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Comprehensive and packed with rich illustrations, EXPLORING TYPOGRAPHY, 2e provides a well-researched, authoritative introduction to typography that explores the varied uses of type in historical and contemporary visual communications. Coverage begins with a brief history of type and a survey of how type is classified before advancing to the physical components of letters and the rules of legibility, readability, and style. The text surveys the creative use of emphasis, designing effective layouts, using grids, and developing original type styles. Examining contemporary challenges in type, it also introduces terminology and concepts relevant to designing with type in a digital environment. The Second Edition includes coverage of designing type for mobile devices while showcasing the latest in best practices across print and digital media. More "Designer at Work" boxes and new "Designer Processes and "Typography for Social Change" features provide insight into professional designers' work and processes. Its new larger format is packed with dynamic illustrations that bring chapter concepts to life, and numerous practical applications give students experience working by hand with type design.
- With its new larger format, EXPLORING TYPOGRAPHY, 2e features even more illustrations--illuminating chapter concepts and presenting examples of quality work from real-world practice.
- Numerous activities involve students in hand work with type design--away from the computer--to help them truly master the art of typography.
- Chapter 7, Type in a Digital Environment, has been expanded to include designing type for mobile devices, including smartphones and the iPad.
- Exciting new special sections highlight DesignerProcesses and Typography for Social Change.
- An increased number of "Designer at Work" features spotlight numerous contemporary and influential designers--whose work students may recognize--and expands beyond print to include film, products, and other application areas. Interviews with today's leading typographic practitioners give readers insight into real-world practice from the industry's finest.
- The timeline in Chapter 1 offers a clear, more streamlined presentation of the history of typography.
- Illustrating the latest trends from the field, type examples have been updated to reflect the current state of the art.
- Increased coverage of exploring and manipulating individual letter forms deepens student understanding of and involvement with type.
- The chapter on "Creative Uses of Type" has been retitled "Creative Message Making" and has been thoroughly revised to more clearly present key communication theory principles and concepts.
- The text highlights which type of fonts traditionally work well together, providing valuable insight to working designers.
- The new edition includes greater emphasis on the more commonly used text and display fonts.
- Relevant and practical, EXPLORING TYPOGRAPHY, 2e examines how choices in type can affect a reader's ability to "receive" information.
- A wide assortment of illustrative examples, imagery, and charts support each idea and bring clarity to typographic concepts.
- Simple and concise explanations based on the practical concerns of working designers ensure readers gain a thorough knowledge and understanding.
- Study questions, exercises, and assignments enable readers to sharpen their skills and put key principles to work as they design their own visual projects.
- Blending traditional typography with digital applications, the text delivers thorough, up-to-date coverage in a well-organized, well-designed presentation.
- Extremely reader friendly, the text provides a visually oriented, straightforward presentation that students can readily understand.
2. Physical Attributes of Type.
3. Type Family Classification.
4. Legibility and Readability.
5. Layout Design Aspects.
6. Using Grids.
7. Type in a Digital Environment.
8. Designing Type.
9. Creative Message-Making.
Cengage provides a range of supplements that are updated in coordination with the main title selection. For more information about these supplements, contact your Learning Consultant.
Instructor's Companion Web Site
This Instructor Companion Sites providesepassword-protected resources to help you facilitate your course: an instructor's manual, syllabus, lesson plans, and PowerPoint® lecture slides. To access this Companion Site, please visit www.cengage.com/delmar and search by ISBN.