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Business Communication 16th Edition

Carol M. Lehman, Debbie D. DuFrene

  • Published
  • Previous Editions 2008
  • 656 Pages

Overview

For more than six decades, Lehman and DuFrene's BUSINESS COMMUNICATION has established itself as the authoritative standard in the field. Marked by a concise, coherent writing style; enriched with an abundance of model documents; and organized around a unique and effective Strategic Forces Model that translates communication theory into applied best practices, the text has consistently proven its value to both instructors and students. The new Sixteenth Edition is a dynamic response to ongoing changes in technology, organizations, the business marketplace, and the global economy. In today’s fast-paced business environment, communicating effectively with multiple audiences is more essential—and more challenging—than ever. BUSINESS COMMUNICATION, Sixteenth Edition, leads the way in preparing students to rise to this challenge, combining a strong emphasis on sound writing principles with practical coverage of real-world spoken, electronic, and written communication situations and strategies that play a vital role in modern business.

Carol M. Lehman, Mississippi State University

Dr. Lehman is a professor emerita in the Management and Information Systems Department at Mississippi State University, an AACSB-accredited school. She has more than 25 years of experience teaching business communication. Dr. Lehman earned a bachelor’s and master’s degrees in business education from the University of Southern Mississippi, and her doctorate from the University of Arkansas. Dr. Lehman has taught organizational communication, a core requirement for all business majors, and an MBA-level multimedia presentations course. She is a frequent presenter at the national and regional meetings of the Association for Business Communication, for which she and Dr. DuFrene sponsor the Meada Gibbs Outstanding Teacher Award. Her consulting and training activities for industry have focused on multimedia development, business presentations, and written communication.

Debbie D. DuFrene, Stephen F. Austin State University

Dr. DuFrene is an associate dean of the Rusche College of Business at Stephen F. Austin State University, an AACSB-accredited school. She has more than 25 years of experience teaching business communication, including 20 years at Stephen F. Austin. Dr. DuFrene earned her bachelor’s and master’s degrees in business education from Nicholls State University, and her doctorate from the University of Houston. She serves on the international board of directors for the Association for Business Communication and has been a business communication consultant to various organizations from the business, industry, and education sectors. She and Dr. Lehman sponsor the Meada Gibbs Outstanding Teacher Award for the Association for Business Communication (ABC).
  • The text has been extensively redesigned to create a more appealing, open look that is learner-centered and interactive, while chapter content has been condensed and reorganized to provide comprehensive coverage within a streamlined, reader-friendly structure that is more manageable for students and more flexible for instructors.
  • New "Your Turn" features with "Take Action" activities draw students into the content and ask them to respond to, apply, assess, or explore important communication issues, including the use of profanity, need for discretion, avoidance of plagiarism, giving and interpretation of directions, and preparing elevator speeches.
  • Interactive features integrated throughout the text encourage frequent student response and involvement. For example, key communication issues are explored through interesting and relevant chapter-opening Organizational Showcase features, numerous Spotlight Communicator boxes, and chapter-ending cases. In addition, video segments from the hit British sitcom "The Office," available to show in class, illustrate humorous business communication scenarios and correspond to discussion questions in the text.
  • New multimedia PowerPoint® slides for use in class lectures, online lessons, or student study guides include a modern, professional look and audio and visual content designed to enhance student learning, while resource slides provide additional content and solutions for selected end-of-chapter activities.
  • The new Aplia Business Communication online learning solution combines compelling, interactive chapter assignments with grammar and writing reviews to help students learn to better communicate their ideas in the business world, while features such as automatic grading, randomized questions, and detailed explanations can simplify teaching for instructors.
  • In addition to extensive coverage of team communication within the text, a dedicated Building High-Performance Teams handbook accompanies the text and guides students through the stages and processes of team development.
  • The authors have applied their expertise to develop text-specific content for use with WebTutor™ on WebCT® and Blackboard®, enabling instructors to easily enhance their lesson plans, lectures, and complete course activity. Highlights include PowerPoint® slides, model documents, flashcards, e-lectures, crossword puzzles, quizzes, discussion questions, and videos.
  • Authors Carol Lehman and Debbie DuFrene are actively involved in teaching and business communication research, and they have applied their considerable experience to the development of classroom-tested learning materials that capture students' interest, enhance their skills, and prepare them to become more successful communicators.
  • In conjunction with the comprehensive instructor ancillary package, a text-specific instructor website also provides valuable online resources to enhance instruction in both distance and traditional classrooms.
  • This edition integrates coverage of legal and ethical issues, diversity, teams, and technology as prevailing forces in modern business communication, a model that helps students better understand the interrelationship of key communication issues, analyze common business situations, and design appropriate and effective spoken, written, and electronic messages.
Part I: COMMUNICATION FOUNDATIONS.
1. Establishing a Framework for Business Communication.
2. Focusing on Interpersonal and Group Communication.
Part II: COMMUNICATION ANALYSIS.
3. Planning Spoken and Written Messages.
4. Preparing Spoken and Written Messages.
Part III: COMMUNICATING THROUGH VOICE, ELECTRONIC AND WRITTEN MESSAGES.
5. Communicating Electronically.
6. Delivering Good- and Neutral-News Messages.
7. Delivering Bad-News Messages.
8. Delivering Persuasive Messages.
Part IV: COMMUNICATION THROUGH REPORTS AND BUSINESS PRESENTATIONS.
9. Understanding the Report Process and Research Methods.
10. Managing Data and Using Graphics.
11. Organizing and Preparing Reports and Proposals.
12. Designing and Delivering Business Presentations.
Part V: COMMUNICATION FOR EMPLOYMENT.
13. Preparing Resumes and Application Messages
14. Interviewing for a Job and Preparing Employment Messages.
Appendix A: Document Format and Layout Guide.
Appendix B: Referencing Styles.
Appendix C: Language Review and Exercises.

