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Global Business 4th Edition

Mike Peng

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  • MindTap

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Instant Access to the full, mobile-ready textbook combined with superior online learning tools

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Each MindTap product offers the full, mobile-ready textbook combined with superior and proven learning tools at one affordable price. Students who purchase digital access can add a print option at any time when a print option is available for their course.

This Cengage solution can be seamlessly integrated into most Learning Management Systems (Blackboard, Brightspace by D2L, Canvas, Moodle, and more) but does require a different ISBN for access codes. Please work with your Cengage Learning Consultant to ensure the proper course set up and ordering information. For additional information, please visit the LMS Integration site.

Standalone Digital Access — Ultimate Value

Recommended and most popular

  • ISBN-10: 1305641507
  • ISBN-13: 9781305641501
  • Bookstore Wholesale Price $110.00
  • RETAIL $110.00

Digital Access + Print — Flexible Value

Recommended and most popular

  • ISBN-10: 1305919130
  • ISBN-13: 9781305919136
  • Bookstore Wholesale Price $117.75
  • RETAIL $156.95

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  • ISBN-10: 1337220418
  • ISBN-13: 9781337220415
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  • ISBN-10: 130550089X
  • ISBN-13: 9781305500891
  • Bookstore Wholesale Price $210.00
  • RETAIL $279.95

Overview

GLOBAL BUSINESS, 4th Edition, is the first global business resource that asks, "What determines the success and failure of firms around the globe?" This resource combines a conversational style with current research and examples. All-new video cases, world maps that connect geography and culture to business decisions, and unique global debate sections that draw students into cutting-edge discussions help you teach them to think independently and view business challenges from a truly global perspective. Available with MindTap®, a digital learning solution that promotes better outcomes with relevant assignments and enable you to measure skills and outcomes with ease.

Mike Peng, University of Texas at Dallas

Mike Peng is the Jindal Chair of Global Business Strategy at the Jindal School of Management, University of Texas at Dallas. A National Science Foundation (NSF) CAREER Award winner, Professor Peng is a fellow with the Academy of International Business and listed among Thomson Reuters' The World's Most Influential Scientific Minds. His recent research awards include the Journal of International Business Studies Decade Award (2015) and the Academy of Management Perspectives Best Impact Award (2014). He holds a bachelor's degree from Winona State University, Minnesota, and a Ph.D. from the University of Washington, Seattle. Prior to joining UT Dallas, Professor Peng was on the faculty at The Ohio State University, Chinese University of Hong Kong, and University of Hawaii. In addition, he has held visiting or courtesy appointments in Australia, Britain, Canada, China, Denmark, Hong Kong, and Vietnam. This award-winning professor is widely regarded as one of the most prolific and influential scholars in global business, and he has garnered many research grants for his work. The United Nations and the World Bank have cited his work in major publications. Truly global in scope, his research focuses on firms' strategies in diverse regions such as Asia, Central and Eastern Europe, and North America. He has published over 120 articles in leading academic journals and authored five books. Professor Peng has served on the editorial boards of the Academy of Management Journal, Academy of Management Review, Journal of International Business, and Strategic Management Journal. He was the editor-in-chief of the Asia Pacific Journal of Management and is currently a senior editor of the Journal of World Business. Professor Peng is also an active trainer and consultant, and his consulting clients include AstraZeneca, Mass Transit Railway Hong Kong, SAFRAN, Springer, UK Government Office for Science, US Navy, and Texas Instruments.

MindTap® is the digital learning solution that powers students from memorization to mastery. It gives you complete control of your course—to provide engaging content, to challenge every individual, and to build their confidence. Empower students to accelerate their progress with MindTap.

