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Overview

Introduce engineering students or today's practicing engineers to the communication skills and strategies most important in today's workplace with Ingre/Basil's ENGINEERING COMMUNICATION: A PRACTICAL GUIDE TO WORKPLACE COMMUNICATIONS FOR ENGINEERS, 2E. Built around the successful dynamic analysis model CMAPP (context, message, audience, purpose and product), this practical guide provides a variety of communication strategies. Meaningful insights and direction help engineers create proposals, reports, memos, letters, and job applications most appropriate for today's workplace. New coverage of digital and social media shows engineers how to maximize these online tools. Interrelated case studies and exercises help students strengthen the critical thinking and planning skills essential in engineering. This edition also emphasizes important ethical and cultural considerations as engineering students learn to develop effective communication needed for successful careers.

David Ingre,

A veteran of the Applied Communications Department of Kwantlen Polytechnic University's School of Business, David Ingre has taught a variety of business, technical, and professional writing and communication courses in American and Canadian colleges, universities, and corporate training programs for more than 25 years. He has worked as a federal government civil servant, as an instructional designer, and as a teacher of English as a second language on two continents. Mr. Ingre owns a consulting service that focuses on curriculum development, the creation of promotional and marketing materials, and specialized correspondence. His business communications textbooks have been published in both the United States and Canada. With an academic background in Romance Linguistics, Mr. Ingre is fluent in French and Spanish.