Textbook Only Options

Traditional eBook and Print Options

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  • ISBN-10: 1133455662
  • ISBN-13: 9781133455660
  • STARTING AT $21.99

  • STARTING AT $29.99

  • ISBN-10: 0324782187
  • ISBN-13: 9780324782189
  • Bookstore Wholesale Price $205.25
  • RETAIL $272.95

  • ISBN-10: 0324782179
  • ISBN-13: 9780324782172
  • Bookstore Wholesale Price $205.25
  • RETAIL $272.95

"The Lehman/Dufrene book does a great job with content and examples." — Charlotte Williams, Ph.D., Chair, Business Division, Jones County Junior College

Cengage provides a range of supplements that are updated in coordination with the main title selection. For more information about these supplements, contact your Learning Consultant.

FOR INSTRUCTORS

Web Site

ISBN: 9780324782455
The website includes PowerPoint® resource slides that provide supplementary information, activities to reinforce key concepts, and solutions to end-of-chapter activities; the Instructor’s Manual, which organizes each chapter by learning objectives and includes teaching suggestions and answers to end-of-chapter activities; and book resources such as grading rubrics and teaching suggestions.

WebTutor™ on Blackboard® Instant Access Code

ISBN: 9780324782509
Jumpstart your course with customizable, rich, text-specific content within your Course Management System.

WebTutor™ on WebCT™ Instant Access Code

ISBN: 9780324782516
Jumpstart your course with customizable, rich, text-specific content within your Course Management System.

Videos

ISBN: 9780324782486
This DVD contains "The Office" video clips along with Inside View videos. Short video cases at the end of each chapter refer students to view clips from the popular television program "The Office." These clips humorously illustrate communication faux pas in the workplace and guide students in responding to reflective questions and writing exercises. Inside View video cases available for each part of the text provide updated reflection and application activities on current business communication issues.

Instructor's Resource CD-ROM

ISBN: 9780324782431
The Instructor's Resource CD-ROM includes ExamView® Testing Software, allowing instructors to create custom exams by selecting questions, editing existing questions, and adding new questions; PowerPoint® resource slides that provide supplementary information, activities to reinforce key concepts, and solutions to end-of-chapter activities; and the Instructor's Manual, which organizes each chapter by learning objectives and includes teaching suggestions and answers to end-of-chapter activities.

FOR STUDENTS

WebTutor™ on Blackboard® Instant Access Code

ISBN: 9780324782509
Improve your grades with WebTutor™ online review and test prep tools.

WebTutor™ on WebCT™ Instant Access Code

ISBN: 9780324782516
Improve your grades with WebTutor™ online review and test prep tools.