Request for consultation

Thanks for your request. You’ll soon be chatting with a consultant to get the answers you need.
{{formPostErrorMessage.message}} [{{formPostErrorMessage.code}}]
First Name is required. 'First Name' must contain at least 0 characters 'First Name' cannot exceed 0 characters Please enter a valid First Name
Last Name is required. 'Last Name' must contain at least 0 characters 'Last Name' cannot exceed 0 characters Please enter a valid Last Name
Institution is required.
Discipline is required.
Why are you contacting us today? is required. 'Why are you contacting us today?' must contain at least 0 characters 'Why are you contacting us today?' cannot exceed 0 characters Please enter a valid Why are you contacting us today?

Essentials of Business Communication 10th Edition

Mary Ellen Guffey, Dana Loewy

  • Published
  • Previous Editions 2013, 2010, 2007
  • 608 Pages
Starting At 61.84 See pricing and ISBN options

Overview

A trusted market leader, Guffey/Loewy's ESSENTIALS OF BUSINESS COMMUNICATION, 10e presents a streamlined approach to business communication that includes unparalleled resources and author support for instructors and students. ESSENTIALS OF BUSINESS COMMUNICATION provides a four-in-one learning package that includes the authoritative text, practice activities, a self-teaching grammar and mechanics handbook at the back of the text, and a digital solution with MindTap™ that integrates popular resources like Aplia™, Write Experience, and YouSeeU™ around the text content. This edition offers extraordinary print and digital exercises designed to help students with outdated or inadequate language skills build confidence as they review grammar, punctuation, and writing guidelines. Textbook chapters teach basic writing skills and encourage students to apply these skills to a variety of e-mails, memos, letters, reports, and resumes. Redesigned, updated model documents and extensively updated exercises and activities introduce students to the latest business communication practices. The latest edition of this award-winning text features complete coverage of social media and digital communication in every chapter. The innovative digital resources of MindTap™ make teaching and learning business communication easier and more enjoyable. MindTap includes Aplia™ assignments for automatically graded questions on content and grammar, Write Experience for automatically grading writing assessment, and YouSeeU™ to facilitate oral communication activities through digital video.

Mary Ellen Guffey, Los Angeles Pierce College

A dedicated professional, Mary Ellen Guffey has taught business communication and business English topics for more than 35 years. She received a bachelor’s degree, summa cum laude, from Bowling Green State University; a master’s degree from the University of Illinois; and a doctorate in business and economic education from the University of California, Los Angeles (UCLA). She has taught at the University of Illinois, Santa Monica College, and Los Angeles Pierce College. Now recognized as the world’s leading business communication textbook author, Dr. Guffey is the founding author of three award-winning textbooks: BUSINESS COMMUNICATION: PROCESS AND PRODUCT, ESSENTIALS OF BUSINESS COMMUNICATION, and BUSINESS ENGLISH. Each updated book continues to lead its market and, together, these books have helped hundreds of thousands of students around the world develop language skills. Dr. Guffey serves on the review boards of the Business and Professional Communication Quarterly and the Journal of Business Communication, publications of the Association for Business Communication. She also participates in national meetings, sponsors business communication awards, and is committed to promoting excellence in business communication pedagogy and the development of student writing skills.

