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Business English 12th Edition

Mary Ellen Guffey | Carolyn M. Seefer

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Overview

Help students refresh and strengthen their language skills with the proven grammar instruction and extensive resources available in and with BUSINESS ENGLISH, 12th Edition by Mary Ellen Guffey and Carolyn Seefer. The longtime market leader in grammar and mechanics, BUSINESS ENGLISH uses a three-level approach to divide topics into manageable units, giving you flexibility in your course. Updated with contemporary examples of language use, this edition offers new optional digital resources. For example, students complete Reinforcement Exercises and receive the authors' feedback for every response.

Mary Ellen Guffey, Los Angeles Pierce College

A dedicated professional, Mary Ellen Guffey has taught business communication and business English topics for more than 35 years. She received a bachelor’s degree, summa cum laude, from Bowling Green State University; a master’s degree from the University of Illinois; and a doctorate in business and economic education from the University of California, Los Angeles (UCLA). She has taught at the University of Illinois, Santa Monica College and Los Angeles Pierce College. Now recognized as the world’s leading business communication textbook author, Dr. Guffey is the founding author of three award-winning textbooks: BUSINESS COMMUNICATION: PROCESS AND PRODUCT, ESSENTIALS OF BUSINESS COMMUNICATION, and BUSINESS ENGLISH. Each updated book continues to lead its market and, together, these books have helped hundreds of thousands of students around the world develop language skills. Dr. Guffey serves on the review boards of the Business and Professional Communication Quarterly and the Journal of Business Communication, publications of the Association for Business Communication. She also participates in national meetings, sponsors business communication awards and is committed to promoting excellence in business communication pedagogy and the development of student writing skills.

Carolyn M. Seefer, Diablo Valley College

Carolyn M. Seefer earned her undergraduate business degree and business education teaching credential from the University of Georgia and her MBA from John F. Kennedy University, where she graduated at the top of her class. She has been teaching business courses at the college level for almost 30 years. Since 1996, she has served as professor in the Business Administration Department of Diablo Valley College, a large community college in the San Francisco Bay Area. In addition to teaching a variety of business courses at Diablo Valley College, Professor Seefer is faculty advisor for Phi Beta Lambda, the DVC business club; is a member of the college Scholarship Committee; is her department’s Academic Senate representative; serves as a mentor to new faculty; and is involved in developing procedures and guidelines for online teaching. She also recently took part in the college study abroad program, where she had the opportunity to teach in Florence, Italy, for a semester. In addition, Professor Seefer is an active member of the Association for Business Communication and has presented numerous times at ABC’s annual conventions. Professor Seefer, who places great emphasis on student learning and achievement, has been named Teacher of the Year at three different colleges. She was most recently selected as the 2008-2009 Teacher of the Year for the Contra Costa Community College District.

MindTap® is the digital learning solution that powers students from memorization to mastery. It gives you complete control of your course—to provide engaging content, to challenge every individual, and to build their confidence. Empower students to accelerate their progress with MindTap.

