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Business Research Methods 8th Edition

William G. Zikmund, Barry J. Babin, Jon C. Carr, Mitch Griffin

  • Published
  • Previous Editions 2003, 2000, 1997
  • 696 Pages

Overview

This best-selling text continues in its eighth edition to provide the most current and comprehensive coverage of business research. Its student-friendly design contains numerous examples illustrating real-world research in management, marketing, finance, accounting, and other business areas. BUSINESS RESEARCH METHODS, 8E, is the ideal text for undergraduate and first year MBA courses in marketing, management, or quantitative studies.

William G. Zikmund, Oklahoma State University

William G. Zikmund, Ph.D., was a professor of marketing at Oklahoma State University until his death in 2002. He received his bachelor of science degree in marketing from the University of Colorado, a master of science degree from Southern Illinois University, and a Ph.D. in business administration with a concentration in marketing from the University of Colorado. Professor Zikmund worked in marketing research for Conway/Millikin Company and Remington Arms Company before beginning his academic career, and he had extensive consulting experience with business and not-for-profit organizations. Professor Zikmund published dozens of articles and papers in a diverse group of scholarly journals, including the JOURNAL OF MARKETING, ACCOUNTING REVIEW, and the JOURNAL OF APPLIED PSYCHOLOGY. He was the author of the successful textbooks EXPLORING MARKETING RESEARCH, BUSINESS RESEARCH METHODS, MARKETING, and EFFECTIVE MARKETING, as well as a work of fiction: A CORPORATE BESTIARY. Professor Zikmund was a member of several professional organizations, including the American Marketing Association, the Academy of Marketing Science, the Association for Consumer Research, the Society for Marketing Advances, the Marketing Educators¿ Association, and the Association of Collegiate Marketing Educators. He served on the editorial review boards of the JOURNAL OF MARKETING EDUCATION, MARKETING EDUCATION REVIEW, JOURNAL OF THE ACADEMY OF MARKETING SCIENCE, and JOURNAL OF BUSINESS RESEARCH. Professor Zikmund was an accomplished educator who strived to be creative and innovate in the classroom, and his books have been used in universities in Europe, Asia, Africa, South America, and North America, reaching more than a half million students worldwide.

Barry J. Babin, Louisiana Tech University

Barry J. Babin has authored over 70 research publications in some of the most prestigious research periodicals, including the JOURNAL OF MARKETING, THE JOURNAL OF CONSUMER RESEARCH, THE JOURNAL OF BUSINESS RESEARCH, THE JOURNAL OF RETAILING, PSYCHOLOGICAL REPORTS, PSYCHOLOGY AND MARKETING, and THE JOURNAL OF THE ACADEMY OF MARKETING SCIENCE, among others. Babin is currently Max P. Watson, Jr., Professor of Business and chair of the department of marketing and analysis at Louisiana Tech University. He has won numerous honors for his research, including the Louis K. Brandt Faculty Research Award from the University of Southern Mississippi (on three occasions), the 1996 Society for Marketing Advances (SMA) Steven J. Shaw Award, the 1997 Omerre Deserres Award for Outstanding Contributions to Retail and Service Environment Research, and the Academy of Marketing Science’s Harold W. Berkman Distinguished Service Award. He is a former president of the Academy of Marketing Sciences and the Society of Marketing Advances, and he currently serves the marketing editor for the JOURNAL OF BUSINESS RESEARCH. Babin’s research focuses on the effect of the service environment in creating value for employees and customers. His expertise is in building and understanding value that leads to long-lasting, mutually beneficial relationships with employees and customers. His primary teaching specialties involve consumers and service quality, marketing research, and creative problem solving. A frequent international lecturer, he has presented in Australia, South Korea, France, Germany, New Zealand, South Africa, Canada, Sweden, and the United Kingdom.

Jon C. Carr, Texas Christian University

Jon is an Assistant Professor in the Department of Management at TCU where he teaches courses in the area of New Ventures and Organizational Behavior. He previously taught at the University of Southern Mississippi. He has pulished articles in journals such as Entrepreneurship Theory & Practice, Journal of Management, and the Journal of Business Research.