Dana Loewy, California State University, Fullerton

Dana Loewy has been teaching business communication at California State University, Fullerton since 1996. She enjoys introducing undergraduates to business writing and honing the skills of graduate students in managerial communication. Most recently, she has also taught various German courses and is a regular guest lecturer at Fachhochschule Nürtingen, Germany. In addition to completing numerous brand-name consulting assignments, she is a certified business etiquette consultant. Dr. Loewy has collaborated with Dr. Guffey on recent editions of BUSINESS COMMUNICATION: PROCESS AND PRODUCT as well as on ESSENTIALS OF BUSINESS COMMUNICATION. Dr. Loewy holds a master’s degree from Bonn University, Germany, and earned a PhD in English from the University of Southern California. Fluent in several languages, among them German and Czech, her two native languages, Dr. Loewy has authored critical articles in many areas of interest -- literary criticism, translation, business communication, and business ethics. Before teaming up with Dr. Guffey, Dr. Loewy published various poetry and prose translations, most notably THE EARLY POETRY OF JAROSLAV SEIFERT and ON THE WAVES OF TSF. Active in the Association for Business Communication, Dr. Loewy focuses on creating effective teaching/learning materials for undergraduate and graduate business communication students.
  • NEW MINDTAP™ PROVIDES A PERSONALIZED, FULLY ONLINE DIGITAL LEARNING EXPERIENCE. Authoritative content and interactive assignments engage your students while offering you flexibility in configuring coursework. Chapter-based learning paths utilize the MindTap™ Reader eBook, Aplia™ assignments that highlight key concepts in each chapter, automatically graded writing assessment, and oral communication activities through YouSeeU™. Other MindApps web applications let you create an engaging course with options to read the text aloud, insert video and audio, and create shared social media information. You'll also find measurable learning objectives for each unit.
  • NEW COMPREHENSIVE COVERAGE ADDRESSES SOCIAL MEDIA AND DIGITAL WRITING. This edition introduces communication foundations with an emphasis on social media in today's technology-based workplace. Students review trends in today's networked business environment and examine the need for excellent communication skills in social media and other communication technologies. Chapter 5 highlights digital messages in today's hyper-connected workplace. Students learn to compose professional instant messages, blogs, and wikis. They also study professional standards for email usage, structure, and format.
  • NEW SOCIAL MEDIA FIGURES AND MODEL DOCUMENTS HIGHLIGHT THE PROFESSIONAL USE OF SOCIAL MEDIA TODAY. New figures and realistic model documents guide students in the best professional use of social media, such as Facebook and Twitter. New coverage demonstrates the proper professional use of new communication tools, such as instant messaging, podcasts, blogs, and wikis.
  • NEW GROUNDBREAKING DESIGN CAPTIVATES TODAY'S VISUAL LEARNERS. Fresh, new colorful, magazine-like graphics throughout this new edition immediately capture students' attention and direct visual learners to significant content. New infographics and figures present business communication concepts in a graphically appealing format that will strengthen student comprehension and reinforce the understanding of concepts.
  • NEW SOCIAL MEDIA END-OF-CHAPTER ACTIVITIES PROVIDE HANDS-ON PRACTICE. Students can immediately practice their new communication skills as they develop proficiency in effectively utilizing social media in the workplace. These activities are clearly identified with a "Social Media" icon.
  • WRITE EXPERIENCE LETS STUDENTS IMPROVE WRITING AND CRITICAL THINKING SKILLS. Cengage Learning's Write Experience gives your students the opportunity to improve their writing and critical thinking skills without adding to your workload as the instructor. Write Experience utilizes artificial intelligence to not only score student writing instantly and accurately, but also provide students with detailed revision goals and feedback on their writing to help them improve.
  • POPULAR WRITING PLANS GUIDE STUDENTS STEP-BY-STEP AS THEY BEGIN WRITING. With Writing Plans your students can get started quickly in organizing and formatting messages. This hallmark feature summarizes the steps in creating every type of business writing.
  • NUMEROUS MODEL DOCUMENTS PROVIDE A ROAD MAP TO THE WRITING PROCESS. Abundant, proven model documents use descriptive callouts to direct students through the writing process. Before-and-after documents demonstrate chapter concepts and illustrate the value of the revision process.
  • USEFUL GRAMMAR/MECHANICS HANDBOOK PROVIDES QUICK REVIEW OF BASIC GRAMMAR AND MECHANICS. This brief Grammar/Mechanics Handbook at the end of the book offers a rapid, systematic review of the basics. You'll find a Grammar/Mechanics Diagnostics quiz, a Grammar/Mechanics Profile, and a concise review of the basic principles of grammar, punctuation, capitalization, and number style.
  • OFFICE INSIDERS DEMONSTRATE HOW COMMUNICATION SKILLS CAN LEAD TO JOB SUCCESS. Office Insiders accentuate the importance of communication skills and demonstrate how excellent skills translate into career success.
Unit 1: Workplace Communication Today.
Communicating in the Digital-Age Workplace.
Unit 2: The Business Writing Process.
2. Planning Business Messages.
3. Organizing and Drafting Business Messages.
4. Revising Business Messages.
Unit 3: Workplace Messages.
5. Short Workplace Messages and Digital Media.
6. Positive Messages.
7. Negative Messages.
8. Persuasive and Sales Messages.
Unit 4: Business Reports.
9. Informal Reports.
10. Proposals and Formal Reports.
Unit 5: Professionalism and Team, Meeting, and Presentation Skills.
11. Professionalism at Work: Business Etiquette, Ethics, Teamwork, and Meetings.
12. Business Presentations.
Unit 6: Employment Communication .
13. The Job Search and Résumés in the Digital Age.
14. Interviewing and Following Up.
Appendixes.
A. Document Formats.
B. Proofreading and Corrections Symbols.
C. Citation and Documentation Formats.
Front Matter and End Matter.
Grammar/Mechanics Handbook.
Key to Grammar/Mechanics Checkups.
MindTap
Each MindTap product offers the full, mobile-ready textbook combined with superior and proven learning tools at one affordable price. Students who purchase digital access can add a print option at any time when a print option is available for their course.

