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Overview

Created by the continuous feedback of a "student-tested, faculty-approved" process, BCOM 7 delivers a visually appealing, succinct print component, tear-out review cards for students and instructors and a consistent online offering with Enhanced CourseMate that includes an eBook in addition to a set of interactive digital tools all at a value-based price and proven to increase retention and outcomes. BCOM 7 offers expanded coverage on technology and social media, online grammar tools, extra model documents both online and in the text, abundant real world examples, and quizzes and games to make reviewing interactive and fun.

Carol M. Lehman, Mississippi State University

Dr. Lehman is a professor emerita in the Management and Information Systems Department at Mississippi State University, an AACSB-accredited school. She has more than 25 years of experience teaching business communication. Dr. Lehman earned a bachelor’s and master’s degrees in business education from the University of Southern Mississippi, and her doctorate from the University of Arkansas. Dr. Lehman has taught organizational communication, a core requirement for all business majors, and an MBA-level multimedia presentations course. She is a frequent presenter at the national and regional meetings of the Association for Business Communication, for which she and Dr. DuFrene sponsor the Meada Gibbs Outstanding Teacher Award. Her consulting and training activities for industry have focused on multimedia development, business presentations, and written communication.

Debbie D. DuFrene, Stephen F. Austin State University

Dr. DuFrene is an associate dean of the Rusche College of Business at Stephen F. Austin State University, an AACSB-accredited school. She has more than 25 years of experience teaching business communication, including 20 years at Stephen F. Austin. Dr. DuFrene earned her bachelor’s and master’s degrees in business education from Nicholls State University, and her doctorate from the University of Houston. She serves on the international board of directors for the Association for Business Communication and has been a business communication consultant to various organizations from the business, industry, and education sectors. She and Dr. Lehman sponsor the Meada Gibbs Outstanding Teacher Award for the Association for Business Communication (ABC).
  • BCOM 7 includes updated examples and figures throughout the book's 14 chapters. New discussions include: cultural intelligence; intranet, extranet and social media in technology; virtual teams and virtual meeting practices; organizational culture; cell phone use in business; social apps at work; channel consiseratins; presentation software; crisis communication; phone interviews; and an updated job hunting section with sample documents such as resumes, cover letters, applications and thank-you letters.
  • The ModelDocs reference section for students, which includes many forms of business communication, such as letters, resumes, electronic messages, reports and the research process, proposals and presentations, and use of graphics in hardcopy and digital presentations, has been updated to reflect current software, trends, terminology and practice.
  • Instructor Prep Cards section is also being updated to reflect material above.
  • More than 40 percent new photos selected for use throughout the text.
  • All of the content and resources you expect with a supplements package that is second to none including a robust instructor's manual, PowerPoint slides, test banks, and much more.
  • Every 4LTR Press solution comes complete with an engaging print textbook, tear-out review cards, an interactive digital solution (Enhanced CourseMate), and an eBook all of which were directly influenced from student focus groups and surveys, and from interviews with faculty and students.
  • Shorter, comprehensive chapters in a modern design present content in a more engaging and accessible format without minimizing coverage for your course.
  • Tear-Out Review Cards at the back of the Student Editions provide students a portable study tool containing all of the pertinent information for class preparation.
  • Instructor Prep Cards at the back of the Instructor's Edition make preparation simple with detachable cards for each chapter, offering a quick map of chapter content, a list of corresponding PowerPoint and video resources, additional examples, and suggested assignments and discussion questions to help you organize chapter content efficiently.
  • Every 4LTR Press solution comes with CourseMate, the interactive digital component that offers a full suite of unique learning tools that appeal to different learning styles. Quizzes, activities, resources and more are only a click away.
Part I: COMMUNICATIONS FOUNDATIONS.
1. Establishing a Framework for Business Communication.
2. Focusing on Interpersonal and Group Communication.
Part II: COMMUNICATION ANALYSIS.
3. Planning and Decision Making.
4. Preparing Written Messages.
Part III: COMMUNICATION THROUGH VOICE, ELECTRONIC, AND WRITTEN MESSAGES.
5. Communicating Electronically.
6. Delivering Good- and Neutral-News Messages.
7. DELIVERING Bad News Messages.
8. Delivering Persuasive Messages.
Part IV: COMMUNICATION THROUGH REPORTS AND BUSINESS PRESENTATIONS.
9. Understanding the Report Process and Research Methods.
10. Managing Data and Using Graphics.
11. Organizing and Preparing Reports and Proposals.
12. Designing and Delivering Business Presentations.
Part V: COMMUNICATION FOR EMPLOYMENT.
13. Preparing Résumés and Application Messages.
14. Interviewing for a Job and Preparing Employment Messages.
Aplia
Aplia is an online learning solution that increases student engagement with automatically graded assignments and detailed explanations.

This Cengage solution can be seamlessly integrated into most Learning Management Systems (Blackboard, Brightspace by D2L, Canvas, Moodle, and more) but does require a different ISBN for access codes. Please work with your Cengage Learning Consultant to ensure the proper course set up and ordering information. For additional information, please visit the LMS Integration site.

Standalone Digital Access — Ultimate Value

Recommended and most popular

  • ISBN-10: 1305493249
  • ISBN-13: 9781305493247
  • Bookstore Wholesale Price $79.95
  • RETAIL $79.95

Digital Access + Print — Flexible Value

Recommended and most popular

  • ISBN-10: 1337079375
  • ISBN-13: 9781337079372
  • Bookstore Wholesale Price $69.96
  • RETAIL $93.95

Textbook Only Options

Traditional eBook and Print Options

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  • ISBN-10: 130540193X
  • ISBN-13: 9781305401938
  • Bookstore Wholesale Price $52.50
  • RETAIL $69.95

"My favorite things about BCOM are the variety of features in the supplements, especially the videos, Beat the Clock quiz and class handouts. This really takes the burden off the instructor having to re-invent the wheel in dealing with so many textbooks. One can easily see the amount of work and thought put into this."