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MindTap Business Communication for Business Communication: Process & Product 9th Edition

Mary Ellen Guffey, Dana Loewy

  • Published
Starting At 97.00 See pricing and ISBN options

Overview

MindTap® Business Communication for Guffey/Loewy's Business Communication: Process & Product, 9th Edition is the digital learning solution that helps instructors engage and transform today's students into skilled communicators. Through paths of dynamic assignments and applications that you can personalize, real-time course analytics, and an accessible reader, MindTap helps you turn cookie-cutter into cutting-edge, apathy into engagement, and memorizers into higher-level thinkers. Access to this product is valid for six months of usage. MindTap Business Communication includes relevant readings with interactive figures, narrated PowerPoint® slides, and animated model documents are designed to take students up the level of learning, from basic knowledge to application and skill building. Chapter readings with interactive elements and videos engage students in chapter concepts and provide the valuable examples students look to as they build their own communication skills. Activities delivered in MindTap through Aplia, YouSeeU, and Write Experience provide rich, skill-building exercises that empower students to communicate effectively.

Mary Ellen Guffey, Los Angeles Pierce College

A dedicated professional, Mary Ellen Guffey has taught business communication and business English topics for more than 35 years. She received a bachelor’s degree, summa cum laude, from Bowling Green State University; a master’s degree from the University of Illinois; and a doctorate in business and economic education from the University of California, Los Angeles (UCLA). She has taught at the University of Illinois, Santa Monica College, and Los Angeles Pierce College. Now recognized as the world’s leading business communication textbook author, Dr. Guffey is the founding author of three award-winning textbooks: BUSINESS COMMUNICATION: PROCESS AND PRODUCT, ESSENTIALS OF BUSINESS COMMUNICATION, and BUSINESS ENGLISH. Each updated book continues to lead its market and, together, these books have helped hundreds of thousands of students around the world develop language skills. Dr. Guffey serves on the review boards of the Business and Professional Communication Quarterly and the Journal of Business Communication, publications of the Association for Business Communication. She also participates in national meetings, sponsors business communication awards, and is committed to promoting excellence in business communication pedagogy and the development of student writing skills.

Dana Loewy, California State University, Fullerton

Dana Loewy has been teaching business communication at California State University, Fullerton since 1996. She enjoys introducing undergraduates to business writing and honing the skills of graduate students in managerial communication. Most recently, she has also taught various German courses and is a regular guest lecturer at Fachhochschule Nürtingen, Germany. In addition to completing numerous brand-name consulting assignments, she is a certified business etiquette consultant. Dr. Loewy has collaborated with Dr. Guffey on recent editions of BUSINESS COMMUNICATION: PROCESS AND PRODUCT as well as on ESSENTIALS OF BUSINESS COMMUNICATION. Dr. Loewy holds a master’s degree from Bonn University, Germany, and earned a PhD in English from the University of Southern California. Fluent in several languages, among them German and Czech, her two native languages, Dr. Loewy has authored critical articles in many areas of interest -- literary criticism, translation, business communication, and business ethics. Before teaming up with Dr. Guffey, Dr. Loewy published various poetry and prose translations, most notably THE EARLY POETRY OF JAROSLAV SEIFERT and ON THE WAVES OF TSF. Active in the Association for Business Communication, Dr. Loewy focuses on creating effective teaching/learning materials for undergraduate and graduate business communication students.
  • Chapter Readings: Students can highlight and take notes throughout a chapter's reading to create a custom study guide accessible in the StudyHub app. In each chapter, the MindTap Reader includes interactive elements for students, including narrated PowerPoint videos.
  • Build and personalize your course by integrating your own content into the MindTap Reader using your own documents or pull from sources like RSS feeds, YouTube videos, websites, Google Docs and more. Control what content students see and when they see it with a learning path that can be used as-is or matched to your syllabus exactly.
  • Empower students with the information to know where they stand at all times—both individually and compared to the highest performers in class within the student view of the Progress App.
  • StudyHub is one-stop-studying tool that allows you to deliver important information and empowers your students to personalize their experience. Share content from the MindTap Reader and create notes and study guides to help students focus and succeed.
  • The Message Center app helps you to quickly and easily contact students directly from the MindTap platform. Any message posted in the Message Center is communicated directly to each student enrolled in the course via the communication medium designated by the student.
  • How-to Videos: These How-To Videos provide students with valuable, guided examples as they learn how to create business documents.
  • Chapter Homework: Each chapter includes a problem set that will help students apply chapter concepts to creating business documents. As students work through their assignments, they will see immediate, detailed feedback about the concepts being assessed.
  • Writing Activities: MindTap for Business Communication: Process & Product features auto-graded writing assignments powered by Write Experience. Write Experience helps improve student writing skills by evaluating student-written assignments based on a scoring rubric that assesses voice, style, format, content and originality.
  • Video Activities: Often, it can be tough and time-consuming to provide opportunities for students to hone their oral communication skills through practice. With Video Activities, powered by YouSeeU, students can submit their own videos and documents from within MindTap, and you provide feedback and assess them based on your own preferences – including peer review, pre-built rubric scoring, adding time-stamped comments, and more. You can even create your own individual or group assignments using the YouSeeU app!
  • Study Tools include flashcards, lecture slides and practice quizzes. Students can study with existing flashcards and make their own, review key concepts covered in each chapter with the lecture slides, and check their understanding of chapter concepts by taking chapter practice quizzes.
  • Save students money in their course materials with a single destination that reflects exactly what’s important to you, the instructor.
  • Track students in real time with the Progress app adjust the course as needed based analytics of interactivity in the course.
  • With the MindTap Mobile App, you can keep your students informed of assignments, course due dates, or any changes to your course while also arming them with on-the-go study tools like flashcards and quizzing.
LEARNING PATH

