Request for consultation

Thanks for your request. You’ll soon be chatting with a consultant to get the answers you need.
{{formPostErrorMessage.message}} [{{formPostErrorMessage.code}}]
First Name is required. 'First Name' must contain at least 0 characters 'First Name' cannot exceed 0 characters Please enter a valid First Name
Last Name is required. 'Last Name' must contain at least 0 characters 'Last Name' cannot exceed 0 characters Please enter a valid Last Name
Institution is required.
Discipline is required.
Why are you contacting us today? is required. 'Why are you contacting us today?' must contain at least 0 characters 'Why are you contacting us today?' cannot exceed 0 characters Please enter a valid Why are you contacting us today?

Overview

GRAPHIC DESIGN BASICS combines design principles, history, and current technology to present students a comprehensive introduction to the field of graphic design. Keeping pace with rapid changes in the field of design, while maintaining a consistently high academic quality, the text emphasizes design structure, visual perception and digital design, with a wide range of visuals from throughout design history, as well as the latest contemporary illustrations. Each chapter provides assignments with student sample solutions and critique sections to help students apply the concepts and assess their work. This market leader's interwoven combination of concept, history, and practice rarely found in other graphic design texts has been enriched by integrating material specific to digital design. The accompanying Premium Website offers students bonus images, interviews with artists featured in the text, additional projects, studio techniques and research links.

Amy E. Arntson, Emerita, University of Wisconsin, Whitewater

Amy E. Arntson is a Professor Emerita at the University of Wisconsin-Whitewater where she taught art, design, and computer graphics for over twenty years. Her artwork is exhibited nationally and internationally. She has given presentations in Europe, Scandinavia, Central and South America, China, and the United States on the nature of design and perception. Currently a full-time artist and author, Professor Arntson is also the author of DIGITAL DESIGN BASICS (Thomson Wadsworth, 2006).
  • The text is extensively illustrated with full-color visuals from top-notch designers working in the field, and includes 50 new images. Illustrations include the finest in design history as well as contemporary design to help students understand and master design principles.
  • New material concerning the history of computer graphics is incorporated into Chapter 11. In this chapter Arntson highlights the different techniques, rules, formats and guidelines needed in print and Web production.
  • New Gallery Profile boxes introduce biographies of important people in the design field. Seven major designers are featured, including Paul Rand, Diane Fenster and Paula Scher.
  • New chapter-opening "Key Points" and "Terminology" features help focus students and prepare them for what they will learn in the chapter.
  • A student Premium Website provides additional material on digital design, as well as extra projects to help students apply the principles of design. Icons in the textbook direct students to the site where they can find supplementary images, interviews with artists whose works are featured in the text, a variety of studio techniques, and research links.
  • New Powerpoint lecture outlines available on the instructor site include a selection of images from the text.
  • Discussions of both traditional and electronic color teach students the principles of traditional color mixing to provide a better understanding of applications to computer imaging (Chapter 8).
  • A chapter dedicated to Web design (Chapter 11) covers basic information about the Web and how Web design and production differs from the print design process. Both traditional and digital production tips are included to give students a comprehensive understanding of the principles.
  • Chapter 3 provides an example of an integrated campaign, including both print and electronic media. This demonstrates to students how a concept can be used throughout several types of media.
  • Chapters 1 and 5 highlight the developmental stages of a logo and an illustration for a children's book; several of these stages are shown on the book's premium website.
1. Applying the Art of Design.
2. Graphic Design History.
3. Perception.
4. Toward a Dynamic Balance.
5. Good Gestalt.
6. Using Visual Language.
7. Layout Dynamics.
8. The Dynamics of Color.
9. Illustration and Photography in Design.
10. What is Advertising Design?
11. Production for Print and Online.

Textbook Only Options

Traditional eBook and Print Options

{{collapseContainerClosed['detail_0'] ? 'Show More' : 'Show Less'}}
z

  • ISBN-10: 1133376002
  • ISBN-13: 9781133376002
  • STARTING AT $17.99

  • STARTING AT $80.49

  • ISBN-10: 1111347174
  • ISBN-13: 9781111347178
  • Bookstore Wholesale Price $134.50
  • RETAIL $178.95

  • ISBN-10: 0495912077
  • ISBN-13: 9780495912071
  • Bookstore Wholesale Price $134.50
  • RETAIL $178.95

Cengage provides a range of supplements that are updated in coordination with the main title selection. For more information about these supplements, contact your Learning Consultant.

FOR INSTRUCTORS

Graphic Design Basics

ISBN: 9780495912071
GRAPHIC DESIGN BASICS combines design principles, history, and current technology to present students a comprehensive introduction to the field of graphic design. Keeping pace with rapid changes in the field of design, while maintaining a consistently high academic quality, the text emphasizes design structure, visual perception and digital design, with a wide range of visuals from throughout design history, as well as the latest contemporary illustrations. Each chapter provides assignments with student sample solutions and critique sections to help students apply the concepts and assess their work. This market leader's interwoven combination of concept, history, and practice rarely found in other graphic design texts has been enriched by integrating material specific to digital design. The accompanying Premium Website offers students bonus images, interviews with artists featured in the text, additional projects, studio techniques and research links.

Premium Web Site Instant Access Code

ISBN: 9781111347154
Packed with tools to enhance your course, the Premium Website now includes the exciting new Art Studio, an easy-to-use online tool that enables you to efficiently critique students' submissions and grade and track assignments online without the hassle of e-mailing, receiving, and managing large files. It's also a great way for students to interactively comment on the work of their peers. Icons placed throughout the text direct students to this premium website, which offers bonus content including extra images, interviews with artists whose work is featured in the text, and a variety of studio techniques. In addition, Arntson supplies even more projects that are not included in the text to help students learn to apply design principles.

FOR STUDENTS

Graphic Design Basics

ISBN: 9780495912071
GRAPHIC DESIGN BASICS combines design principles, history, and current technology to present students a comprehensive introduction to the field of graphic design. Keeping pace with rapid changes in the field of design, while maintaining a consistently high academic quality, the text emphasizes design structure, visual perception and digital design, with a wide range of visuals from throughout design history, as well as the latest contemporary illustrations. Each chapter provides assignments with student sample solutions and critique sections to help students apply the concepts and assess their work. This market leader's interwoven combination of concept, history, and practice rarely found in other graphic design texts has been enriched by integrating material specific to digital design. The accompanying Premium Website offers students bonus images, interviews with artists featured in the text, additional projects, studio techniques and research links.

Premium Web Site Instant Access Code

ISBN: 9781111347154
Packed with tools to enhance your design skills, the Premium Website now includes the exciting new Art Studio, an easy-to-use online tool that enables you to avoid the hassle of emailing large files by simply uploading your assignments to Art Studio. You'll also be able to see and interactively comment on the work of fellow students. Icons placed throughout the text direct you to this premium website, which offers bonus content including extra images, interviews with artists whose work is featured in the text, and a variety of studio techniques. Additional projects that are not included in the text will help you learn to apply design principles.