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Featuring humor and interesting examples that students can understand and relate to, Brett W. Pelham and Hart Blanton's informative and comprehensive research methods text is one that your students will actually enjoy reading. This brief book includes hands-on activities that involve learning by doing, methodology exercises that encourage students to use their intuition to understand research methods, and methodology problems that teach students to apply basic research principles to novel problems.
- A new chapter, "Putting It All Together: Maximizing Validity with Multi-Method (and Highly Creative) Research" (Chapter 12), emphasizes the increasing reliance on multi-method approaches to research.
- Updated examples of contemporary research are presented throughout the text.
- A new Appendix, "XXX-Box: The Effect of Sexualized Video Games on Players' Rape Supportive Responses," has been added.
- Authors Pelham and Blanton offer practical tips for writing clear, concise, and coherent research papers that effectively demonstrate the logic of the research design.
- Important definitions are bold-faced throughout the text to help students identify key terms.
- With an emphasis on survey research, the text explores both experimental and non-experimental methods, effectively demonstrating authentic research techniques in action.
- Two Appendices of methodology exercises and hands-on activities teach students to use their intuition to understand research methods and to learn by doing. For example, the Repeated Measures Design exercise in Appendix 2 shows students the benefits and drawbacks of having subjects participate in several conditions of a study as built-in controls. Other activities focusing on such topics as random assignment, statistical interactions, and regression to the mean help students develop insight into common methodological problems and solutions.
- An Appendix on describing the results of statistical analysis and a chapter on writing effective research reports ensure that students understand current APA style.
- Topics covered include experimenter ethics, the nature of confounds, noise and artifacts, correlation methodology, and the logic of discovery.
- CONDUCTING RESEARCH IN PSYCHOLOGY includes a wealth of humorous stories and anecdotes that illustrate basic research principles. For example, Chapter 1, "How Do We Know?" includes a story about measuring the weight of smoke, which immediately captures students' interest.
- Discussions of classic studies and current research practices are evenly balanced in the text.
2. How Do We Find Out? The Logic, Art, and Ethics of Scientific Discovery.
3. Moving from Fact to Truth: Validity, Reliability, and Measurement.
4. Moving from Notions to Numbers: Psychological Measurement.
5. How Do We Misinterpret? Common Threats to Validity.
6. Nonexperimental Research Designs.
7. Experience Carefully Planned: Experimental Research Designs.
8. Experience Carefully Exploited: Quasi-Experimental Research Designs.
9. Choosing the Right Research Design.
10. A Brief Course in Statistics.
11. Telling the World About It.
12. Putting It All Together: Maximizing Validity with Multi-Method (and Highly Creative) Research.
13. Putting Your Knowledge to Work: 20 Methodology Problems.
Appendix 1. Hands-On Activities.
Appendix 2. Methodology Exercises.
Appendix 3. How to Describe the Results of Statistical Analyses.
Appendix 4. XXX-Box: The Effect of Sexualized Video Games on Players' Rape Supportive Responses.
Cengage provides a range of supplements that are updated in coordination with the main title selection. For more information about these supplements, contact your Learning Consultant.
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