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Overview

Exploring Package Design examines in rich detail the complete process for creating high-impact packaging-from identifying a target audience and developing package forms to creating effective mock-ups and facilitating the production process. Throughout, concepts and principles are illustrated with dynamic case studies and behind-the-scenes commentary from package design professionals.

Chuck Groth, St. Louis CC at Meramec

Chuck Groth is an Assistant Professor of Graphic Communications at Meramec College in St. Louis, where he teaches graphic design, drawing for graphics, illustration, and package design. A graphic artist since 1978, he has worked on staff at the Kansas City Star, the Wichita Eagle, and the St. Louis Post-Dispatch and is Director of Groth Graphic Design, a design and illustration studio.
  • An essential text for those interested in learning the fundamental concepts and applications of package design.
  • Leads the reader step by step through the process of package design�from identification of audience, conceptualization, and development to high-quality mock-ups�in a style that is clear, organized, and easy to understand.
  • A collection of useful package patterns and a revealing history of the field add value to this excellent resource.
  • Brings concepts and principles to life through informative case studies and insightful interviews with leading package designers.
Chapter One: What is package design?
Chapter Two: Understanding Board Tools and Techniques
Chapter Three: Communicating Across Multiple Surfaces
Chapter Four: Creating Convincing Mock-ups
Chapter Five: Reproducing ‘special processes’ for package mock-ups
Chapter Six: An introduction to patterns
Chapter Seven: Selling your package: The Point of Purchase Display
Chapter Eight: Marketing yourself as a package designer
Chapter Nine:
Conclusion

Textbook Only Options

Traditional eBook and Print Options

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  • ISBN-10: 1285397231
  • ISBN-13: 9781285397238
  • STARTING AT $14.99

  • ISBN-10: 1401872174
  • ISBN-13: 9781401872175
  • Bookstore Wholesale Price $85.50
  • RETAIL $113.95

Cengage provides a range of supplements that are updated in coordination with the main title selection. For more information about these supplements, contact your Learning Consultant.

FOR INSTRUCTORS

Basics of Design: Layout & Typography for Beginners

ISBN: 9781401879525
This classic introduction to high-impact page design is now fully updated for a new generation of designers. Basics of Design: Layout and Typography for Beginners demystifies the design process with straightforward and complete explanations of the fundamental principles that create first-rate visual design. Readers learn essential design terminology and develop their knowledge and skills through visual examples and hands-on activities that reinforce page layout and typography concepts. Side-by-side critiques of before-and-after page layouts help readers understand how to apply design principles to their own efforts and point the way to excellence in design.

eResource

ISBN: 9781401879532

FOR STUDENTS

Basics of Design: Layout & Typography for Beginners

ISBN: 9781401879525
This classic introduction to high-impact page design is now fully updated for a new generation of designers. Basics of Design: Layout and Typography for Beginners demystifies the design process with straightforward and complete explanations of the fundamental principles that create first-rate visual design. Readers learn essential design terminology and develop their knowledge and skills through visual examples and hands-on activities that reinforce page layout and typography concepts. Side-by-side critiques of before-and-after page layouts help readers understand how to apply design principles to their own efforts and point the way to excellence in design.