Robert Basil, Kwantlen Polytechnic University

Robert Basil teaches Applied Communications, Digital Marketing, and Entrepreneurial Leadership classes in the School of Business at Kwantlen Polytechnic University. In addition, he teaches MBA and undergraduate courses in business and communications at University Canada West. He previously taught at Simon Fraser University, Cogswell Polytechnical Institute, and Villa Maria College. Mr. Basil founded the multimedia services company, Basil Communications Inc. He has also worked as senior acquisitions editor for Prometheus Books, Inc. and as executive editor for Free Inquiry Magazine. In addition, Mr. Basil has served both as editor and contributing author for two popular essay collections. He has been a frequent presenter as well as keynote speaker at various conferences. Mr. Basil received his M.A. from Stanford University and his B.A. from State University of New York at Buffalo.
  • COMPLETELY NEW CHAPTER FOCUSES ON MOST EFFECTIVELY UTILIZING DIGITAL AND SOCIAL MEDIA. Your students will learn to conduct research and professionally network using Facebook, Google+, Twitter, LinkedIn, YouTube, blogs, and mobile apps. Students will learn about open-source collaboration, how to share images, and how to create social media hubs.
  • NEW SECTION ON BUSINESS PLANS PREPARES STUDENTS TO PLAY VITAL ROLE IN BUSINESS TODAY. Because modern engineers often become part of the business planning process, this new section and related exercises emphasize key elements for success. Students will learn about executive summaries, business overviews, risk and contingency plans, financials, and how to work with sales and marketing, operations, management and human resources.
  • INCREASED COVERAGE HIGHLIGHTS THE SUCCESSFUL CMAPP MODEL FOR WRITING. Readers will follow this highly successful, memorable CMAPP model for writing and communication that emphasizes context, message, audience, purpose, and product.
  • EXPANDED SECTION FOCUSES ON THE JOB APPLICATION PROCESS. Readers will review effective methods for career searches with this edition's new focus on the important role of LinkedIn for professional advancement.
  • EXPANDED MATERIAL EMPHASIZES ONLINE SEARCHES. Students will become familiar with professional, time saving online resources useful in locating key information, including RSS feeds, such as Feedly, as well as online alerts, such as Google News Alerts.
  • EXPANDED TREATMENT OF REVISION AND EDITING EQUIPS CURRENT AND FUTURE ENGINEERS. Readers will learn to share ideas and concepts through effective communication tools as this edition helps learners master the key writing skills.
  • COVERAGE EXPLORES GROWING DISTINCTIONS BETWEEN TECHNICAL COMMUNICATION AND TRADITIONAL WRITING. Readers examine the differences in creating effective technical communication as opposed to writing narratives, essays, and other academic or business writings.
  • CHAPTER EXERCISES EMPHASIZE PRACTICAL APPLICATIONS. Carefully crafted exercises give readers opportunities to apply the chapter's concepts to case study organizations as well as other professionals in today's actual world marketplace.
  • COVERAGE HIGHLIGHTS ETHICS AND CULTURAL CONSIDERATIONS IMPORTANT IN COMMUNICATION TODAY. Your engineering students become aware of the importance of both ethics and cultural considerations as they develop effective communication.
  • CASE STUDIES DEMONSTRATE THE CMAPP COMMUNICATION MODEL IN ACTION. Case Studies throughout the text allow students to examine the CMAPP (context, message, audience, purpose and product) approach applied in today's business world. Students can study successes and analyze common weaknesses.
  • QUICK REFERENCE WEB SITES FOR EACH CHAPTER PROVIDE READERS FURTHER OPPORTUNITIES TO EXPLORE AREAS OF INTEREST. A convenient list at the end of every chapter provides useful web sites that relate either to the chapter's concepts or direct readers to study more about relevant communications issues.
  • BOOK FOCUSES ON COMMUNICATION TOOLS MOST IMPORTANT TO ENGINEERS. The authors apply their practical business and communication experience to emphasize the most important elements of contemporary communications that today's engineers will need to use.
1. BUILDING A FOUNDATION.
The Relevance of Engineering Communication. Characteristics of Engineering Communication. Necessity for a Specific Audience. Integration of Visual Elements. Ease of Selective Access. Timeliness. Structure. Ethics. Definitions. Codes of Ethics. Applications. Conclusions. Cultural Impact. Cultural Preferences. Cultural Referents. The Issue of Gender. Correct Language. Definition. Explanation. Advice. Case Studies. Grandstone Technical Institute (GTI). Ann Arbor University (AAU). Accelerated Enterprises Ltd. (AEL). Radisson Automobiles Inc. (RAI). Exercises. Useful Web Sites.
2. THE CMAPP ANALYSIS.
Transactional Communication Models. The CMAPP Communication Model. Definitions. Analysis Tips. Example. Interrelationships Among CMAPP Elements. Applications. Case Study 2A): AAU Student Association Function. Situation. Issues to Think About. Revision. Case Study 2B): Reorganization Notice at RAI. Situation. Issues to Think About. Exercises. Useful Web Sites.
3. COMPLEMENTARY ATTRIBUTES OF THE CMAPP MODEL.
Abbreviations and Acronyms. Complementary CMAPP Attributes. 5WH. KISS. ABC. CFF. CAP. Case Study 3: AAU Registration. Situation. Issues to Think About. Exercises. Useful Web Sites.
4. RESEARCH AND REFERENCE WORKS.
Research. Libraries. Online Searches. Documenting Sources. Plagiarism. Ethics. Style Guides. Language Use Tools. Dictionaries. Thesauruses. Grammars. Electronic References. Professional Development: Staying up to Date. News Alerts. News Feeds. Case Study 4: AEL Documentation. Situation. Issues to Think About. Exercises. Useful Web Sites.
5. FROM DATA TO INFORMATION.
Data versus Information. Process and Structure. A Note on Process. Collecting Data. Organizing Data into an Outline. Refining the Outline. Subordination. Division. Parallelism. The Information-Evaluation Distinction. Simple Examples. Case Study 5: GTI Student Union Facilities Leasing Report. Situation. Issues to Think About. Exercises. Useful Web Sites.
6. DIGITAL / SOCIAL MEDIA.
