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Overview

Business 2000: Retail introduces retail merchandising concepts by providing the user with information on the retail industry, planning a business strategy, and merchandising. Also included are ways to evaluate the store's location, manage other business functions, and legal and ethical retailing.

Chapter 1The Retail Industry Chapter 2 Plan Your Business Strategy Chapter 3 Merchandise Chapter 4 Location and Design Chapter 5 Other Business Functions Chapter 6 Legal and Ethical Retailing

Textbook Only Options

Traditional eBook and Print Options

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  • ISBN-10: 0538431563
  • ISBN-13: 9780538431569
  • Bookstore Wholesale Price $26.25
  • RETAIL $34.95

Cengage provides a range of supplements that are updated in coordination with the main title selection. For more information about these supplements, contact your Learning Consultant.

FOR INSTRUCTORS

Annotated Instructor's Edition

ISBN: 9780538432115
With teaching suggestions for classroom instruction included and using numerous topics in the hospitality industry for examples, this textbook covers the entire curriculum required in introductory marketing courses including marketing concepts and functions. Discussing topics such as strategies in hotels, types of lodging, key players and services, and information and risk management; this text gives your students a perspective on the future of the industry along with career opportunities.