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MindTap Business Communication for Business English 12th Edition

Mary Ellen Guffey, Carolyn M. Seefer

  • Published
Starting At 99.00 See pricing and ISBN options

Overview

MindTap® Business Communication for Guffey/Seefer’s Business English, 12th Edition is the digital learning solution that powers students from memorization to mastery. It gives you complete control of your course—to provide engaging content, to challenge every individual, and to build their confidence. Empower students to accelerate their progress with MindTap. MindTap: Powered by You. MindTap gives you complete ownership of your content and learning experience. MindTap helps create confident, professional communicators as students develop the language and grammar skills they need to thrive in today’s digital workplace. Using the same trusted three-level approach from Business English, MindTap challenges students to build from learning basic concepts that are broken into manageable segments as they identify and correct errors and apply their newly acquired skills.

Mary Ellen Guffey, Los Angeles Pierce College

A dedicated professional, Mary Ellen Guffey has taught business communication and business English topics for more than 35 years. She received a bachelor’s degree, summa cum laude, from Bowling Green State University; a master’s degree from the University of Illinois; and a doctorate in business and economic education from the University of California, Los Angeles (UCLA). She has taught at the University of Illinois, Santa Monica College, and Los Angeles Pierce College. Now recognized as the world’s leading business communication textbook author, Dr. Guffey is the founding author of three award-winning textbooks: BUSINESS COMMUNICATION: PROCESS AND PRODUCT, ESSENTIALS OF BUSINESS COMMUNICATION, and BUSINESS ENGLISH. Each updated book continues to lead its market and, together, these books have helped hundreds of thousands of students around the world develop language skills. Dr. Guffey serves on the review boards of the Business and Professional Communication Quarterly and the Journal of Business Communication, publications of the Association for Business Communication. She also participates in national meetings, sponsors business communication awards, and is committed to promoting excellence in business communication pedagogy and the development of student writing skills.

Carolyn M. Seefer, Diablo Valley College

Carolyn M. Seefer earned her undergraduate business degree and business education teaching credential from the University of Georgia and her MBA from John F. Kennedy University, where she graduated at the top of her class. She has been teaching business courses at the college level for almost 30 years. Since 1996, she has served as professor in the Business Administration Department of Diablo Valley College, a large community college in the San Francisco Bay Area. In addition to teaching a variety of business courses at Diablo Valley College, Professor Seefer is faculty advisor for Phi Beta Lambda, the DVC business club; is a member of the college Scholarship Committee; is her department’s Academic Senate representative; serves as a mentor to new faculty; and is involved in developing procedures and guidelines for online teaching. She also recently took part in the college study abroad program, where she had the opportunity to teach in Florence, Italy, for a semester. In addition, Professor Seefer is an active member of the Association for Business Communication and has presented numerous times at ABC’s annual conventions. Professor Seefer, who places great emphasis on student learning and achievement, has been named Teacher of the Year at three different colleges. She was most recently selected as the 2008-2009 Teacher of the Year for the Contra Costa Community College District.
  • MindTap helps streamline your workflow with carefully curated content and a unique set of tools saving you valuable time in your course preparations. In addition, automatically grades assignments and quizzes while also providing students with instant feedback on their work.
  • Spot the Blooper - Build interest in the topic at hand at the start of each chapter with this popular activity from Business English. Students are presented with an example of an unedited, real-world blooper and can click to reveal an explanation of what went wrong and how to correct it.
  • Reinforcement Exercises in Business English help students learn by doing as they check their understanding of the concepts covered in the chapter. Brought to life in MindTap, these exercises provide students with immediate feedback written by the authors – saving you valuable grading time and ensuring that students not only know whether their answer is correct or incorrect, but why the answer provided is correct.
  • Now that students have learned and checked their understanding of the concepts covered in the chapter, challenge them to put them to the test with Real-World Editing activities. In each chapter, students will find a business message that needs editing and are challenged to select the right corrections. The message may be an e-mail, memo, letter, short report, blog entry, tweet, Facebook post, or other form of writing with errors in grammar, spelling, word use, punctuation, and other areas they are studying.
  • Provide students with organizational and study tools designed to better manage their limited time, allowing them to complete assignments whenever and wherever they are ready to learn.
  • Track students in real time with the Progress app adjust the course as needed based analytics of interactivity in the course.
  • Build and personalize your course by integrating your own content into the MindTap Reader using your own documents or pull from sources like RSS feeds, YouTube videos, websites, Google Docs and more. Control what content students see and when they see it with a learning path that can be used as-is or matched to your syllabus exactly.
LEARNING PATH:
Chapter Pre-test.
Spot the Blooper.
MindTap Reader.
Reinforcement Exercises.
Real-World Editing Exercises.
Study Tools.
PowerPoint slides.
Flashcards.
Practice Quiz.
Chapter Post-test.
MindTap
Each MindTap product offers the full, mobile-ready textbook combined with superior and proven learning tools at one affordable price. Students who purchase digital access can add a print option at any time when a print option is available for their course.

