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BCOM Online 8th Edition

Carol M. Lehman, Debbie D. DuFrene

  • Published
Starting At 75.00 See pricing and ISBN options

Overview

BCOM 8 Online allows students to study how and when they want. BCOM 8 Online allows easy exploration of the content anywhere – including on a smartphone! Using the innovative StudyBoard, students can collect notes and StudyBits throughout the product and can leverage a series of tags and filters to organize and personalize their study time.

Learn about 4LTR Press!

Carol M. Lehman, Mississippi State University

Dr. Lehman is a professor emerita in the Management and Information Systems Department at Mississippi State University, an AACSB-accredited school. She has more than 25 years of experience teaching business communication. Dr. Lehman earned a bachelor’s and master’s degrees in business education from the University of Southern Mississippi, and her doctorate from the University of Arkansas. Dr. Lehman has taught organizational communication, a core requirement for all business majors, and an MBA-level multimedia presentations course. She is a frequent presenter at the national and regional meetings of the Association for Business Communication, for which she and Dr. DuFrene sponsor the Meada Gibbs Outstanding Teacher Award. Her consulting and training activities for industry have focused on multimedia development, business presentations, and written communication.

Debbie D. DuFrene, Stephen F. Austin State University

Dr. DuFrene is an associate dean of the Rusche College of Business at Stephen F. Austin State University, an AACSB-accredited school. She has more than 25 years of experience teaching business communication, including 20 years at Stephen F. Austin. Dr. DuFrene earned her bachelor’s and master’s degrees in business education from Nicholls State University, and her doctorate from the University of Houston. She serves on the international board of directors for the Association for Business Communication and has been a business communication consultant to various organizations from the business, industry, and education sectors. She and Dr. Lehman sponsor the Meada Gibbs Outstanding Teacher Award for the Association for Business Communication (ABC).
4LTR Online
4LTR Press Online offers an affordable online textbook with flashcards, quizzes, and other study tools accessible from phones, tablets, and laptops.

This Cengage solution can be seamlessly integrated into most Learning Management Systems (Blackboard, Brightspace by D2L, Canvas, Moodle, and more) but does require a different ISBN for access codes. Please work with your Cengage Learning Consultant to ensure the proper course set up and ordering information. For additional information, please visit the LMS Integration site.

Standalone Digital Access — Ultimate Value

Recommended and most popular

  • ISBN-10: 1305667158
  • ISBN-13: 9781305667150
  • Bookstore Wholesale Price $75.00
  • RETAIL $75.00

Better Grades with 4LTR Press Online

See what Michelle, a student using 4LTR Press, has to say about her learning experience.

"I used all aspects of the 4LTR Press solutions. I found them very helpful study tools."

"The online help was great. The games made it so it wasn't boring and I retained more of the information."

"I like the online quizzes. They are very helpful. So are the chapter review cards. I use them before each exam."

“Using the 4LTR Press series allows me to have more discussions because students comprehend the reading material and can relate it to themselves.”