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This interactive online course, Branding Strategies for the Salon and Spa, teaches the concepts necessary to develop a unique brand and to stand out from the competition. Broken into six sections – Identity and Vision, People and Culture, Products and Services, Marketing Mix, Leadership and Management, and Brand Equity – each one contains an in-depth discussion of the topic and specific examples from the industry. Whether just beginning the start-up phase of a new operation or after years of running a business, this course will show how to go about creating a solid brand and company identity from the ground up.
- Interactive activities for each section are provided, applying the workable concepts presented in the course.
- Quizzes at the end of each section allows for the tracking of learning and testing progress.
- Specific examples from the salon and spa industry helps to relate the concepts presented in the course directly to a specific business.
- Access length upon purchase/registration is 60 Days; Average Completion Time: 12 Hours
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People and Culture.
Products and Services.
Leadership and Management.