This Cengage solution can be seamlessly integrated into most Learning Management Systems (Blackboard, Brightspace by D2L, Canvas, Moodle, and more) but does require a different ISBN for access codes. Please work with your Cengage Learning Consultant to ensure the proper course set up and ordering information. For additional information, please visit the LMS Integration site.

Standalone Digital Access — Ultimate Value

Recommended and most popular

  • ISBN-10: 1337860220
  • ISBN-13: 9781337860222
  • Bookstore Wholesale Price $61.84
  • RETAIL $61.84

  • ISBN-10: 1285868307
  • ISBN-13: 9781285868301
  • Bookstore Wholesale Price $97.00
  • RETAIL $97.00

Digital Access + Print — Flexible Value

Recommended and most popular

  • ISBN-10: 1305717058
  • ISBN-13: 9781305717053
  • Bookstore Wholesale Price $97.75
  • RETAIL $129.95

  • ISBN-10: 130578765X
  • ISBN-13: 9781305787650
  • Bookstore Wholesale Price $182.75
  • RETAIL $242.95
Aplia
Aplia is an online learning solution that increases student engagement with automatically graded assignments and detailed explanations.

This Cengage solution can be seamlessly integrated into most Learning Management Systems (Blackboard, Brightspace by D2L, Canvas, Moodle, and more) but does require a different ISBN for access codes. Please work with your Cengage Learning Consultant to ensure the proper course set up and ordering information. For additional information, please visit the LMS Integration site.

Standalone Digital Access — Ultimate Value

Recommended and most popular

  • ISBN-10: 1285868293
  • ISBN-13: 9781285868295
  • Bookstore Wholesale Price $97.00
  • RETAIL $97.00

Digital Access + Print — Flexible Value

Recommended and most popular

  • ISBN-10: 1337083186
  • ISBN-13: 9781337083188
  • Bookstore Wholesale Price $182.75
  • RETAIL $242.95

Textbook Only Options

Traditional eBook and Print Options

{{collapseContainerClosed['detail_0'] ? 'Show More' : 'Show Less'}}
z

  • ISBN-10: 1305556232
  • ISBN-13: 9781305556232
  • STARTING AT $29.49

  • STARTING AT $119.49

  • ISBN-10: 1305630564
  • ISBN-13: 9781305630567
  • Bookstore Wholesale Price $124.50
  • RETAIL $166.00

  • ISBN-10: 1285858913
  • ISBN-13: 9781285858913
  • Bookstore Wholesale Price $172.75
  • RETAIL $229.95

Cengage provides a range of supplements that are updated in coordination with the main title selection. For more information about these supplements, contact your Learning Consultant.

FOR INSTRUCTORS

Cengage Learning Testing, powered by Cognero Instant Access

ISBN: 9781305080232
An updated, certified Test Bank offers a wide variety of questions for every chapter. Each question is tagged with the corresponding page reference, difficulty level, topic, AACSB competency, and Bloom's Taxonomy. It is also available via a new online testing system, powered by Cognero®. This online tool allows you to author, edit, and manage test bank content from multiple Cengage Learning solutions. You can also create multiple test versions in an instant and easily deliver tests from your LMS to your classroom, or other locations.

Website

ISBN: 9781305253445
Expand your students' understanding and streamline class preparation with the numerous instructor and student resources available on this edition's robust companion website. Easily download password-protected instructor resources, including the Solution's Manual, Test Bank, and PowerPoint® slides. Students can review concepts using PowerPoint® slides, online quizzes, and other interactive learning tools.

Annotated Instructor's Edition

ISBN: 9781285868134
The Instructor's Edition includes an answer key to provide you with an easy-to-read, all-in-one manual from which to teach. In-text answers to all end-of-chapter review questions, writing improvement exercises, grammar/mechanics checkups, and a proven diagnostic test ensure classroom efficiency.

FOR STUDENTS

Premium Website, 1 term (6 months) Instant Access

ISBN: 9781285858920
This Premium Student Website presents unparalleled, interactive self-help resources to enhance your learning. Numerous resources assist you in developing basic grammar, mechanics, language, and writing skills. A Personal Language Trainer reviews grammar, punctuation and usage. Other resources help you retain concepts through quizzing, PowerPoint® review slides, and key point review. This Website also includes simulations, grammar/mechanics challenges and checkups, writing improvement cases, language skill tools, writing resources, videos, and more.