BUSN 9th Edition

Marcella Kelly | Chuck Williams

  • Copyright 2017
  • Published
  • Available with:
  • 4LTR Online

Standalone Digital Access — Ultimate Value

Instant Access to the full, mobile-ready textbook combined with superior online learning tools

Product Details

Starting at $75.00

Overview

BUSN 9 offers multiple options including an easy-reference, print component with Chapter Review Cards, and an online experience. New for this edition, students explore BUSN anywhere with BUSN Online! With the intuitive StudyBits™ functionality, students study better and can monitor their own progress. Coupled with course management, assessment, and analytics for instructors, BUSN with BUSN Online engages students of all generations and learning styles, and integrates into your Introduction to Business course. BUSN features interactive assessment content within the Online narrative that allows the students to review concepts and test their understanding – students can review and remain in the Online experience and receive immediate feedback.

Meet the Author

Marcella Kelly, Santa Monica College

Marcella Kelly teaches the Introduction to Business course at Santa Monica College. In addition to her well-recognized expertise in the areas of marketing and management, Ms. Kelly has extensive industry experience in today’s business environment. Ms. Kelly earned her master’s degree from UCLA and balances her firsthand business experience with strong teaching credentials built through years of experience in the classroom.

Chuck Williams, Butler University

Dr. Chuck Williams is a Professor of Management in the Andre B. Lacy School of Business, formerly known as the College of Business, at Butler University. Dr. Williams previously served as Dean of the College of Business at Butler University, Dean of Eberhardt School of Business at the University of the Pacific, and Associate Professor of Management at the M.J. Neeley School of Business at Texas Christian University. Dr. Williams has also served as Associate Dean and Chair of Management and has taught at Michigan State University and Oklahoma State University. Dr. Williams received his BA in psychology from Valparaiso University. He specialized in organizational behaviour, human resources, and strategic management while earning his MBA and PhD in business administration from Michigan State University. His research interests include employee recruitment and turnover, performance appraisal, and employee training and goal setting. Dr. Williams has published research in the Journal of Applied Psychology, the Academy of Management, Human Resource Management Review, Personnel Psychology, and the Organizational Research Methods Journal. He was a member of the Journal of Management’s editorial board and currently serves as a reviewer for numerous other academic journals. He was also webmaster for the Research Methods Division of the Academy of Management.

Digital Platforms

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4LTR Press Online allows students to study how and when they want with easy exploration of the content anywhere−including on a smartphone! Using the innovative StudyBoard, students can collect notes and StudyBits™ throughout the product and personalize their study time.

Product Details

Features & Benefits

  • Chapter highlight boxes serve as excellent introductions to key concepts and ideas discussed within a given chapter.
  • Exposition assessment content allows the student to take and complete interactive problems (matching, fill-in-the-blank, drag and drop, etc.) all within the chapter narrative.
  • What Would You Do Cases within the Highlight Boxes present students with a real-world business situation and then take them further into the Online experience where they will learn about the solution to the problem.
  • Every 4LTR Press solution comes complete with an engaging print textbook, tear-out review cards, an interactive digital solution, which offers study tools and the full text narrative, all delivered and influenced by a deep understanding of student’s workflow and learning styles. Available as print with online, print only, or online only, students have their choice of format all at the same affordable price.
  • Shorter, comprehensive chapters in a modern design present content in a more engaging and accessible format that increases the number of students who read the chapter without minimizing coverage for your course.
  • Tear-Out Review Cards at the back of the Student Editions provide students a portable study tool containing all of the pertinent information for class and test preparation.
  • Revised and new quiz content will provide students with strong, applicable questions to the content they are reading and studying in their Introduction to Business course.

Table of Contents

TABLE OF CONTENTS

Part I: THE BUSINESS ENVIRONMENT
1. Business Now: Change is the Only Constant
2. Economics: The Framework of Business
3. The World Marketplace: Business Without Borders
4. Business Ethics & Social Responsibility: Doing Well by Doing Good
5. Business Communication: Creating & Delivering Messages That Matter
Part II: CREATING A BUSINESS.
6. Business Formation: Choosing the Form that Fits
7. Small Business & Entrepreneurship: Economic Rocket Fuel
Part III: FINANCING A BUSINESS
8. Accounting: Decision Making By the Numbers
9. Finance: Acquiring & Using Funds to Maximize Value
10. Securities Markets: Trading Financial Resources
Part IV: MARKETING A BUSINESS
11. Marketing: Building Profitable Customer Connections
12. Product and Promotion: Creating and Communicating Value
13. Distribution and Pricing: Right Product, Right Person, Right Place, Right Price
Part V: MANAGING A BUSINESS.
14. Management, Motivation, and Leadership: Bringing Business to Life
15. HRM: Building a Top Quality Workforce
16. Managing Information & Technology: Finding New Ways to Learn and Link
17. OM: Putting it All Together
Appendix: Personal Finance
Online Appendix 1: Labor Unions and Collective Bargaining
Online Appendix 2: Business Law
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Services

Engagement Services

At Cengage, our top priority is taking care of you and your students and making sure that you have a successful experience with our products. Your personalized support team will design a customized training and development program to ensure you and your students are ready hit the ground running.

  • Online or on-ground training
  • scheduled at your convenience.
  • Instructional videos and handouts to get your students registered in minutes.
  • Proactive check-ins from your personal Digital Solutions Coordinator to ensure things are running smoothly.
  • US-based technical support available around-the-clock via phone and online chat (plus online self-service!).

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Supplements

Cengage provides a range of supplements that are updated in coordination with the main title selection. For more information about these supplements, contact your Learning Consultant.

FOR INSTRUCTORS

Instructor’s Companion Website

ISBN: 9781305497337
Everything you need for your course in one place! This collection of book-specific lecture and class tools is available online via www.cengage.com/login. Access and download PowerPoint presentations, images, instructor’s manual, and more.

Cengage Learning Testing, powered by Cognero Instant Access

ISBN: 9781305860889
Cengage Learning Testing Powered by Cognero® is a flexible, online system that allows you to: import, edit, and manipulate content from the text's test bank or elsewhere, including your own favorite test questions; create multiple test versions in an instant; and deliver tests from your LMS, your classroom, or wherever you want. Every question has undergone a series of accuracy checks and anti-piracy reviews, as well as a multi-point inspection to remove weak question options (e.g. all answers are correct), sharpen ambiguous questions, and ensure balanced coverage of major course concepts, difficulty levels, and Bloom’s Taxonomy. The test bank questions form the basis for the assessments in the BUSN Online product, and are different from the Practice Quizzes available for students.

FOR STUDENTS

Cengage Learning Write Experience 2.0 Powered by MyAccess, 1 term (6 months) Instant Access

ISBN: 9781337290463