  • "CHAT ABOUT IT" DISCUSSION QUESTIONS PROMPT IN-CLASS OR ONLINE DISCUSSIONS. These questions, at the end of every chapter, offer students opportunities to discuss English language skills during class, within online chat rooms and on discussion boards. These modes of communication are increasingly popular with students today. Some topics also require outside research to broaden the scope of your course and help students refine their critical thinking skills.
  • FREQUENTLY ASKED QUESTIONS ILLUSTRATE EVERYDAY COMMUNICATION PROBLEMS. Enlightening FAQs, answered by the authors, present common communication problems encountered in today’s business world. Using an easy-to-read question-and-answer format, these questions emphasize important distinctions in English grammar, usage, style, and vocabulary. These questions enable you to highlight applications of proper English and mechanics that make the concepts you are teaching meaningful in the lives of your students.
  • PRETESTS AND POSTTESTS ALLOW STUDENTS TO PREVIEW TOPICS AND CHECK THEIR UNDERSTANDING. To help you introduce chapter content, brief pretests preview concepts to pique student interest. Posttests enable students to evaluate their own success and comprehension of the chapter topics.
  • POWERPOINT® PACKAGE HELPS YOU ENGAGE STUDENTS. Created by the book’s authors for you and your students, this exciting package allows you to preview chapter content with interactive slides that capture students’ attention in special "Test Your Skill" segments.
  • WRITER'S WORKSHOP INTRODUCES KEY BUSINESS WRITING SKILLS. Six in-text workshops with new writing assignments summarize composition tips and techniques so that your students are quickly introduced to business-related writing skills. Workshops start with proofreading and then progress to writing sentences, paragraphs, e-mail messages, memos, letters, and short reports.
  • NEW SOCIAL MEDIA MARGIN NOTES EMPHASIZE HOW TO WRITE PROFESSIONALLY WHEN USING SOCIAL MEDIA. These helpful margin notes stress the importance of writing correctly when using social media, including Facebook and Twitter.
  • MINDTAP® OFFERS STUDENTS A FULLY ONLINE PERSONAL LEARNING EXPERIENCE. You can now offer a complete digital course that helps students develop, reinforce, and apply language skills in Business English with MindTap®. The robust learning path includes various auto-graded assignments that provide students with comprehensive feedback without adding to your workload. You also find an e-book and supporting course materials all in one place for easy access for you and your students. Completely flexible in its design, MindTap® makes it easy to personalize your course by rearranging existing content or by integrating outside content like videos, handouts, and more.
  • ANNOTATED INSTRUCTOR’S EDITION PROVIDES UPDATED, STREAMLINED COVERAGE. Resources for 14 chapters offer teaching tips and answers that are immediately available. Perhaps the most significant reason that BUSINESS ENGLISH has retained its No. 1 market position is this authoritative and helpful instructor’s edition with answers that make instructors with any level of experience confident in teaching this complex subject.
  • THREE-LEVEL APPROACH STARTS WITH THE BASICS BEFORE MASTERING MORE ADVANCED SKILLS. The book’s unique and thorough approach to grammar begins with the basics every student needs. The authors then move, step-by-step, through the language building skills students will rely upon to communicate effectively in their business careers. Learning aids throughout the text, such as exercises, study tips, and Spot the Blooper, challenge and engage students at each level. This three-level approach has been very effective in separating learning into manageable segments.
  • INSTRUCTOR RESOURCE PACKAGE. There are downloadable supplements, bonus teaching modules, exercises, and handouts to enrich the classroom experience available via your Cengage instructor account.
  • TRIVIA TIDBITS STIMULATE CURIOSITY ABOUT CHAPTER TOPICS. These intriguing margin notes offer interesting facts about the English language to engage and motivate students to learn more about chapter topics.

Business English

TABLE OF CONTENTS

UNIT 1: LAYING A FOUNDATION.
1. Parts of Speech.
2. Sentences: Elements, Varieties, Patterns, Types, Faults.
UNIT II: KNOWING THE NAMERS.
3. Nouns: Plurals and Possessives.
4. Pronouns.
UNIT III: SHOWING THE ACTION.
5. Verbs.
6. Subject–Verb Agreement.
UNIT IV: MODIFYING AND CONNECTING WORDS.
7. Modifiers: Adjectives and Adverbs.
8. Prepositions.
9. Conjunctions.
UNIT V: PUNCTUATING SENTENCES.
10. Commas.
11. Semicolons and Colons.
12. Other Punctuation.
UNIT VI: WRITING WITH STYLE.
13. Capitalization.
14. Numbers.
Appendix A: Document Format Guide.
Appendix B: Developing Spelling Skills.
Appendix C: Developing Vocabulary Skills.
Appendix D: Proofreading Marks.

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Cengage provides a range of supplements that are updated in coordination with the main title selection. For more information about these supplements, contact your Learning Consultant.

FOR INSTRUCTORS

Instructor's Companion Website

ISBN: 9781305499904
Find everything you need for your course in one place. This collection of book-specific lecture and class tools is available online via www.cengage.com/login. Access downloadable supplements and solutions, bonus teaching modules, teaching resources, exercises, and handouts to enrich the classroom experience.

Cengage Learning Testing, powered by Cognero Instant Access

ISBN: 9781305499959
Cengage Learning Testing, powered by Cognero®, is a flexible, online system that allows you to import, edit, and manipulate content from the text's test bank or elsewhere, including your own favorite test questions. Create multiple test versions in an instant and deliver tests from your LMS, your classroom, or wherever you want.

Complete Student Key: Answers to Reinforcement Exercises for Guffey’s Business English

ISBN: 9781305641549
This Answer Key provides answers and solutions from the authors for students to check their work immediately.

Student Premium Web Site, 1 term (6 months) Instant Access

ISBN: 9781305499928
This Premium Web Site gives you and your student's one convenient place to find invaluable teaching and learning resources. For students, there are chapter quizzes, self-check diagnostic grammar quizzes, flashcards, and PowerPoint® reviews.

FOR STUDENTS

Complete Student Key: Answers to Reinforcement Exercises for Guffey’s Business English

ISBN: 9781305641549
This Answer Key provides answers and solutions from the book authors for you to check your work immediately.

Student Premium Web Site, 1 term (6 months) Instant Access

ISBN: 9781305499928
This Premium Web Site gives you one convenient place to find a wealth of invaluable learning resources. You’ll find chapter quizzes, self-check diagnostic grammar quizzes, flashcards, and PowerPoint® reviews.