BCOM 8th Edition

Carol M. Lehman | Debbie D. DuFrene

  • Copyright 2017
  • Published
  • Available with:
  • 4LTR Online

Standalone Digital Access — Ultimate Value

Instant Access to the full, mobile-ready textbook combined with superior online learning tools

Product Details

Starting at $75.00

Overview

Through ongoing research into students’ workflows and preferences, BCOM from 4LTR Press combines an easy-reference, paperback textbook with Chapter Review Cards, and an innovative online experience – all at an affordable price. New for this edition, students explore BCOM anywhere, anytime, and on most devices with BCOM Online! With the intuitive StudyBits™ functionality, students study more effectively and can visually monitor their own progress. Coupled with straightforward course management, assessment, and analytics for instructors, BCOM8 with BCOM Online engages students of all generations and learning styles, and integrates seamlessly into your business communications course. BCOM8 features an expanded discussion of crisis communications.

Meet the Author

Carol M. Lehman, Mississippi State University

Dr. Lehman is a professor emerita in the Management and Information Systems Department at Mississippi State University, an AACSB-accredited school. She has more than 25 years of experience teaching business communication. Dr. Lehman earned a bachelor’s and master’s degrees in business education from the University of Southern Mississippi, and her doctorate from the University of Arkansas. Dr. Lehman has taught organizational communication, a core requirement for all business majors, and an MBA-level multimedia presentations course. She is a frequent presenter at the national and regional meetings of the Association for Business Communication, for which she and Dr. DuFrene sponsor the Meada Gibbs Outstanding Teacher Award. Her consulting and training activities for industry have focused on multimedia development, business presentations, and written communication.

Debbie D. DuFrene, Stephen F. Austin State University

Dr. DuFrene is an associate dean of the Rusche College of Business at Stephen F. Austin State University, an AACSB-accredited school. She has more than 25 years of experience teaching business communication, including 20 years at Stephen F. Austin. Dr. DuFrene earned her bachelor’s and master’s degrees in business education from Nicholls State University, and her doctorate from the University of Houston. She serves on the international board of directors for the Association for Business Communication and has been a business communication consultant to various organizations from the business, industry, and education sectors. She and Dr. Lehman sponsor the Meada Gibbs Outstanding Teacher Award for the Association for Business Communication (ABC).

Digital Platforms

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4LTR Press Online allows students to study how and when they want with easy exploration of the content anywhere−including on a smartphone! Using the innovative StudyBoard, students can collect notes and StudyBits™ throughout the product and personalize their study time.

Product Details

Features & Benefits

  • Every 4LTR Press solution comes complete with an engaging print textbook, tear-out review cards, an interactive digital solution, which offers study tools and the full text narrative, all delivered and influenced by a deep understanding of student’s workflow and learning styles. Available as print with online, print only, or online only, students have their choice of format all at the same affordable price.
  • Shorter, comprehensive chapters in a modern design present content in a more engaging and accessible format that increases the number of students who read the chapter without minimizing coverage for your course.
  • Tear-Out Review Cards at the back of the Student Editions provide students a portable study tool containing all of the pertinent information for class and test preparation.
  • Model documents for the most frequently used forms of business communication are included in every chapter.

Table of Contents

BCOM with Online

TABLE OF CONTENTS

1. Establishing a Framework for Business Communication.
2. Focusing on Interpersonal and Group Communication.
3. Planning and Decision Making.
4. Preparing Written Messages.
5. Communicating Electronically.
6. Delivering Good- and Neutral-News Messages.
7. Delivering Bad-News Messages.
8. Delivering Persuasive Messages.
9. Understanding the Report Process and Research Methods.
10. Managing Data and Using Graphics.
11. Organizing and Preparing Reports and Proposals.
12. Designing and Delivering Business Presentations.
13. Preparing Résumés and Application Messages.
14. Interviewing for a Job and Preparing Employment Messages.
Grammar and Usage Appendix.
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Services

Engagement Services

At Cengage, our top priority is taking care of you and your students and making sure that you have a successful experience with our products. Your personalized support team will design a customized training and development program to ensure you and your students are ready hit the ground running.

  • Online or on-ground training
  • scheduled at your convenience.
  • Instructional videos and handouts to get your students registered in minutes.
  • Proactive check-ins from your personal Digital Solutions Coordinator to ensure things are running smoothly.
  • US-based technical support available around-the-clock via phone and online chat (plus online self-service!).

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Supplements

Cengage provides a range of supplements that are updated in coordination with the main title selection. For more information about these supplements, contact your Learning Consultant.

FOR INSTRUCTORS

Instructor's Web Site

ISBN: 9781305669260
Everything you need for your course in one place! This collection of book-specific lecture and class tools is available online via www.cengage.com/login. Access and download PowerPoint presentations, images, instructor’s manual, and more.

Cengage Learning Testing, powered by Cognero® Instant Access

ISBN: 9781305668690
Cengage Learning Testing Powered by Cognero® is a flexible, online system that allows you to: import, edit, and manipulate content from the text's test bank or elsewhere, including your own favorite test questions; create multiple test versions in an instant; and deliver tests from your LMS, your classroom, or wherever you want. Every question has undergone a series of accuracy checks and anti-piracy reviews, as well as a multi-point inspection to remove weak question options (e.g. all answers are correct), sharpen ambiguous questions, and ensure balanced coverage of major course concpets, difficulty levels, and Bloom’s Taxonomy. The test bank questions form the basis for the assessments in the BCOM Online product, and are different from the Practice Quizzes available for students.

FOR STUDENTS

BCOM Online with Cengage Learning Write Experience 2.0 powered by MyAccess, 1 term (6 months) Instant Access

ISBN: 9781337106573