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Cengage Advantage Books: Building a Speech 8th Edition

Sheldon Metcalfe

  • Published
  • Previous Editions 2010, 2007, 2004
  • 432 Pages

Overview

With 19 chapters organized into five units, BUILDING A SPEECH, 8th EDITION guides students through the step-by-step process of developing public speaking skills through observation, peer criticism, personal experience and instructor guidance. Readings and exercises help students draft informative and persuasive speeches and improves their research and speechwriting skills. Topics such as apprehension and listening help students realize that they are not alone in their struggle to find the confidence to speak in public. BUILDING A SPEECH is grounded in the philosophy that students can master the steps of speech construction when provided with a caring environment, clear direction, and creative examples. Plus, this new Eighth Edition of BUILDING A SPEECH -- A Cengage Advantage Book -- continues the tradition of providing proven texts at lower prices.

Sheldon Metcalfe, Catonsville Community College

Dr. Metcalfe is the Chair of the Communications Department at the Community College of Baltimore County. He has taught the basic speech course for over 30 years. He is the author of two interactive CD-ROMs on speech training, a videodisc, and the Instructor's Manual to BUILDING A SPEECH, Seventh Edition. In addition to teaching, Dr. Metcalfe is a licensed private pilot, enjoys motorcycling during the warmer months, and playing the piano.
  • "Understanding and Reducing Your Apprehension" is now presented as Chapter 2 to help students handle this anxiety early in the course.
  • Chapter 1, "Introducing the Study of Public Speaking," includes a new discussion of past and present speakers who have influenced our modern world.
  • Boxed Examples have been updated in most chapters, and include topics such as political lightening rods Nancy Pelosi and Sarah Palin and how public perception has changed over time regarding the policies and actions of these controversial political women.
  • Chapter 6, "Considering the Ethics of Public Speaking," includes updated examples of the ethical lapses of prominent speakers in business and politics.
  • In Chapter 9, "Choosing Supporting Materials," polls, studies, and startling statistics are more clearly clarified and indicated.
  • Terminology in the electronic media section has been updated and revised to help student speakers understand how current advancements such as audience response systems, document cameras, whiteboards, touch screens, and file capturing can help speakers create visuals more easily and stimulate added interest among listeners.
  • A five-unit structure organizes the text into comprehensible, useful material that helps students craft and present a variety of speech types.
  • Short readings throughout the text provide quick examples of topics of discussion.
  • Lists of Chapter Objectives and Key Terms open each chapter.
  • End-of-chapter "Skill Builders" boxed feature summarizes the chapter and asks students to consider what they've learned.
  • A step-by-step, building block approach characterizes this text.
  • A five-unit structure organizes the text into comprehensible, useful material that helps students craft and present a variety of speech types.
  • A step-by-step, building block approach characterizes this text.
UNIT 1: E Surveying the Landscape.
1. Introducing the Study of Public Speaking. 
2. Understanding and Reducing Your Apprehension.
3. Building Your First Speech.
4. Analyzing Your Audience.
5. Improving Your Listening Skills.
6. Considering the Ethics of Public Speaking.
UNIT II: Preparing the Foundation.
7. Selecting the Topic and Purpose.
8. Conducting Research.
9. Choosing Supporting Materials.
UNIT III: Creating the Structure.
10. Organizing the Body of the Speech.
11. Selecting the Introduction and Conclusion.
UNIT IV: Refining the Appearance.
12. Using Audiovisual Aids.
13. Considering Language.
14. Developing the Delivery.
UNIT V: Considering Different Types of Structures.
15. Speaking to Inform.
16. Speaking to Persuade.
17. Speaking to Persuade: Motivating Audiences.
18. Speaking for Special Occasions.
19. Speaking in Groups.

Textbook Only Options

Traditional eBook and Print Options

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  • ISBN-10: 1133973841
  • ISBN-13: 9781133973843
  • STARTING AT $15.49

  • ISBN-10: 1111348375
  • ISBN-13: 9781111348373
  • Bookstore Wholesale Price $93.75
  • RETAIL $124.95

"Building a Speech gives very thorough coverage to some speech areas that are neglected by other textbooks. It has a "reader friendly" writing style and a great chapter on conducting research."

"It is concise, it is inexpensive, and it covers the basic elements of the course in a fairly simple manner."

"Practical and yet grounded, this text is a good overall fit for nearly any public speaking course, regardless of approach."

Cengage provides a range of supplements that are updated in coordination with the main title selection. For more information about these supplements, contact your Learning Consultant.

FOR INSTRUCTORS

Intructor's Resource Manual

ISBN: 9781133489719
Streamline and maximize the effectiveness of your course preparation with suggestions for developing a course syllabus, chapter outlines, class-tested activities and exercises, technology resources, test items (true/false, multiple-choice, fill-in-the-blank, essays, and assessments), and more. Each chapter also includes a list of key terms with definitions; suggestions for individual, group, and class activities; and innovative ways to present relevant concepts in each chapter, such as homework assignments, role plays, lecture ideas, and audiovisual suggestions.

Speech Builder Express, InfoTrac, 1 term (6 months) Instant Access

ISBN: 9781133489764
Instant Access Code provides access to products to support the entire speech building process. InfoTrac Colledge edition helps students research topics, and Speech Builder Express coaches students through the outlining process.

PowerLecture with ExamView®

ISBN: 9781133490555

FOR STUDENTS

Speech Builder Express, InfoTrac, 1 term (6 months) Instant Access

ISBN: 9781133489764
Instant Access Code provides access to products to support the entire speech building process. InfoTrac Colledge edition helps you research topics, and Speech Builder Express coaches you through the outlining process.