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CengageNOW for Essentials of Marketing 7th Edition

Charles W. Lamb, Joe F. Hair, Carl McDaniel

  • Published

Overview

Ensure that your students have the understanding they need of accounting procedures and concepts they need to know with CengageNOW. This integrated, online course management and learning system combines the best of current technology to save to time in planning and managing your course and assignments. You can reinforce comprehension with customized student learning paths and efficiently test and automatically grade assignments with reports that correspond to AACSB, AICPA, and IMA standards. This online instant access code allows students to access CengageNOW. For your convenience, CengageNOW is also compatible with WebCT® and Blackboard®. For more information, visit cengage.com/cengagenow.Available at www.cengagebrain.com.

CengageNOW™ Meets the Needs of All Types of Students

Charles W. Lamb, Texas Christian University

Charles W. Lamb, Jr., served as chair of the department of marketing at the M. J. Neeley School of Business from 1982 to 1988 and again from 1997 to 2003. He is currently chair of the Department of Information Systems and Supply Chain Management and is a former president of the Academy of Marketing Science and the Southwestern Marketing Association. Lamb has authored or co-authored more than a dozen books and anthologies on marketing topics and over 150 articles that have appeared in academic journals and conference proceedings. In 1997, he was awarded the prestigious Chancellor’s Award for Distinguished Research and Creative Activity at TCU. This is the highest honor that the university bestows on its faculty. Other key honors he has received include the M. J. Neeley School of Business Research Award and selection as a Distinguished Fellow of the Academy of Marketing Science and Fellow of the Southwestern Marketing Association.

Joe F. Hair, Louisiana State University

Joseph Hair is Professor of Marketing at Kennesaw State University. He previously held the Alvin C. Copeland Endowed Chair of Franchising and was Director, Entrepreneurship Institute, Louisiana State University. Hair also held the Phil B. Hardin Chair of Marketing at the University of Mississippi. He has taught graduate and undergraduate marketing, sales management, and marketing research courses. Hair has authored more than 40 books and more than 80 articles in scholarly journals. He has also participated on many university committees and has chaired numerous departmental task forces. He serves on the editorial review boards of several journals. He is a member of the Academy of Marketing Science, American Marketing Association, Society for Marketing Advances, and Association for Marketing and Healthcare Research. He was selected as the 2011 AMS CUTCO/VECTOR Distinguished Marketing Educator, as the 2007 Innovative Marketer of the Year by the Marketing Management Association, and was the 2004 recipient of the Academy of Marketing Science Excellence in Teaching Award. Hair holds a bachelor’s degree in economics, a master’s degree in marketing, and a doctorate in marketing, all from the University of Florida. He also serves as a marketing consultant to businesses in a variety of industries ranging from food and retail to financial services, health care, electronics, and the U.S. Departments of Agriculture and Interior.

Carl McDaniel, University of Texas, Arlington

Carl McDaniel is professor emeritus in service at the University of Texas–Arlington. He currently holds courses for the executive MBA program on the Fort Worth campus and in China. He was the chairman of the marketing department at UTA for 32 years. McDaniel’s career spanned more than 40 years, during which he was the recipient of several awards for outstanding teaching. McDaniel has also been a district sales manager for Southwestern Bell Telephone Company and served as a board member of the North Texas Higher Education Authority, a billion-dollar financial institution. In addition to MKTG, McDaniel has written and co-authored over 50 textbooks in marketing and business. McDaniel’s research has appeared in such publications as the Journal of Marketing, Journal of Business Research, Journal of the Academy of Marketing Science, and California Management Review. McDaniel is a member of the American Marketing Association. In addition to his academic experience, McDaniel has business experience as the co-owner of a marketing research firm. McDaniel has also served as senior consultant to the International Trade Centre (ITC), Geneva, Switzerland. The ITC’s mission is to help developing nations increase their exports. He has a bachelor’s degree from the University of Arkansas and his master’s degree and doctorate from Arizona State University.

White Papers, Case Studies, Success Stories

Students Speak Out About CengageNOW™v2

The majority of more than 500 students using CengageNOW™v2 responded favorably to questions about their experience.

Ivy Tech Boosts Passing Rates in Accounting with CengageNOW™

CengageNOW™ Generates Immediate Results

Demanding Course Stresses Busy Student Attempting to Learn Difficult Subject Matter

Increased CengageNOW™ Use Results in Higher Exam Scores and Better Outcomes

Commuter Student with Distractions at Home Struggles to Focus on Difficult Concepts

Students Using CengageNOW™ Significantly Outperform Peers Who Do Not

CengageNOW Instructor Testimonial: Kristen Quinn

Hear how Kristen Quinn of Northern Essex Community College uses CengageNOW to help her students develop stronger study skills.

“I liked the videos because they were short enough to teach me and because they were short, I was able to find time to watch them again and again if I did not understand the first time.”

