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Hospitality Marketing covers the marketing curriculum using the hospitality industry as the learning vehicle. Discussing topics such as strategies in hotel management and location, types of lodging, key players and services, and information and risk management, this text gives your students a perspective on how marketing shapes the future of the hospitality industry and possible career opportunities.
Cengage provides a range of supplements that are updated in coordination with the main title selection. For more information about these supplements, contact your Learning Consultant.
Annotated Instructor's Edition
With teaching suggestions for classroom instruction included and using numerous topics in the hospitality industry for examples, this textbook covers the entire curriculum required in introductory marketing courses including marketing concepts and functions. Discussing topics such as strategies in hotels, types of lodging, key players and services, and information and risk management; this text gives your students a perspective on the future of the industry along with career opportunities.