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Catering, Sales and Convention Services 1st Edition

Ahmed Ismail

  • Published
  • 256 Pages

Overview

Catering and Convention Services is a new introductory text designed for students interested in a catering and convention planning career. It covers hotel event planning, menu planning, customer service, local catering, group catering, functional space requirements, set-up standards, plate presentation, cost analysis, internal and external communication guidelines, and effective forecasting. Students will also learn intuitive listening skills, staff and time managing skills and organizational skills.

Ahmed Ismail, Indiana University/Purdue University-Indianapolis Campus

Ahmed Ismail holds a B.A in Management from Adolphus College. His experiences in the hospitality industry inlcude Hotel Sales and Operations, Front Desk Supervision and Accounting Supervision. He has received numerous industry awards, including the NCAA Contribution Award for Hospitality, and the Bill Tiefel Hospitality Award, which he received twice.
  • In-depth explanations and hands-on examples provide students with the day-to-day functions and activities involved with catering and convention planning
  • End-of-chapter questions and discussion exercises reinforce the information in the text
  • Charts and graphs have been incorporated to more clearly illustrate the theories of catering and convention services
INTRODUCTION. CHAPTER 1: Action Triangle Selling for Catering and Convention. CHAPTER 2: Event Planning. CHAPTER 3: Menu Planning. CHAPTER 4: Communication. CHAPTER 5: Golden Nuggets. CHAPTER 6: Visionary Customer Service. CHAPTER 7: Deployment. GLOSSARY. INDEX.

Textbook Only Options

Traditional eBook and Print Options

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  • ISBN-10: 0766800377
  • ISBN-13: 9780766800373
  • Bookstore Wholesale Price $222.25
  • RETAIL $295.95

Cengage provides a range of supplements that are updated in coordination with the main title selection. For more information about these supplements, contact your Learning Consultant.

FOR INSTRUCTORS

Catering, Sales and Convention Services

ISBN: 9780766800373
Catering and Convention Services is a new introductory text designed for students interested in a catering and convention planning career. It covers hotel event planning, menu planning, customer service, local catering, group catering, functional space requirements, set-up standards, plate presentation, cost analysis, internal and external communication guidelines, and effective forecasting. Students will also learn intuitive listening skills, staff and time managing skills and organizational skills.

Instructor's Manual

ISBN: 9780766811638

FOR STUDENTS

Catering, Sales and Convention Services

ISBN: 9780766800373
Catering and Convention Services is a new introductory text designed for students interested in a catering and convention planning career. It covers hotel event planning, menu planning, customer service, local catering, group catering, functional space requirements, set-up standards, plate presentation, cost analysis, internal and external communication guidelines, and effective forecasting. Students will also learn intuitive listening skills, staff and time managing skills and organizational skills. Features: -in-depth explanations and hands-on examples cover the day-to-day functions and activities involved in catering and convention planning -end-of-chapter questions and discussion exercises reinforce the information in the text -charts and graphs have been incorporated to more clearly illustrate the theories of catering and convention services