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Overview

Packed with sample speeches illustrating what to do as well as plenty of examples detailing what not to do, this value-priced public speaking text equips students with the essential skills and theories needed to become an effective public speaker. ESSENTIALS OF PUBLIC SPEAKING emphasizes critical thinking as it delivers abundant practical advice, intriguing discussions on the role of ethics in public speaking, and up-to-date coverage on effectively using technology in speech development and delivery. The sixth edition features a new streamlined organization, a revised initial chapter that gets students speaking right away with 11 types of introductory speeches, and two new chapters (one on ethics and technology in public speaking and another on team presentations). You also have the option of enhancing your students' learning experience with a wealth of technology resources such as CourseMate, which includes access to videos of sample speeches, text-specific study tools, the MindTap Reader® interactive eBook, SpeechBuilder Express™ 3.0 speech-outlining program, the InfoTrac® College Edition online library, and more.

Cheryl Hamilton,

Cheryl Hamilton, an author well known for her writing style and award-winning teaching, is professor emeritus at Tarrant County College-NE Campus in the Communication Arts Department where she served as department chair and communication professor and continues to teach each fall semester to stay close to students and try out new textbook material. Her numerous awards -- including the Chancellor's Award for Exemplary Teaching -- show her love of teaching. Although she specialized in business communication and public speaking, Dr. Hamilton taught more than 10 different communication courses. Throughout her career, she served as mentor to many beginning teachers; presented more than 40 papers at national conferences; conducted numerous seminars for large and small corporations; served on multiple educational committees; and authored two additional texts -- THE ESSENTIALS OF PUBLIC SPEAKING and COMMUNICATING FOR SUCCESS. An Illinois native, Dr. Hamilton received her bachelor's degree from Eastern Illinois University, her master's degree from Purdue University, and her doctoral degree from the University of North Texas.
  • An improved organization features three units and 12 chapters instead of 14, with many chapters shortened or combined for clarity and ease of use. For example, the chapter on verbal supporting materials and the chapter on visual aids have been combined into Chapter 7, “Interesting Visual and Verbal Supporting Materials.”
  • A new Chapter 4, “Public Speaking: Make Ethics and Technology Work For You,” includes expanded information on the importance and obligation of ethics (originally in Chapter 1) and new information on the opportunity that today's technology gives speakers, particularly with respect to making videos. How-to specifics are included for making YouTube videos, answering interview questions on Skype, preparing video clips for college or job applications, and communicating by vlogs.
  • A new Chapter 12, “Team Presentations,” includes expanded coverage of a topic formerly covered briefly in the chapter on persuasive speaking. Whether students are working as a team to research, organize, and present specific content designed to inform or persuade, or whether they are interested in problem solving, they will have all necessary information for quality team presentations at their fingertips. A variety of formats are discussed, including the oral report, symposium, panel, and forum.
  • The focus of a completely revised Chapter 1 is changed to “Let's Start Speaking Now” with 11 types of introductory speeches presented for immediate use. Short evaluation forms are included for students to use for self-evaluation and group evaluation of their strengths and areas needing improvement.
  • A new Quick Start Reference Card (located near the front of the text) lists valuable speaking pointers. Students can also use the card to spark ideas for their next speech or as a checklist prior to later presentations.
  • The book's Quick Start Guide now includes QR codes that allow students to use a mobile device to launch and view videos designed to help improve their speaking abilities. Each step of preparing a speech is accompanied by a video that shows dos and don'ts of the step, helpful tips, and answers to fears or concerns.
  • The “Speaking to Make a Difference” feature includes six new contemporary speakers; for instance, author and educator Neil Gaiman (Ch. 1); Harry Potter creator J.K. Rowling (Ch. 2); First Lady Michelle Obama (Ch. 3); and astrophysicist Neil deGrasse Tyson (Ch. 5). Speakers carried over from the previous edition include David Carroll, President Barack Obama, Abraham Lincoln, Steve Jobs, Barbara Bush, and John F. Kennedy. Most of the speeches are available in video format online-links are provided.
  • New content includes a new online self-quiz added for each chapter, a “Confidence Checklist” for students to use prior to each speech (Ch. 2), a new section on critical listening (Ch. 3), a reorganized Chapter 7 with new research on using PowerPoint® and bullets as well as new figures to illustrate quality visual aids, and a new section on “Believable Speakers” highlighting Jeff Bezos, Brian Cox, and Jane McGonigal (Ch. 8).
  • Critical thinking is emphasized throughout the text in several ways; for instance, through “Active Critical Thinking” questions at the end of each major heading, “Flash Back” boxes that present advice given by famous Greek and Roman rhetoricians, and “Flash Forward” features that encourage students to relate the historical “Flash Back” information to present day public speaking.
  • Learning objectives focus students' attention on important concepts as they read.
  • “Speaking to Make a Difference” boxes in select chapters feature brief essays about speechmakers throughout history and in current events who have made an impact on society, illustrating to students the effect of successful speech making. Speakers include J.K. Rowling, First Lady Michelle Obama, Steve Jobs, and John F. Kennedy. Included with each speech are the contextual information about each speaker and the speaking occasion, an excerpt from the speech, a brief analysis of the speech, and questions for discussion. Most of the speeches are available in video format online-links are provided.
  • Text and video sample speeches as well as sample speech outlines provide fresh perspectives and give students solid examples to model. An appendix of sample student speeches includes complete text, visual aids, presentation outlines, and speaking outlines for each speech. Non-native English speakers benefit from suggestions on handling pronunciation and accent anxiety, and all students can benefit from the text's material on outlining, which provides a solid foundation in this fundamental process.
  • The text is integrated with Speech Builder Express 3.0, a dynamic Web-based speech outlining and organizing tool that acts like an online speech tutor to guide students through the entire speech development process: choosing a topic, selecting an organization pattern, and incorporating visual aids and strategies for effective delivery. The tool can be accessed through CourseMate.
  • The Quick Start Guide at the beginning of the text enables students to “hit the ground running,” offering a useful reference when preparing speeches. The guide provides a clear discussion of speech types, including references to impromptu and extemporaneous speaking. Each book chapter includes a reminder that shows students how the Quick Start Guide relates to its topics, helping students identify the skills they need to complete a speech successfully. The guide now includes QR codes that allow students to use a mobile device to view videos designed to help improve their speaking abilities.
  • This value-priced text is accompanied by a wealth of teaching and learning resources, an Instructor's Manual, PowerPoint® lecture slides, teaching tips, sample speeches and outlines, and more. The book-specific website, CourseMate (including the MindTap™ Reader interactive eBook), houses a variety of sample student speeches that demonstrate effective public speaking.
  • Highly praised for her up-to-date coverage of the use of technology in the speech-making process, the author provides thorough information about using the Internet for research and adapting electronic presentation aids to the audience. “Technology Tip for Speakers” boxes throughout the text provide practical advice for incorporating digital technologies into the speech-making process.
  • “Test Your Knowledge” quizzes, chapter outlines, chapter summaries, practice suggestions, and other pedagogical elements give students practical guidance as they work through the text, helping them improve their public speaking skills every step of the way. Key terms are identified at the end of each chapter. Sample student speeches include complete text, visual aids, presentation outlines, and speaking outlines.
  • End-of-chapter “Personal Skill Building” and “Collaborative Skill Building” activities promote critical thinking and offer practice opportunities for individuals, students working in small groups, and the class as a whole.
Part I: FOUNDATIONS.
1. Public Speaking: Let's Start Speaking Now.
2. Building Speaker Confidence.
3. Listening: What Speakers and Listeners Should Know.
4. Public Speaking: Make Ethics and Technology Work for You.
Part II: PREPARING AND PRESENTING.
5. Analyzing Your Audience and Selecting a Really Great Topic.
6. Researching, Organizing, and Outlining Your Topic.
7. Interesting Visual and Verbal Supporting Materials.
8. Effective Delivery.
Part III: THREE TYPES OF SPEECHES.
9. Informative Speaking.
10. Persuasive Speaking.
11. Special Occasion Speaking.
12. Team Presentations.
MindTap
Each MindTap product offers the full, mobile-ready textbook combined with superior and proven learning tools at one affordable price. Students who purchase digital access can add a print option at any time when a print option is available for their course.