This Cengage solution can be seamlessly integrated into most Learning Management Systems (Blackboard, Brightspace by D2L, Canvas, Moodle, and more) but does require a different ISBN for access codes. Please work with your Cengage Learning Consultant to ensure the proper course set up and ordering information. For additional information, please visit the LMS Integration site.

Standalone Digital Access — Ultimate Value

Recommended and most popular

  • ISBN-10: 1305586913
  • ISBN-13: 9781305586918
  • Bookstore Wholesale Price $99.00
  • RETAIL $99.00

Digital Access + Print — Flexible Value

Recommended and most popular

  • ISBN-10: 1305939247
  • ISBN-13: 9781305939240
  • Bookstore Wholesale Price $99.25
  • RETAIL $131.95

  • ISBN-10: 1305938925
  • ISBN-13: 9781305938922
  • Bookstore Wholesale Price $155.00
  • RETAIL $205.95

White Papers, Case Studies, Success Stories

Increasing Student Learning Outcomes with MindTap

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Students’ mean performance improved with MindTap®

MindTap Instructors Speak on Personalization - Diane

Instructor Diane Carter from the University of Idaho talks about how MindTap helps her personalize her course.

"MindTap's greatest strengths are the progress tracking and the ability to add [your own] materials that are gradable."

"I'm convinced that the higher course ratings and grades were, in large part, a result of students’ engagement. It was an unmitigated success."

"Almost across the board, students using MindTap improved on the main learning objectives of the class ...I've never seen any results like this."

"MindTap was very useful – it was easy to follow and everything was right there."

"I'm definitely more engaged because of MindTap."

"MindTap puts practice questions in a format that works well for me."

Cengage provides a range of supplements that are updated in coordination with the main title selection. For more information about these supplements, contact your Learning Consultant.

FOR INSTRUCTORS

Instructor's Companion Website

ISBN: 9781305499904
Find everything you need for your course in one place. This collection of book-specific lecture and class tools is available online via www.cengage.com/login. Access downloadable supplements and solutions, bonus teaching modules, teaching resources, exercises, and handouts to enrich the classroom experience.

Cengage Learning Testing, powered by Cognero Instant Access

ISBN: 9781305499959
Cengage Learning Testing, powered by Cognero®, is a flexible, online system that allows you to import, edit, and manipulate content from the text's test bank or elsewhere, including your own favorite test questions. Create multiple test versions in an instant and deliver tests from your LMS, your classroom, or wherever you want.

Complete Student Key: Answers to Reinforcement Exercises for Guffey’s Business English

ISBN: 9781305641549
This Answer Key provides answers and solutions from the authors for students to check their work immediately.

Student Premium Web Site, 1 term (6 months) Instant Access

ISBN: 9781305499928
This Premium Web Site gives you and your student's one convenient place to find invaluable teaching and learning resources. For students, there are chapter quizzes, self-check diagnostic grammar quizzes, flashcards, and PowerPoint® reviews.

FOR STUDENTS

Complete Student Key: Answers to Reinforcement Exercises for Guffey’s Business English

ISBN: 9781305641549
This Answer Key provides answers and solutions from the book authors for you to check your work immediately.

Student Premium Web Site, 1 term (6 months) Instant Access

ISBN: 9781305499928
This Premium Web Site gives you one convenient place to find a wealth of invaluable learning resources. You’ll find chapter quizzes, self-check diagnostic grammar quizzes, flashcards, and PowerPoint® reviews.