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Now in its 15th edition, this groundbreaking human communication text equips students with the communication skills they need to be successful communicators. COMMUNICATE! engages students in active learning through theory, application and tools for practicing and assessing specific communication skills in interpersonal, intercultural, group, and public speaking settings, and in face-to-face and virtual environments. Skill-building exercises, including speech-plan action step activities, guide students through the speech preparation process. COMMUNICATE! provides lively contemporary examples and sample student speeches that ground theory, increase comprehension, and help students become skillful communicators. The role of ethics in communication is integrated throughout the text, as is the role of technology and social media. The chapters on listening (Ch. 6) and presentational aids (Ch. 13) have been significantly revised.
- Increased emphasis on the role of technology and social media with research and best practices about how specific communication concepts operate differently in technological and face-to-face environments.
- A revised chapter on listening (Chapter 6) integrates contemporary research on cognitive processes, and how technology and social media are changing the way we listen and bring new challenges to listening effectively.
- A revised chapter on presentational aids (Chapter 13) includes the range of visual, audio, and audiovisual aids used so often in speechmaking today.
- A new sample informative speech outline and transcript on Internet identity theft. Student learning outcomes introduce each chapter and help students focus on the main points as they read.
- A new Reflection and Assessment section replaces the standard summary and asks students to answer key questions about the chapter before moving on to the next chapter.
- "Apply It" boxes in the margins encourage readers to reflect on and apply a specific communication concept or skill to their lives.
- Thorough interviewing Appendix has been updated and revised throughout.
- Speech-Plan Action Steps and activities provide students with concrete steps in speech planning, organizing, and presenting.
- "Communicating in the World" (formerly called PopCom!) illustrates key communication concepts and theories played out in daily life.
- Diverse Voices essays target cross-cultural communication challenges as told by real people who have experienced them.
1. Foundations of Communication.
2. Perception of Self and Others.
3. Intercultural Communication.
4. Verbal Messages.
5. Nonverbal Messages.
Unit II: INTERPERSONAL COMMUNICATION AND RELATIONSHIPS.
7. Interpersonal Relationships.
8. Interpersonal Communication.
Unit III: GROUP COMMUNICATION.
9. Communicating in Groups.
10. Group Leadership and Problem Solving.
Unit IV: PUBLIC SPEAKING.
11. Topic Selection and Development.
12. Organizing Your Speech.
13. Presentational Aids.
14. Language and Oral Style.
16. Informative Speaking.
17. Persuasive Speaking.
Cengage provides a range of supplements that are updated in coordination with the main title selection. For more information about these supplements, contact your Learning Consultant.
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