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MindTap Business Communication for Business English 11th Edition

Mary Ellen Guffey, Carolyn M. Seefer

  • Published
Starting At 99.00 See pricing and ISBN options

Overview

MindTap™ Business Communication for Guffey/Seefer's Business English, 11th Edition is the digital learning solution that helps instructors engage and transform today's students into critical thinkers. Through paths of dynamic assignments and applications that you can personalize, real-time course analytics, and an accessible reader, MindTap helps you turn cookie cutter into cutting edge, apathy into engagement, and memorizers into higher-level thinkers. CengageNOW is available as a MindApp for this product to enable to you add additional assignments for business communication. CengageNOW addresses deficiencies in grammar, writing, and mechanics. Write Experience is also available as a MindApp to enable you to assign essays and have them automatically scored by artificial intelligence. Offered through an exclusive agreement with Vantage Learning, the creator of the software used for GMAT® essay grading, Write Experience helps improve writing skills by evaluating students' assignments based on voice, style, format, content, and originality.

Mary Ellen Guffey, Los Angeles Pierce College

A dedicated professional, Mary Ellen Guffey has taught business communication and business English topics for more than 35 years. She received a bachelor’s degree, summa cum laude, from Bowling Green State University; a master’s degree from the University of Illinois; and a doctorate in business and economic education from the University of California, Los Angeles (UCLA). She has taught at the University of Illinois, Santa Monica College, and Los Angeles Pierce College. Now recognized as the world’s leading business communication textbook author, Dr. Guffey is the founding author of three award-winning textbooks: BUSINESS COMMUNICATION: PROCESS AND PRODUCT, ESSENTIALS OF BUSINESS COMMUNICATION, and BUSINESS ENGLISH. Each updated book continues to lead its market and, together, these books have helped hundreds of thousands of students around the world develop language skills. Dr. Guffey serves on the review boards of the Business and Professional Communication Quarterly and the Journal of Business Communication, publications of the Association for Business Communication. She also participates in national meetings, sponsors business communication awards, and is committed to promoting excellence in business communication pedagogy and the development of student writing skills.

Carolyn M. Seefer, Diablo Valley College

Carolyn M. Seefer earned her undergraduate business degree and business education teaching credential from the University of Georgia and her MBA from John F. Kennedy University, where she graduated at the top of her class. She has been teaching business courses at the college level for almost 30 years. Since 1996, she has served as professor in the Business Administration Department of Diablo Valley College, a large community college in the San Francisco Bay Area. In addition to teaching a variety of business courses at Diablo Valley College, Professor Seefer is faculty advisor for Phi Beta Lambda, the DVC business club; is a member of the college Scholarship Committee; is her department’s Academic Senate representative; serves as a mentor to new faculty; and is involved in developing procedures and guidelines for online teaching. She also recently took part in the college study abroad program, where she had the opportunity to teach in Florence, Italy, for a semester. In addition, Professor Seefer is an active member of the Association for Business Communication and has presented numerous times at ABC’s annual conventions. Professor Seefer, who places great emphasis on student learning and achievement, has been named Teacher of the Year at three different colleges. She was most recently selected as the 2008-2009 Teacher of the Year for the Contra Costa Community College District.
  • Seamlessly delivery appropriate content and technology assets from a number of providers to students, as they need them.
  • Break course content down into movable objects to promote personalization, encourage interactivity and ensure student engagement.
  • Customize the course – from tools to text – and make adjustments 'on the fly,' making it possible to intertwine breaking news into their lessons and incorporate today's teachable moments.
  • Bring interactivity into learning through the integration of multimedia assets (apps from Cengage Learning and other providers), numerous in-context exercises and supplements, student engagement will increase leading to better student outcomes.
  • Track students' use, activities and comprehension in real-time, which provides opportunities for early intervention to influence progress and outcomes. Grades are visible and archived so students and instructors always have access to current standings in the class.
  • Assess knowledge throughout each section: after readings, in activities, homework, and quizzes.
  • Automatically grade of all homework and quizzes
Students will encounter the same textbook content within the online MindTap Reader.
Next, students take a chapter quiz.
Finally, students complete homework assignments from CengageNOW, an online teaching and learning resource that tests student understanding.
MindTap
Each MindTap product offers the full, mobile-ready textbook combined with superior and proven learning tools at one affordable price. Students who purchase digital access can add a print option at any time when a print option is available for their course.

