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New

Business MindTap V2.0 0th Edition

William M. Pride | Robert J. Hughes | Jack R. Kapoor

  • Published

Available With :

  • MindTap

Standalone Digital Access — Ultimate Value

Instant Access to the full, mobile-ready textbook combined with superior online learning tools

Product Details

Starting at $96.00

Digital Access + Print —
Flexible Value

Digital Access plus a print version of the textbook available for students on Day One

Product Details

Starting at $95.95

MindTap
Each MindTap product offers the full, mobile-ready textbook combined with superior and proven learning tools at one affordable price. Students who purchase digital access can add a print option at any time when a print option is available for their course.

This Cengage solution can be seamlessly integrated into most Learning Management Systems (Blackboard, Brightspace by D2L, Canvas, Moodle, and more) but does require a different ISBN for access codes. Please work with your Cengage Learning Consultant to ensure the proper course set up and ordering information. For additional information, please visit the LMS Integration site.

Standalone Digital Access — Ultimate Value

Recommended and most popular

  • ISBN-10: 1337091073
  • ISBN-13: 9781337091077
  • Bookstore Wholesale Price $96.00
  • RETAIL $96.00

  • ISBN-10: 1337386367
  • ISBN-13: 9781337386364
  • Bookstore Wholesale Price $113.00
  • RETAIL $113.00

Digital Access + Print — Flexible Value

Recommended and most popular

  • ISBN-10: 1337380857
  • ISBN-13: 9781337380850
  • Bookstore Wholesale Price $72.00
  • RETAIL $95.95

Overview

Business MindTap® V2.0 allows students to use a "learn by doing" approach, creating an engaging course experience that helps them to better retain concepts and get the hands-on business decision-making practice they need for the real world. Through varied, interactive and purposeful activities, MindTap® Business V2.0 reflects how today's students want to learn -- and that's why it's successful.

William M. Pride, Texas A&M University

William Pride (Ph.D., Louisiana State University) is a professor of marketing in the Mays Business School, Texas A&M University. In addition to this text, he is co-author of a market-leading principles of marketing book. Dr. Pride's research interests include advertising, promotion, and distribution channels, and his research articles have appeared in major professional journals, such as the Journal of Marketing, the Journal of Marketing Research, the Journal of the Academy of Marketing Science, and the Journal of Advertising. Dr. Pride is a member of the American Marketing Association, Academy of Marketing Science, Society for Marketing Advances, and the Marketing Management Association. He has received the Marketing Fellow Award from the Society of Marketing Advances and the Marketing Innovation Award from the Marketing Management Association. Both of these are lifetime achievement awards.

Robert J. Hughes, Richland College, Dallas County Community Colleges

Robert J. Hughes (Ph.D., University of North Texas) specializes in business administration and college instruction. He has taught Introduction to Business for more than 35 years both on campus and online for Richland College, one of seven campuses that are part of the Dallas County Community College District. In addition to BUSINESS and FOUNDATIONS OF BUSINESS, published by Cengage Learning, he has authored college textbooks in personal finance and business mathematics and served as a content consultant for two popular national television series, "It's Strictly Business" and "Dollars & Sense: Personal Finance for the 21st Century." He is also the co-author of a new online Introduction to Business course for Dallas County Community Colleges that accompanies the FOUNDATIONS OF BUSINESS text. In addition, he is lead author for a business math project utilizing artificial intelligence and computer-assisted instruction funded by the ALEKS Corporation. He is active in many academic and professional organizations and has served as a consultant and investment adviser to individuals, businesses, and charitable organizations. Dr. Hughes is the recipient of three different Teaching in Excellence Awards at Richland College. According to Dr. Hughes, after 35 years of teaching Introduction to Business, the course is still exciting: "There's nothing quite like the thrill of seeing students succeed, especially in a course like Introduction to Business, which provides the foundation for not only academic courses, but also life in the real world."

