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Cengage Advantage Books: Building a Speech 7th Edition

Sheldon Metcalfe

  • Published
  • Previous Editions 2007, 2004, 2001
  • 416 Pages


CENGAGE ADVANTAGE BOOKS: BUILDING A SPEECH, Seventh Edition, continues the tradition of providing proven texts at lower prices. With 20 chapters organized into five units, BUILDING A SPEECH guides students through the step-by-step process of developing public speaking skills through observation, peer criticism, personal experience and instructor guidance. Readings and exercises provide assistance in drafting informative and persuasive speeches as well as improving research and speechwriting skills. The text's conversational style aims to both interest and motivate students. Topics such as apprehension and listening provide a positive learning environment and help students to realize that they are not alone in their struggle to find the confidence to speak in public. It is grounded in the philosophy that students can master the steps of speech construction if provided with a caring environment, clear direction, and creative examples.

Sheldon Metcalfe, Catonsville Community College

Dr. Metcalfe is the Chair of the Communications Department at the Community College of Baltimore County. He has taught the basic speech course for over 30 years. He is the author of two interactive CD-ROMs on speech training, a videodisc, and the Instructor's Manual to BUILDING A SPEECH, Seventh Edition. In addition to teaching, Dr. Metcalfe is a licensed private pilot, enjoys motorcycling during the warmer months, and playing the piano.
  • Because of the variability in the working environment, the text introduces a new section on careers in Chapter 2, "Building Your First Speech," to help students research various professions and develop a speech on a specific career topic. Also new to the chapter is a sample career speech "Careers in Anthropology," written by an honors student in the basic speech course.
  • In addition to the career speech, a new speech on ethics, "Practice, Practice, Practice: Knowing Is Not The Same Thing As Doing," by Thomas C. Stewart, is presented in Chapter 6, "Considering the Ethics of Public Speaking." In addition, another new student speech titled, "The Flag Raisings on Iwo Jima," appears in Chapter 9, "Choosing Supporting Materials."
  • The revised Chapter 8, "Conducting Research," includes a comprehensive discussion of library databases, useful web addresses for credible resources, and comprehensive citations showing online library databases, the Internet, and traditional resources. The chapter also includes an updated example of plagiarism to help students understand the serious nature of this intellectual infringement.
  • Examples and chapter introductions have been updated throughout the text and incorporate current events such as the presidential campaign of 2008 (Chapters 3 and 13), the tragic massacre at Virginia Tech (Chapter 18), and illegal immigration (Chapter 16).
  • A new Topic Finder list is included at the end of the book to help students gather ideas for informative and persuasive speeches.
  • Metcalfe incorporates clear discussions of issues related to gender and cultural diversity, group-related exercises, detailed cases and illustrations for classroom analysis, sample speeches, and updated examples throughout the text.
  • The text continues to include the popular chapter on apprehension, the important chapter on ethics, and the helpful presentation of alternative introductions and conclusions.
  • The revised Chapter 2, "Building Your First Speech," helps students prepare for their first speech early on in the text.
  • The text provides comprehensive coverage of public speaking skills, theories and opportunities for application in a reader-friendly format at a student-friendly price.
  • The reviewer-praised conversational writing style connects with students, keeps them engaged, and helps them see that public speaking is part of their everyday lives.
  • The text continues to offer chapters and guidelines for major informative and persuasive speaking assignments, present information about recent technologies in research and audiovisual aids, and provide interesting sample speeches.
1. Introducing the Study of Public Speaking.
2. Building Your First Speech.
3. Analyzing Your Audience.
4. Improving Your Listening Skills.
5. Understanding and Reducing Your Apprehension.
6. Considering the Ethics of Public Speaking.
7. Selecting the Topic and Purpose.
8. Conducting Research.
9. Choosing Supporting Materials.
10. Organizing the Body of the Speech.
11. Selecting the Introduction and Conclusion.
12. Using Audiovisual Aids.
13. Considering Language.
14. Developing the Delivery.
15. Speaking to Inform.
16. Speaking to Persuade.
17. Speaking to Persuade: Motivating Audiences.
18. Speaking for Special Occasions.
19. Speaking in Groups.

Textbook Only Options

Traditional eBook and Print Options

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  • ISBN-10: 1133375812
  • ISBN-13: 9781133375814
  • STARTING AT $13.49

  • ISBN-10: 0495567574
  • ISBN-13: 9780495567578
  • Bookstore Wholesale Price $56.25
  • RETAIL $74.95

Cengage provides a range of supplements that are updated in coordination with the main title selection. For more information about these supplements, contact your Learning Consultant.


Intructor's Resource Manual

ISBN: 9781133489719
Streamline and maximize the effectiveness of your course preparation with suggestions for developing a course syllabus, chapter outlines, class-tested activities and exercises, technology resources, test items (true/false, multiple-choice, fill-in-the-blank, essays, and assessments), and more. Each chapter also includes a list of key terms with definitions; suggestions for individual, group, and class activities; and innovative ways to present relevant concepts in each chapter, such as homework assignments, role plays, lecture ideas, and audiovisual suggestions.

Speech Builder Express, InfoTrac, 1 term (6 months) Instant Access

ISBN: 9781133489764
Instant Access Code provides access to products to support the entire speech building process. InfoTrac Colledge edition helps students research topics, and Speech Builder Express coaches students through the outlining process.

PowerLecture with ExamView®

ISBN: 9781133490555


Speech Builder Express, InfoTrac, 1 term (6 months) Instant Access

ISBN: 9781133489764
Instant Access Code provides access to products to support the entire speech building process. InfoTrac Colledge edition helps you research topics, and Speech Builder Express coaches you through the outlining process.