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Aplia for Business Communication 16th Edition

Carol M. Lehman, Debbie D. DuFrene

  • Published

Carol M. Lehman, Mississippi State University

Dr. Lehman is a professor emerita in the Management and Information Systems Department at Mississippi State University, an AACSB-accredited school. She has more than 25 years of experience teaching business communication. Dr. Lehman earned a bachelor’s and master’s degrees in business education from the University of Southern Mississippi, and her doctorate from the University of Arkansas. Dr. Lehman has taught organizational communication, a core requirement for all business majors, and an MBA-level multimedia presentations course. She is a frequent presenter at the national and regional meetings of the Association for Business Communication, for which she and Dr. DuFrene sponsor the Meada Gibbs Outstanding Teacher Award. Her consulting and training activities for industry have focused on multimedia development, business presentations, and written communication.

Debbie D. DuFrene, Stephen F. Austin State University

Dr. DuFrene is an associate dean of the Rusche College of Business at Stephen F. Austin State University, an AACSB-accredited school. She has more than 25 years of experience teaching business communication, including 20 years at Stephen F. Austin. Dr. DuFrene earned her bachelor’s and master’s degrees in business education from Nicholls State University, and her doctorate from the University of Houston. She serves on the international board of directors for the Association for Business Communication and has been a business communication consultant to various organizations from the business, industry, and education sectors. She and Dr. Lehman sponsor the Meada Gibbs Outstanding Teacher Award for the Association for Business Communication (ABC).

White Papers, Case Studies, Success Stories

A Busy Professor Discovers the Benefits of Aplia™ and its Impact on Struggling Students

More students master the concepts with Aplia.

Aplia Instructor Testimonial: Jarren Gonzales

Hear how Jarren Gonzales of Orange Coast Community College uses Aplia to build foundational skills.

“I was very engaged; the content in Aplia is useful. The study tools and materials in Aplia most definitely help me feel more prepared. I understood more than I would have otherwise.”

“[Aplia] has facilitated a greater level of meaningful engagement for my students, and has prepared them more effectively to be successful on the TSI Writing exam. Thank you.”

“Aplia helps and encourages the students to do the readings and pay more attention to the information, and it will allow you to bring in more examples and have APPLIED examples.”

Cengage provides a range of supplements that are updated in coordination with the main title selection. For more information about these supplements, contact your Learning Consultant.

FOR INSTRUCTORS

Web Site

ISBN: 9780324782455
The website includes PowerPoint® resource slides that provide supplementary information, activities to reinforce key concepts, and solutions to end-of-chapter activities; the Instructor’s Manual, which organizes each chapter by learning objectives and includes teaching suggestions and answers to end-of-chapter activities; and book resources such as grading rubrics and teaching suggestions.

WebTutor™ on Blackboard® Instant Access Code

ISBN: 9780324782509
Jumpstart your course with customizable, rich, text-specific content within your Course Management System.

WebTutor™ on WebCT™ Instant Access Code

ISBN: 9780324782516
Jumpstart your course with customizable, rich, text-specific content within your Course Management System.

Videos

ISBN: 9780324782486
This DVD contains "The Office" video clips along with Inside View videos. Short video cases at the end of each chapter refer students to view clips from the popular television program "The Office." These clips humorously illustrate communication faux pas in the workplace and guide students in responding to reflective questions and writing exercises. Inside View video cases available for each part of the text provide updated reflection and application activities on current business communication issues.

Instructor's Resource CD-ROM

ISBN: 9780324782431
The Instructor's Resource CD-ROM includes ExamView® Testing Software, allowing instructors to create custom exams by selecting questions, editing existing questions, and adding new questions; PowerPoint® resource slides that provide supplementary information, activities to reinforce key concepts, and solutions to end-of-chapter activities; and the Instructor's Manual, which organizes each chapter by learning objectives and includes teaching suggestions and answers to end-of-chapter activities.

FOR STUDENTS

WebTutor™ on Blackboard® Instant Access Code

ISBN: 9780324782509
Improve your grades with WebTutor™ online review and test prep tools.

WebTutor™ on WebCT™ Instant Access Code

ISBN: 9780324782516
Improve your grades with WebTutor™ online review and test prep tools.