This Cengage solution can be seamlessly integrated into most Learning Management Systems (Blackboard, Brightspace by D2L, Canvas, Moodle, and more) but does require a different ISBN for access codes. Please work with your Cengage Learning Consultant to ensure the proper course set up and ordering information. For additional information, please visit the LMS Integration site.

Standalone Digital Access — Ultimate Value

Recommended and most popular

  • ISBN-10: 1285513185
  • ISBN-13: 9781285513188
  • Bookstore Wholesale Price $99.00
  • RETAIL $99.00

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"MindTap's greatest strengths are the progress tracking and the ability to add [your own] materials that are gradable."

"I'm convinced that the higher course ratings and grades were, in large part, a result of students' engagement. It was an unmitigated success."

"Almost across the board, students using MindTap improved on the main learning objectives of the class ...I've never seen any results like this."

"MindTap was very useful – it was easy to follow and everything was right there."

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Cengage provides a range of supplements that are updated in coordination with the main title selection. For more information about these supplements, contact your Learning Consultant.

FOR INSTRUCTORS

Instructor's Resource CD-ROM

ISBN: 9781133627333
For your convenience, the IRCD includes the Instructor’s Manual, PowerPoint Slides, test banks, unit tests, and quizzes in one easily accessible resource. The Instructor-only PowerPoint slides include more than 2,000 slides and feature a summary of key concepts and opportunities to engage students in interactive dialogue. A second student version is also available, and contains 15-20 slides to review key chapter points. Featuring automatic grading, ExamView® allows you to create, deliver, and customize tests and study guides (both print and online) in minutes. See assessments onscreen exactly as they will print or display online. Build tests of up to 250 questions using up to 12 question types, and enter an unlimited number of new questions or edit existing questions.

Instructor's Manual with Test Bank

ISBN: 9781133627524
By Mary Ellen Guffey. Streamline and maximize the effectiveness of your course preparation using such resources as teaching suggestions, solutions, blooper explanations, midterm review, final exam review, chapter test banks, unit tests, chapter quizzes, and many other classroom support materials.

Instructor's Premium Website Instant Access Code

ISBN: 9781285064529
The Student Premium Website provides students and instructors one convenient place to find invaluable teaching and learning resources. Chapter quizzes, self-check diagnostic grammar quizzes, flashcards, PowerPoint reviews, writing help, "Ms. Grammar" activities, other resources help students build skills, while instructors will find downloadable supplements and solutions, bonus teaching modules, teaching resources, exercises, and handouts to enrich the classroom experience.

Student Premium Website Instant Access Code

ISBN: 9781285063379
The Student Premium Website provides students and instructors one convenient place to find invaluable teaching and learning resources. Chapter quizzes, self-check diagnostic grammar quizzes, flashcards, PowerPoint reviews, writing help, "Ms. Grammar" activities, other resources help students build skills, while instructors will find downloadable supplements and solutions, bonus teaching modules, teaching resources, exercises, and handouts to enrich the classroom experience.

Complete Student Key: Answers to Reinforcement Exercises

ISBN: 9781285181974
Answers to reinforcement exercises.

FOR STUDENTS

Student Premium Website Instant Access Code

ISBN: 9781285063379
The Student Premium Website provides students and instructors one convenient place to find invaluable teaching and learning resources. Chapter quizzes, self-check diagnostic grammar quizzes, flashcards, PowerPoint reviews, writing help, "Ms. Grammar" activities, other resources help students build skills, while instructors will find downloadable supplements and solutions, bonus teaching modules, teaching resources, exercises, and handouts to enrich the classroom experience.

Complete Student Key: Answers to Reinforcement Exercises

ISBN: 9781285181974
Answers to reinforcement exercises.