Social Media. Facebook. Google+. Blogs. Twitter. LinkedIn and Other Groups. YouTube. Image-Sharing Platforms. Creating a Social Media "Hub". Open-Source Collaboration. Smartphone and Tablet Mobile Apps. Case Study 6: AAU Student Association Function: Before, During and After. Situation. Issues to Think About. Exercises. Useful Web Sites.
7. VISUAL ELEMENTS IN WRITTEN AND ORAL COMMUNICATION.
Document Visuals. Body Text and Level Heads. Headers and Footers. White Space. Justification. Fonts. Other Attributes. Visuals in Documents and Presentations. Information and Impression. Considerations. Charts and Tables. Clip Art and Other Web Visuals. Clip Art. Other Web Visuals. Case Study 7: RAI Report on Participation in the GTI Internship Program. Situation. Issues to Think About. Exercises. Useful Web Sites.
8. REPORTS, SUMMARIES, AND ABSTRACTS.
Reports Overview. Rationale. Hierarchy. Level of Technicality. Informal/Short Reports. Single Focus. Varied Product Format. Length. Content Type. Classification. Categories. Formal Reports. Characteristics. Conventions. Specific Technical Report Issues. Technical Report Examples. Summaries and Abstracts. Categories. Content and Length. Content Summary Process. An Ethical and Cultural Aside. Case Study 8: AEL Engineering Report. Situation. Issues to Think About. Revision. Exercises. Useful Web Sites.
9. MECHANISM DESCRIPTION, PROCESS DESCRIPTION, AND INSTRUCTIONS.
Mechanism Description. Leonardo''s Mechanisms. Simple Technical Description. Process Description. Process Description Strategy. Complex Description. Computerized Hyperlinks. Hyperlinked Descriptions. Instructions. Characteristics. Strategy. Case Study 9: Written Instructions for ShowRight. Situation. Issues to Think About. Exercises. Useful Web Sites.
10. PERSUASIVE COMMUNICATION.
Persuasive Strategies: Intellect versus Emotion. Strategies for Conveying News. Conveying Good News. Conveying Bad News. Targeting the Intellect: Logical Argumentation. Deductive Strategy. Inductive Strategy. Syllogisms. Logical Fallacies. A Note on Ethics. Targeting the Emotions: AIDA. Attention. Interest. Desire. Action. A Note on Ethics. Choosing a Strategy. Case Study 10A: Acceptance Letter from GTI. Situation. Issues to Think About. Case Study 10B): Rejection Letter from RAI. Situation. Issues to Think About. Case Study 10C: Persuasive Message from AAUSAEx. Situation. Issues to Think About. Exercises. Useful Web Sites.
11. PROPOSALS AND BUSINESS PLANS.
Classification of Proposals. Scenario 1: Solicited Internal Proposal. Scenario 2: Unsolicited Internal Proposal. Scenario 3: Solicited External Proposal. Scenario 4: Unsolicited External Proposal. CMAPP Implications. Scenario 1: Solicited Internal. Scenario 2: Unsolicited Internal. Scenario 3: Solicited External. Scenario 4: Unsolicited External. Informal and Formal Proposals. Structure. Sample Proposal. General Considerations. Writing a Business Plan. Executive Summary. Business Overview. Ownership. Sales and Marketing Plan. Operations Plan. Management and Human Resources Plan. Time-line. Risks and Contingency Plan. Financials. Putting it Together. Critical Points. Case Study 11: Proposal to AEL from Superlative Design. Situation. Issues to Think About. Revision. Exercises. Useful Web Sites.
12. CORRESPONDENCE: LETTERS, MEMOS, EMAIL, AND FAXES.
Letters. Block and Modified Block. Letter Conventions. Simplified Format. Memos. Email. The Privacy Issue. Making a "Paper Trail". Netiquette and Protocol. Faxes. Fax Conventions. Case Studies. 12A) AAU Interdepartmental Memorandum Situation. Situation. Issues to Think About. Revision. 12B) Email: Personal Communication at RAI. Situation. Issues to Think About. 12C) Student Association Cooperation: Fax from AAU to GTI. Situation. Issues to Think About. Revision. Exercises. Useful Web Sites.
13. EFFECTIVE PRESENTATIONS.
The CMAPP Approach to Presentations. Context. Message. Audience. Purpose. Product. Audience Analysis. Age Range. Cultural Background. Level of Expertise. Occupation. Political and Religious Affiliation. Gender. Socioeconomic Status. Purpose. Descriptive Purpose. Informative Purpose. Instructive Purpose. Persuasive Purpose. Overlap. Conquering Stage Fright. Avoid stimulants. Practice breathing and visualization techniques. Imagine the worst-case scenario. Be prepared. Maintain a positive attitude. You should feel a little different when you are speaking in public. The Development Process. Steps. Types of Delivery. Manuscript Presentation. Memorized Presentation. Extemporaneous Presentation. Impromptu Presentation. Elements of the Presentation. Introductory Segment. Body. Concluding Segment. Paralinguistic Features. Confidence and Presence. Dress. Eye Contact. Facial Expressions. Gestures. Hesitation Particles. Movement. Posture. Pronunciation and Enunciation. Speed. Tone, Pitch, and Intonation. Volume. Time Management. Visuals and Visual Aids. Handouts. Props. Overhead Projector. Data Projectors. After the Presentation. An Ethical Aside. Case Study 13: AEL Presentation to Students. Situation. Issues to Think About. Exercises. Useful Web Sites.
14. SEEKING EMPLOYMENT.
Gambling. The Employment Application Package. Preparation. Cover Letters. Rationale. Content. Form. Format. Resumes. Message. Audience. Purpose. Product. Length. Type. Chronological Resumes. Functional Resumes. Entry-Level Resumes. Ethics. Interviews. Interview Tips. Commonly Asked Interview Questions. Legal Issues Regarding Questions. Follow-up. A Final Word about LinkedIn. Case Study 14: Cover Letters from AAU Students to AEL. Situation. Issues to Think About. Exercises. Useful Websites.
15. THE IMPORTANCE OF LANGUAGE USE.
Overview. Parts of Speech. Nouns. Pronouns. Verbs. Adjectives. Adverbs. Prepositions. Conjunctions. Interjections. Sentence Parts and Sentence Structure. The Subject in a Sentence. The Predicate in a Sentence. Clauses, Phrases, and Fragments. Sentence Structures. Subject-Verb Agreement. Punctuation. The Period. The Question Mark. The Exclamation Point. The Comma. The Semicolon. The Colon. The Dash. The Hyphen. Quotation Marks. Parentheses. The Apostrophe. Abbreviations, Capitals, and Numbers. Abbreviations. Capitalization. Number Expressions. Useful Web Sites.
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