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Business 2000: Advertising 1st Edition

Maria Townsley

  • Published
  • 166 Pages

Overview

Business 2000: Advertising is a new way to introduce principles and concepts of advertising. The user is provided with information on the power of advertising, the advertising industry, analyzing your customer, preparing campaign ads, and more. For review and reinforcement, critical-thinking exercises, vocabulary building, business math, and communications activities have been incorporated into each chapter. With features on ethics, international business, technology, and career awareness, Business 2000: Advertising will fulfill your needs!

Chapter 1- The Power of Advertising, Chapter 2- The Advertising Industry, Chapter 3- Analyze Your Customers, Chapter 4- Plan Your Advertising Campaign, Chapter 5- Create Your Advertisement, Chapter 6- Place Your Advertisement

Textbook Only Options

Traditional eBook and Print Options

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  • ISBN-10: 0538698705
  • ISBN-13: 9780538698702
  • Bookstore Wholesale Price $26.25
  • RETAIL $34.95

Cengage provides a range of supplements that are updated in coordination with the main title selection. For more information about these supplements, contact your Learning Consultant.

FOR INSTRUCTORS

Annotated Instructor's Edition

ISBN: 9780538698740
Annotated Instructor's Edition contains solutions and teaching suggestions.