  • Cutting-edge Evidence-based Coverage: A National Science Foundation (NSF) CAREER award winner and a Fellow of the Academy of International Business (AIB), Peng is the most research-active IB textbook author in the field. Recently, he won the JIBS Decade Award (2015) and the Academy of Management Perspectives Best Impact Award (2014). He is one of the 95 scholars in the field of economics and business listed among The World's Most Influential Scientific Minds (Thomson Reuters, 2014). Informed by the latest, most comprehensive range of research, this edition highlights leveraging resources and capabilities; global entrepreneurship; managing corporate social responsibility, and more.
  • Critical Thinking: Debates and extensions sections in every chapter engage students in cutting-edge debates and encourage them to think critically. These captivating discussions highlight how global business is a dynamic field that is constantly changing. The "Savvy Manager" features that follow focus on important lessons for students pursuing interests in global business.
  • Online Resources: MindTap® for Peng's GLOBAL BUSINESS, 4th Edition, is the digital learning solution that helps instructors engage and transform today's students into critical thinkers. Through paths of dynamic assignments and applications that you can personalize, real-time course analytics and an accessible reader, MindTap helps you turn cookie cutter into cutting edge, apathy into engagement, and memorizers into higher-level thinkers.
  • PengAtlas: The PengAtlas sections at the end of each part in the text highlight world geography that corresponds with the text concepts. Four to six maps in each atlas address wide-ranging topics such as emerging economies, imports/exports, CO2 emissions, and the flow of FDI. End-of-chapter review questions correspond with the maps and further emphasize the impact of geography on business decisions.
  • Entrepreneurial Firm Chapter: Chapter 9's focus on entrepreneurship provides an excellent balance to the book's heavy emphasis on major multinational firms by exploring global business from a small-business perspective.
  • Unique Strategic Perspective: Peng's unique strategic perspective gives students a better understanding of why firms succeed in highly competitive global environments. This edition continues its unique and market-winning coverage, asking the big question, "What determines the success and failure of firms around the globe?" The book highlights the managerial implications of global business with integrated coverage from an institution-based view and resource-based view not offered in other texts.

Global Business

TABLE OF CONTENTS

Part I: LAYING FOUNDATIONS.
1. Globalizing Business.
2. Understanding Formal Institutions: Politics, Laws, and Economics.
3. Emphasizing Informal Institutions: Cultures, Ethics, and Norms.
4. Leveraging Resources and Capabilities.
Peng Atlas.
Integrative Cases.
Part II: ACQUIRING TOOLS.
5. Trading Internationally.
6. Investing Abroad Directly.
7. Dealing With Foreign Exchange.
8. Capitalizing on Global and Regional Integration.
Peng Atlas.
Integrative Cases.
Part III: STRATEGIZING AROUND THE GLOBE.
9. Growing and Internationalizing the Entrepreneurial Firm.
10. Entering Foreign Markets.
11. Managing Global Competitive Dynamics.
12. Making Alliances and Acquisitions Work.
13. Strategizing, Structuring, and Learning Around the World.
Peng Atlas.
Integrative Cases.
Part IV: BUILDING FUNCTIONAL EXCELLENCE.
14. Competing on Marketing and Supply Chain Management.
15. Managing Human Resources Globally.
16. Financing and Governing the Corporation Globally.
17. Managing Corporate Social Responsibility Globally.
Peng Atlas.
Integrative Cases.
Glossary.
Name Index.
Organization Index.
Subject Index.

Training and Support

At Cengage, our top priority is taking care of you and your students and making sure that you have a successful experience with our products. Your personalized support team will consult with you to help you find the best solution to address your specific course goals, and once you’ve found that solution, will work with you to build your course and design a customized training and development program to ensure you and your students are ready to hit the ground running.

Learn More

Cengage provides a range of supplements that are updated in coordination with the main title selection. For more information about these supplements, contact your Learning Consultant.

FOR INSTRUCTORS

Companion Website

ISBN: 9781305500921
Discover a rich array of online teaching and learning resources to support your global business course at http://www.cengagebrain.com. This dynamic website provides a wealth of password-protected teaching resources for download as you need them, including the Instructor's Manual, DVD Video Guide, Test Bank, and PowerPoint® slides. Interactive learning tools help your students reinforce their management skills.

Instructor's Resource DVD

ISBN: 9781305580336
The Global Business DVD contains BBC videos that provide real-world examples of course content.

Cengage Learning Testing, powered by Cognero® Instant Access

ISBN: 9781305500945
Cengage Learning Testing, powered by Cognero® is a flexible, online system that allows you to: import, edit, and manipulate content from the text's test bank or elsewhere, including your own favorite test questions; create multiple test versions in an instant; and deliver tests from your LMS, your classroom, or wherever you want.