in an industry of special interest to the reader.
  • Relevant case studies (many new or updated) reflect a wide variety of businesses and types of entrepreneurs. Most cases are followed by discussion questions.
  • Entrepreneur Profiles that begin each chapter provide real-life examples to illustrate the application of chapter concepts and to inspire readers. Smaller-scale examples are also scattered throughout the chapters to maintain the real-life tone of the book.
  • Global Insights and Social Entrepreneurship: Making Meaning boxed inserts highlight additional examples, companies, and organizations that have taken a global or a socially responsible approach to entrepreneurship.
  • The New Venture Action Plan serves as a reminder of the tasks that need to be completed at particular stages of the entrepreneurial process.

Launching New Ventures: An Entrepreneurial Approach

TABLE OF CONTENTS

Part I: ENTREPRENEURSHIP AND OPPORTUNITY.
1. Understanding Entrepreneurship.
2. Preparing for the Entrepreneurial Journey.
3. Creating Opportunity.
Part II: FEASIBILITY ANALYSIS.
4. Analyzing the Industry and Market.
5. Developing and Testing a Business Model.
6. Prototyping a Solution.
7. Protecting the Startup's Assets.
8. Calculating Startup Capital Requirements.
9. Building the Founding Team.
Part III: BUSINESS DESIGN.
10. Preparing a Business Plan.
11. Designing an Entrepreneurial Organization.
12. Choosing the Legal Form of Organization.
13. Developing the Startup Marketing Plan.
14. Creating a Startup Funding Strategy.
15. Incorporating Ethics and Social Responsibility Into the Business.
Part IV: PLANNING FOR GROWTH AND CHANGE.
16. Planning for Growth and Change.
17. Funding Growth.
Case Studies.

Cengage provides a range of supplements that are updated in coordination with the main title selection. For more information about these supplements, contact your Learning Consultant.

FOR INSTRUCTORS

Instructor's Companion Website

ISBN: 9781305393080

Cengage Learning Testing, powered by Cognero® Instant Access

ISBN: 9781305393110
Cengage Learning Testing powered by Cognero® is a flexible, online system that allows you to: import, edit, and manipulate content from the text's test bank or elsewhere, including your own favorite test questions; create multiple test versions in an instant; and deliver tests from your LMS, your classroom, or wherever you want.

CourseMate with LivePlan Instant Access

ISBN: 9781305393240
This new and unique online website makes course concepts come alive with interactive learning, study, and exam preparation tools supporting the printed text. CourseMate delivers what students need, including an interactive eBook, dynamic flashcards, interactive quizzes and video exercises, student PowerPoint® slides, and games that test knowledge in a fun way. Engagement Tracker, first-of-its-kind tool, monitors individual or group student engagement, progress, and comprehension in your course. Interactive video exercises allow students to relate the real-world events and issues shown in the chapter videos to specific in-text concepts. Interactive quizzes reinforce the text with rejoinders that refer back to the section of the chapter where the concepts are discussed.

FOR STUDENTS

CourseMate with LivePlan Instant Access

ISBN: 9781305393240
This new and unique online website makes course concepts come alive with interactive learning, study, and exam preparation tools supporting the printed text. CourseMate delivers what you need, including an interactive e-Book, dynamic flashcards, interactive quizzes and video exercises, student PowerPoint® slides, and games that test knowledge in a fun way.