This Cengage solution can be seamlessly integrated into most Learning Management Systems (Blackboard, Brightspace by D2L, Canvas, Moodle, and more) but does require a different ISBN for access codes. Please work with your Cengage Learning Consultant to ensure the proper course set up and ordering information. For additional information, please visit the LMS Integration site.

Standalone Digital Access — Ultimate Value

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  • ISBN-10: 1285850882
  • ISBN-13: 9781285850887
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Digital Access + Print — Flexible Value

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  • ISBN-10: 1305614623
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  • ISBN-10: 1305359739
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Cengage provides a range of supplements that are updated in coordination with the main title selection. For more information about these supplements, contact your Learning Consultant.

FOR INSTRUCTORS

Cengage Learning Testing, powered by Cognero Instant Access

ISBN: 9781285978260

Instructor's Companion Web Site

ISBN: 9781285864136
This website for instructors includes customizable Microsoft® PowerPoint® lecture slides covering key concepts from the text, images from the text, videos, and the Instructor's Resource Manual. You'll also find Cengage Learning Testing Powered by Cognero®, a flexible, online system that allows you to author, edit, and manage test bank content from the text as well as from multiple Cengage Learning solutions; create multiple test versions in an instant; and deliver tests from your LMS, your classroom, or wherever you want.

CourseMate with SpeechBuilder Express™ 3.0, InfoTrac®, 1 term (6 months) Instant Access

ISBN: 9781285446837
Interested in a simple way to complement your text and course content with study and practice materials? Cengage Learning's CourseMate brings course concepts to life with interactive learning, study, and exam preparation tools that support the printed textbook. CourseMate includes access to a dynamic eBook, interactive video activities, SpeechBuilder Express™ 3.0 speech-outlining program, the InfoTrac® College Edition online library, and more. Watch student comprehension soar as your class works with the printed textbook and the textbook-specific website. The accompanying instructor website offers access to password-protected resources such as an electronic version of the Instructor's Manual and PowerPoint® slides.

FOR STUDENTS

CourseMate with SpeechBuilder Express™ 3.0, InfoTrac®, 1 term (6 months) Instant Access

ISBN: 9781285446837
The more you study, the better the results. Make the most of your study time by accessing everything you need to succeed in one place. Read your textbook, take notes, review flashcards, watch videos, and take practice quizzes-online with CourseMate. You'll also have access to interactive video activities, SpeechBuilder Express™ 3.0 speech-outlining program, the InfoTrac® College Edition online library, and more. Go to CengageBrain.com.