Jack R. Kapoor, College of DuPage

Jack R. Kapoor (Ed.D., Northern Illinois University) is professor of business and economics in the Business and Technology Division at the College of DuPage, where he has taught Introduction to Business, Marketing, Management, Economics, and Personal Finance since 1969. He previously taught at Illinois Institute of Technology's Stuart School of Management, San Francisco State University's School of World Business, and other colleges. Professor Kapoor was awarded the Business and Services Division's Outstanding Professor Award. He has also served as an Assistant National Bank Examiner for the U.S. Treasury Department and as an international trade consultant to Bolting Manufacturing Co., Ltd., Mumbai, India. Dr. Kapoor is known internationally as a coauthor of several textbooks, including FOUNDATIONS OF BUSINESS, 5E (Cengage Learning). He has served as a content consultant for the popular national television series "The Business File: An Introduction to Business" and has developed two full-length audio courses in business and personal finance. He has been quoted in many national newspapers and magazines, including USA Today, U.S. News & World Report, the Chicago Sun-Times, Crain's Small Business, the Chicago Tribune, and other publications. Dr. Kapoor has traveled around the world and has studied business practices in capitalist, socialist, and communist countries.

MindTap® is the digital learning solution that powers students from memorization to mastery. It gives you complete control of your course—to provide engaging content, to challenge every individual, and to build their confidence. Empower students to accelerate their progress with MindTap.

  • Content is presented in short, interactive, manageable chunks with concept checks that help students better retain the information they need to know.
  • Tying it all Together Exercises combines multiple LO’s from a single chapter & asks students to apply what they’ve learned to a business scenario.
  • You Make the Decision Activities challenge students to think critically by placing them in a scenario where they must make decisions for a company and experience the outcomes of their decisions. Students are led down a path depending on which decision they make. Their company may succeed or fail depending on their decisions!
  • Build and personalize your course by integrating your own content into the MindTap Reader using your own documents or pull from sources like RSS feeds, YouTube videos, websites, Google Docs and more. Control what content students see and when they see it with a learning path that can be used as-is or matched to your syllabus exactly.

Business MindTap V2.0

TABLE OF CONTENTS

Lesson 1: Exploring the World of Business and Economics.
Lesson 2: Being Ethical and Socially Responsible.
Lesson 3: Exploring Global Business.
Lesson 4: Choosing a Form of Business Ownership.
Lesson 5: Small Business, Entrepreneurship, and Franchises.
Lesson 6: Understanding the Management Process.
Lesson 7: Creating a Flexible Organization.
Lesson 8: Producing Quality Goods and Services.
Lesson 9: Attracting and Retaining the Best Employees.
Lesson 10: Motivating Employees and Teams.
Lesson 11: Enhancing Employee- Management Relations.
Lesson 12: Building Customer Relationships through Effective Marketing.
Lesson 13: Developing and Managing Products.
Lesson 14: Managing Distribution and Pricing.
Lesson 15: Developing Integrated Marketing Communication.
Lesson 16: Exploring Business Technology.
Lesson 17: Using Accounting and Financial Information.
Lesson 18: Understanding Money, Banking and Credit.
Lesson 19: Mastering Financial Management.
Lesson 20: Understanding Personal Finance and Investments.

Lesson: This is where the core content lives. It is made up of text, videos, interactive figures, and more because students prefer to learn content in manageable chunks, and learn by doing rather than strictly reading text narrative.

Tying it Together: These activities help connect and apply the concepts from the lesson with a series of questions that draw students through a relevant business situation--one scenario, all lesson concepts.

Assignment: Comprehensive assessment covering all lesson concepts. Question types include check boxes, multiple choice, and fill in the blank.

You Make the Decision: In 7 different lessons, students have the opportunity to choose their own adventure in these interactive, media-rich activities. Every decision impacts the outcome of the scenario, creating a unique business experience for each student.

Writing Activity: There are 6 scenario-based writing assessments that offer students point-of-need writing support and editing tools while automatically scoring submissions on a comprehensive rubric.

In the News: These are lesson-specific, timely articles that are written by introduction to business instructors, and include discussion questions. New articles flow into the learning path throughout the semester.

Study Tools: This folder contains popular student study resources like lecture slides, flashcards, and practice quizzes.

Training and Support

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Cengage provides a range of supplements that are updated in coordination with the main title selection. For more information about these supplements, contact your Learning Consultant.

FOR INSTRUCTORS

Cengage Learning Testing, powered by Cognero® Instant Access

ISBN: 9781305080898
Cengage Learning Testing, powered by Cognero® is a flexible, online system that allows you to import, edit, and manipulate content from the text’s test bank or elsewhere, including your own favorite test questions; create multiple test versions in an instant; and deliver tests from your LMS, your classroom, or wherever you want.