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Overview

Fashion Marketing covers the marketing curriculum using the fashion industry as the learning vehicle. Discussing topics such as fashion cycle, fashion economics, promoting a fashion image, and technology in fashion marketing, this text gives students a perspective on how marketing shapes the future of the fashion industry and possible career opportunities.

Dotty Oelkers,

Dotty Oelkers is the former Career and Technical Education coordinator at the Fort Bend ISD in SugarLand, TX. She has co-authored two editions of SPORTS AND ENTERTAINMENT MARKETING, BUSINESS 2000: E-COMMERCE, and FASHION MARKETING. Dotty is now an educational consultant with her own firm, Developing Educational Solutions.
Chapter 1 The Fashion Industry Chapter 2 The Basics of Fashion Chapter 3 Marketing Fashions Chapter 4 Fashion Economics Chapter 5 The Centers and the Designers Chapter 6 Promoting a Fashion Image Chapter 7 Using Technology in Fashion Marketing Chapter 8 Merchandising and Buying Chapter 9 Data-Driven Decisions Chapter 10 Creating a Fashion Business Chapter 11 Laws, Labor, and Ethics Chapter 12 Fashion Marketing Careers

Textbook Only Options

Traditional eBook and Print Options

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  • ISBN-10: 053843564X
  • ISBN-13: 9780538435642
  • Bookstore Wholesale Price $38.50
  • RETAIL $50.95

Cengage provides a range of supplements that are updated in coordination with the main title selection. For more information about these supplements, contact your Learning Consultant.

FOR INSTRUCTORS

Annotated Instructor's Edition

ISBN: 9780538435659
Contains marginal notes with suggestions for activities and projects as well as ideas for classroom discussion.