Chapter Readings: Highlight and take notes throughout a chapter's reading to create a custom study guide accessible in the StudyHub app. Note that the MindTap Reader includes interactive elements, including narrated PowerPoint videos.

How-to Videos: The How-To videos show students how to create business documents.

Chapter Homework: Each chapter includes a problem set that will help students apply chapter concepts to creating business documents.

Writing Activities: BCPP 9e features auto-graded writing assignments using Write Experience. Write Experience helps improve student writing skills by evaluating student-written assignments based upon voice, style, format, content and originality.

Video Activities: Students can submit their own videos and documents using YouSeeU

Study Tools: Flashcards: Students can study with existing flashcards and make their own! Lecture Slides: Review key concepts covered in each chapter. Practice Quizzes: The practice quiz gives students the opportunity to check their understanding of chapter concepts.

UNIT I: COMMUNICATION FOUNDATIONS.
1. Business Communication in the Digital Age.
2. Professionalism: Team, Meeting, Listening, Nonverbal, and Etiquette Skills.
3. Intercultural Communication.
UNIT II: THE WRITING PROCESS.
4. Planning Business Messages.
5. Organizing and Writing Business Messages.
6. Revising Business Messages.
UNIT III: WORKPLACE COMMUNICATION.
7. Electronic Messages and Digital Media.
8. Positive Messages.
9. Negative Messages.
10. Persuasive and Sales Messages.
UNIT IV: Reports, Proposals, and Presentations.
11. Reporting in the Digital Age Workplace.
12. Informal Business Reports.
13. Proposals, Business Plans, and Formal Business Reports.
14. Business Presentations.
UNIT V: EMPLOYMENT COMMUNICATION.
15. The Job Search, Résumés, and Cover Letters in the Digital Age.
16. Interviewing and Following Up.
Appendix A: Document Format Guide.
Appendix B: Citation Format Guide.
Appendix C: Correction Symbols and Proofreading Marks.
Appendix D: Grammar and Mechanics Guide.
MindTap
Each MindTap product offers the full, mobile-ready textbook combined with superior and proven learning tools at one affordable price. Students who purchase digital access can add a print option at any time when a print option is available for their course.

This Cengage solution can be seamlessly integrated into most Learning Management Systems (Blackboard, Brightspace by D2L, Canvas, Moodle, and more) but does require a different ISBN for access codes. Please work with your Cengage Learning Consultant to ensure the proper course set up and ordering information. For additional information, please visit the LMS Integration site.

Standalone Digital Access — Ultimate Value

Recommended and most popular

  • ISBN-10: 1337095613
  • ISBN-13: 9781337095617
  • Bookstore Wholesale Price $97.00
  • RETAIL $97.00

Digital Access + Print — Flexible Value

Recommended and most popular

  • ISBN-10: 1337591963
  • ISBN-13: 9781337591966
  • Bookstore Wholesale Price $97.75
  • RETAIL $129.95

  • ISBN-10: 1337592021
  • ISBN-13: 9781337592024
  • Bookstore Wholesale Price $197.50
  • RETAIL $262.95

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Research study demonstrates that students using MindTap substantially increased their content knowledge and skills over the course of a semester.

MindTap Instructors Speak on Personalization - Diane

Instructor Diane Carter from the University of Idaho talks about how MindTap helps her personalize her course.

"MindTap's greatest strengths are the progress tracking and the ability to add [your own] materials that are gradable."

"I'm convinced that the higher course ratings and grades were, in large part, a result of students' engagement. It was an unmitigated success."

"Almost across the board, students using MindTap improved on the main learning objectives of the class ...I've never seen any results like this."

"MindTap was very useful – it was easy to follow and everything was right there."

"I'm definitely more engaged because of MindTap."

"MindTap puts practice questions in a format that works well for me."

Cengage provides a range of supplements that are updated in coordination with the main title selection. For more information about these supplements, contact your Learning Consultant.

FOR INSTRUCTORS

Instructor’s Companion Website

ISBN: 9781337095600
The Guffey Companion Website gives you, the instructor, one convenient place to find invaluable teaching and learning resources. You find downloadable supplements and solutions, bonus teaching modules, teaching resources, exercises, and handouts to enrich the classroom experience at www.meguffey.com.

Cengage Learning Testing, powered by Cognero® Instant Access

ISBN: 9781337095648
Cengage Learning Testing, powered by Cognero®, is a flexible, online system that allows you to import, edit, and manipulate content from the text's test bank or elsewhere, including your own favorite test questions. Create multiple test versions in an instant and deliver tests from your LMS, your classroom, or wherever you want.