Mitch Griffin, Bradley University

Mitch is an Associate Professor of Management at Bradley University. Mitch has previous teaching experience at Southern Illinois University, the University of Minnesota, and Louisiana State University. His current teaching interests include Principles of Marketing, Pricing and Product Strategies, Sales Management, Marketing Research, and Advanced Marketing Research. In recognition of his teaching, Dr. Griffin received the Foster College of Business Administration 1994 Midwest Grain Products Inc. Outstanding Teaching Award. His research has appeared in the Journal of Consumer Research, Journal of Retailing, Journal of the Academy of Marketing Science, Journal of Business Research, Journal Of Consumer Affairs, Journal of Satisfaction, Dissatisfaction and Complaining Behavior, Journal of Nonprofit and Public Sector Marketing, and Advances in Consumer Research.
  • Survey This Feature – Students respond to an online questionnaire hosted using Qualtrics software. The questionnaire involves students’ opinions, activities and interests regarding numerous eveyday behaviors ranging from study habits to involvement with social networking. The resuting data are made available to instructors and students. In the early chapters, this feature is useful for critiquing the way questionnaires are constructed and how research hypotheses are addressed in a questionnaire. In later chapters, students can use the data to respond to real research questions about other students. Students also get access to Qualtrics to design their own questionnaires.
  • New examples of business applications varying across business disciplines.
  • New Chapter Vignettes—Each chapter opens with a story relevant to the material featured in that particular chapter. Some of these vignettes involve famous brands and companies, so the reader may well be familiar with some of the topics. Other vignettes involve “slice of life” stories describing a businessperson’s struggle to make smart decisions and demonstrate how research is intertwined with this struggle. The 9th Edition included all new vignettes and the 10th Edition includes about 1/3 new vignettes with updates to the others.
  • Increased Global Coverage—The examples and illustrations make much greater use of international business.
  • Expanded coverage of Internet Research tools.
  • Tagged Ethics and Internet Exercise Questions New author team.
  • Tips of the Trade.
  • Survey This!
  • New end of chapter comprehensive cases.
  • Concise Learning Objectives.
PART 1: INTRODUCTION.
Chapter 1 The Role of Business Research.
Chapter 2 Information Systems and Knowledge Management.
Chapter 3 Theory Building.
Chapter 4 The Business Research Process: An Overview.
Chapter 5 The Human Side of Business Research: Organizational and Ethical Issues.

PART II: BEGINNING STAGES OF THE RESEARCH PROCESS.
Chapter 6 Problem Definition: The Foundation of Business Research.
Chapter 7 Qualitative Research Tools.
Chapter 8 Secondary Data Research in a Digital Age.

PART III: RESEARCH METHODS FOR COLLECTING PRIMARY DATA.
Chapter 9 Survey Research: An Overview.
Chapter 10 Survey Research: Communicating with the Respondents.
Chapter 11 Observation Methods.
Chapter 12 Experimental Research.

PART IV: MEASUREMENT CONCEPTS.
Chapter 13 Measurement and Scaling Concepts.
Chapter 14 Attitude Measurement.
Chapter 15 Questionnaire Design.

PART V: SAMPLING AND FIELDWORK.
Chapter 16 Sampling Design and Procedures.
Chapter 17 Determination of Sample Size: A Review of Statistical Theory.
Chapter 18 Fieldwork.

PART VI: DATA ANALYSIS AND PRESENTATION.
Chapter 19 Editing and Coding: Transforming Raw Data into Information.
Chapter 20 Basic Data Analysis: Descriptive Statistics.
Chapter 21 Univariate Statistical Analysis.
Chapter 22 Bivariate Statistical Analysis: Differences Between Two Variables.
Chapter 23 Bivariate Statistical Analysis: Measures of Association.
Chapter 24 Multivariate Statistical Analysis.
Chapter 25 Communicating the Research Results: Report Generation, Oral Presentation, and Follow-Up.

PART VII: CRITICAL THINKING CASES.

Textbook Only Options

Traditional eBook and Print Options

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  • ISBN-10: 1439080674
  • ISBN-13: 9781439080672
  • Bookstore Wholesale Price $274.50
  • RETAIL $364.95

Cengage provides a range of supplements that are updated in coordination with the main title selection. For more information about these supplements, contact your Learning Consultant.

FOR INSTRUCTORS

Instructor's Resource CD-ROM

ISBN: 9781133190967
The Instructor’s Resource CD-ROM contains valuable instructor resources on one easy-to-use CD: the test bank, ExamView testing software, the instructor’s manual (includes comprehensive lecture outlines, solutions to all assignments, and case solutions), PowerPoint presentation slides, video instructor’s manual, and dada sets for cases. The data sets match several end-of-chapter exercises and different case analyses. The data are provided both in Excel files, allowing great flexibility to be used with many programs, and in SPSS files, which are ready to use with SPSS. Students may download the datasets online.

Video

ISBN: 9781133273974

WebTutor™ on Blackboard® with eBook on Gateway Instant Access Code

ISBN: 9781133317029

WebTutor™ on WebCT™ with eBook on Gateway, 1 term (6 months) Instant Access

ISBN: 9781133317036

FOR STUDENTS

WebTutor™ on Blackboard® with eBook on Gateway Instant Access Code

ISBN: 9781133317029
Succeed in your business research course with this anytime, anywhere customized learning solution that reinforces and clarifies complex concepts, provides online quizzes with instant feedback and other online learning tools, and keeps you connected to your textbook, instructor, and classmates.

WebTutor™ on WebCT™ with eBook on Gateway, 1 term (6 months) Instant Access

ISBN: 9781133317036
Succeed in your business research course with this anytime, anywhere customized learning solution that reinforces and clarifies complex concepts, provides online quizzes with instant feedback and other online learning tools, and keeps you connected to your textbook, instructor, and classmates.