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Overview

This classic introduction to high-impact page design is now fully updated for a new generation of designers. Basics of Design: Layout and Typography for Beginners demystifies the design process with straightforward and complete explanations of the fundamental principles that create first-rate visual design. Readers learn essential design terminology and develop their knowledge and skills through visual examples and hands-on activities that reinforce page layout and typography concepts. Side-by-side critiques of before-and-after page layouts help readers understand how to apply design principles to their own efforts and point the way to excellence in design.

Lisa Graham, University of Texas at Arlington

Lisa Graham is an Associate Professor of Graphic Design at the University of Texas at Arlington. She is a recipient of the Illumina Teaching Award, a national teaching award honoring design professors presented by the American Institute of Graphic Arts and The Justice Organization. Her illustrations have appeared in the MIT publications, Computer Music Journal, Leonardo, and Terra Nova. Ms. Graham has produced a wide range of graphic designs, illustrations, and informational graphics for clients in the fashion, high-tech, energy, military, and geology industries.
  • Newly updated projects reflect typical design applications and include the creation of reports, business cards, company newsletters, banners, flyers, and more.
  • Before-and-after page design comparisons show how to correct design flaws and offer valuable insight into why some type combinations work better than others.
  • An easy-to-absorb, get-acquainted-with-design-principles approach helps readers make the important transition to thinking about pages from a designer�s point of view.
  • Exercises at the end of each chapter challenge the reader�s growing design knowledge and encourage a deeper understanding of design concepts for those embarking on a study of design.
Part 1: Design and Layout Basics
Chapter 1: Before You Begin to Design
Chapter 2: Emphasis
Chapter 3: Contrast
Chapter 4: Balance
Chapter 5: Alignment
Chapter 6: Repetition
Chapter 7: Flow
Chapter 8: Images
Chapter 9: Color
Part 2: Typography Basics
Chapter 10: Overview of Technical Terms
Chapter 11: A Few Simple Type Rules
Part 3: Projects and Resources
Chapter 12: Focus On . . .
Chapter 13: Tools and Resources
Glossary
Index

Textbook Only Options

Traditional eBook and Print Options

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  • ISBN-10: 113347649X
  • ISBN-13: 9781133476498
  • STARTING AT $15.49

  • ISBN-10: 1401879527
  • ISBN-13: 9781401879525
  • Bookstore Wholesale Price $88.50
  • RETAIL $117.95

Cengage provides a range of supplements that are updated in coordination with the main title selection. For more information about these supplements, contact your Learning Consultant.

FOR INSTRUCTORS

Basics of Design: Layout & Typography for Beginners

ISBN: 9781401879525
This classic introduction to high-impact page design is now fully updated for a new generation of designers. Basics of Design: Layout and Typography for Beginners demystifies the design process with straightforward and complete explanations of the fundamental principles that create first-rate visual design. Readers learn essential design terminology and develop their knowledge and skills through visual examples and hands-on activities that reinforce page layout and typography concepts. Side-by-side critiques of before-and-after page layouts help readers understand how to apply design principles to their own efforts and point the way to excellence in design.

eResource

ISBN: 9781401879532

FOR STUDENTS

Basics of Design: Layout & Typography for Beginners

ISBN: 9781401879525
This classic introduction to high-impact page design is now fully updated for a new generation of designers. Basics of Design: Layout and Typography for Beginners demystifies the design process with straightforward and complete explanations of the fundamental principles that create first-rate visual design. Readers learn essential design terminology and develop their knowledge and skills through visual examples and hands-on activities that reinforce page layout and typography concepts. Side-by-side critiques of before-and-after page layouts help readers understand how to apply design principles to their own efforts and point the way to excellence in design.