“Interactive learning through CengageNOWv2 is very helpful since it immediately tells you what you got wrong and how to go about solving it so you can learn from your mistakes and then further practice similar problems.”

“The examples and problems used made it easy to understand how things worked in the real world and the business atmosphere.”

“When I switched to CengageNOW in fall 2014, the passing rate jumped more than 11 points to 85.7%, and then to 87.5% in spring 2015. My summer 2015 face-to-face class had eight students, and all of them — 100% — passed.”

“CengageNOW allows students to do their required homework at their own pace, and helps me ensure that they do it. It also gives me a methodology to monitor what they are doing outside of class.”

“CengageNOWv2 helps me move in the direction of keeping the students accountable for their own learning. From my perspective, when students are more accountable (to themselves and me), they are more confident in their ability to master Accounting. Then they are on their way to success in the class.”

Cengage provides a range of supplements that are updated in coordination with the main title selection. For more information about these supplements, contact your Learning Consultant.

FOR INSTRUCTORS

Videos

ISBN: 9781111527532
This edition’s all-new video package features fascinating success stories from vibrant companies to deepen your students' understanding of today’s marketing concepts. These dynamic, engaging marketing videos correspond directly to this edition and offer ideal support for specific concepts presented in the text.

WebTutor™ on WebCT™, 1 term (6 months) Instant Access

ISBN: 9781111479749
Jumpstart your course with this interactive, web-based, teaching and learning resource designed specifically for ESSENTIALS OF MARKETING, 7E. Easily blend, add, edit, reorganize, or delete content, which includes notes, study sheets, a glossary, FAQs about content, and quiz questions, as well as video cases and simulation problems for each chapter. These tools supplement the classroom experience and ensure students leave with the resources they need to succeed in today's marketing. Use this effective resource as an integrated solution for distance learning or a Web-enhanced course. For more information, visit www.cengage.com/tlc/webtutor.

WebTutor™ on Blackboard®, 1 term (6 months) Instant Access

ISBN: 9781111479893
Jumpstart your course with this interactive, web-based, teaching and learning resource designed specifically for ESSENTIALS OF MARKETING, 7E. Easily blend, add, edit, reorganize, or delete content, which includes notes, study sheets, a glossary, FAQs about content, and quiz questions, as well as video cases and simulation problems for each chapter. These tools supplement the classroom experience and ensure students leave with the resources they need to succeed in today's marketing. Use this effective resource as an integrated solution for distance learning or a Web-enhanced course. For more information, visit www.cengage.com/tlc/webtutor.

Instructor's Resource CD-ROM

ISBN: 9780538481861
Free sample copy for instructors to review or plan for their course.

Marketing CourseMate with eBook and Career Transitions Instant Access Code

ISBN: 9781111302313
Engaging, trackable, and affordable, the new Marketing CourseMate website offers a dynamic way to brings course concepts to life with interactive learning, study, and exam preparation tools that support the printed text. Watch student comprehension soar as CourseMate goes beyond the book to deliver exactly what you and your students need! CourseMate offers a full eBook as well as interactive teaching and learning tools including quizzes, flashcards, and videos. The website also provides the new Engagement Tracker, a first-of-its-kind tool that monitors student engagement in your course.

FOR STUDENTS

WebTutor™ on WebCT™, 1 term (6 months) Instant Access

ISBN: 9781111479749
Stay connected to your instructor, classmates, and textbook content! More than just an interactive study guide, WebTutor™ is an anytime, anywhere online learning resource. You’ll find a wealth of interactive resources, such as quizzes, multimedia concepts, tutorials, videos, online exercises and flashcards, that work seamlessly with the text’s companion website to provide a dynamic learning environment and help you stay ahead of the game. For more information, visit www.cengagebrain.com.

WebTutor™ on Blackboard®, 1 term (6 months) Instant Access

ISBN: 9781111479893
Stay connected to your instructor, classmates, and textbook content! More than just an interactive study guide, WebTutor™ is an anytime, anywhere online learning resource. You’ll find a wealth of interactive resources, such as quizzes, multimedia concepts, tutorials, videos, online exercises and flashcards, that work seamlessly with the text’s companion website to provide a dynamic learning environment and help you stay ahead of the game. For more information, visit www.cengagebrain.com.

Marketing CourseMate with eBook and Career Transitions Instant Access Code

ISBN: 9781111302313
Cengage Learning's CourseMate brings course concepts to life with interactive learning, study, and exam preparation tools that support the printed textbook. Maximize your course success with the integrated eBook and chapter-specific learning tools that include flashcards, quizzes, videos, and more in your CourseMate. Key Features: Interactive eBook, Engagement Tracker, Learning Objectives, Tutorial Quizzes, Glossary and Flashcards, and Web Links and References.